Bloom's Morning: Coffee, Comforters, And The Secret Meaning Of Everyday Life

by Arthur Asa Berger

In a series of short vignettes endearingly illustrated by the author, Arthur Asa Berger gives Americans a profound way to understand their morning rituals.
Have you ever considered, for instance, that the digital clock, by producing free-floating liquid numerals disconnecting us from both time past and time future, could be interpreted as a metaphor for the alienation many people feel in contemporary society? Or consider our The pajama is the most immediate witness to our sexual activities; thus, we cover our pajamas with a bathrobe to guard against the anxiety of being revealed to other family members. The pajama is intricately connected to human shame.
Bloom's Morning with thirty-six short chapters bracketed by brief essays on the nature of semiotic analysis, is a perfect book for the inquisitive mind.

224 pages, Hardcover

First published January 1, 1997

Reviews

[Dirk · Rating 4 out of 5]

I only do not gives this book five stars because the formatting of the kindle version is not perfect. A great, short read, a shame Berger stopped with Bloom's morning and didn't continue with the rest of the day and night. I can recommend Berger's other fiction writing although of course he is famous for his other books on communication and advertising.