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The Secret of the Double Pipeline: And Other Easy Tips and Tricks for Having a Better Business, a Nicer Life, and Making Your Marketing Make More Money
In The Secret of the Double Pipeline, Bob Bly—the man McGraw-Hill calls “America’s top copywriter”—reveals field-proven strategies that can double or even triple your marketing results. So your business makes you more money—allowing you to attain a happier and more abundant life.
** Use the secret of the “double pipeline” to generate an unending stream of leads and orders. See page 5.
** Master the “Motivating Sequence” for writing kick-butt sales letters. Page 60.
** The secret of getting your ideas across with “content amplification.” Page 175.
** Get prospects to act now using the “evergreen urgency” gambit. Page 172.
** Close more sales thanks to “the drop in the bucket” technique. Page 149.
** Grab your reader’s attention with powerful “value-added” copy. Page 26.
** Bond with your customers using the secret of “transparency.” Page 7.
** And so much more.
** Use the secret of the “double pipeline” to generate an unending stream of leads and orders. See page 5.
** Master the “Motivating Sequence” for writing kick-butt sales letters. Page 60.
** The secret of getting your ideas across with “content amplification.” Page 175.
** Get prospects to act now using the “evergreen urgency” gambit. Page 172.
** Close more sales thanks to “the drop in the bucket” technique. Page 149.
** Grab your reader’s attention with powerful “value-added” copy. Page 26.
** Bond with your customers using the secret of “transparency.” Page 7.
** And so much more.
204 pages, Kindle Edition
Published November 23, 2023
7 people are currently reading
1 person want to read
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November 28, 2023Worth Buying
Bob Bly’s book is useful and interesting and worth buying. But it’s not a “real” book.
It’s another collection of writings and ideas recycled from his newsletter and other books. It’s repurposed content: newsletter articles reframed as essays.
This is what I suspected as soon as I noticed the book has no blurbs from well-known people. From anyone at all actually.
There is a preface from someone I have never heard of (that’s probably my fault) that reads like the matter-of-fact informative text you see on a book’s dusk jacket.
Much of the book’s content has already been said elsewhere. Not only in Bly’s newsletter, in the books by Bly and by other authors.
He’s written about the “Motivating Sequence” in several books.
I’ve read about the “4 P’s Formula” in his books and AWAI’s programs.
I first read about the advantages of using jargon to sell technology from Joe Sugarman.
Still, these are good things to be reminded of.
Even if you’re familiar with Bly’s work, you might find a few new ideas that to improve your marketing.
I first heard about doing at least one thing every day to keep the work pipeline full, but hadn’t thought of the double pipeline.
Or if you want to learn a topic, why not write a book about it?
And more.
I always enjoy Bly’s clean writing style too.
Bob Bly’s book is useful and interesting and worth buying. But it’s not a “real” book.
It’s another collection of writings and ideas recycled from his newsletter and other books. It’s repurposed content: newsletter articles reframed as essays.
This is what I suspected as soon as I noticed the book has no blurbs from well-known people. From anyone at all actually.
There is a preface from someone I have never heard of (that’s probably my fault) that reads like the matter-of-fact informative text you see on a book’s dusk jacket.
Much of the book’s content has already been said elsewhere. Not only in Bly’s newsletter, in the books by Bly and by other authors.
He’s written about the “Motivating Sequence” in several books.
I’ve read about the “4 P’s Formula” in his books and AWAI’s programs.
I first read about the advantages of using jargon to sell technology from Joe Sugarman.
Still, these are good things to be reminded of.
Even if you’re familiar with Bly’s work, you might find a few new ideas that to improve your marketing.
I first heard about doing at least one thing every day to keep the work pipeline full, but hadn’t thought of the double pipeline.
Or if you want to learn a topic, why not write a book about it?
And more.
I always enjoy Bly’s clean writing style too.
Displaying 1 of 1 review