Advertising and the Business of Brands

by Ann Maxwell, Beth Barnes, Elizabeth Tucker

Book by Bendinger, Bruce H. H., Maxwell, Ann, Barnes, Beth, Tucker, Elizabeth, McGann, Anthony, Gustafson, Robert, Lloyd, Carla, Jordan, Tom, Wardrip, Jon, Avery, Jim, Altman, Dennis, Kendrick, Alice, Ganahl, Dennis, Hester, Joe Bob, Marra, James, Carla, Lloyd

650 pages, Paperback

First published January 1, 1999

About the author

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Reviews

[Pat Doyle · Rating 4 out of 5]

Bruce knows how to make learning fun. And what's more fun than learning about advertising. Great textbook!