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Mar-Tech: A Marriage Made on Earth

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“ a Marriage made on Earth” by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides—Marketing and Technology—decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.

With the release of this book, India takes its first step delving into Mar-Tech. It is a must-listen whether you’re entering a marketing function, leading it or building one from scratch. The game’s changed. Marketing is now Marteching.

202 pages, Paperback

Published November 8, 2023

11 people want to read

About the author

Amit Tiwari

2 books

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Displaying 1 - 30 of 69 reviews
Profile Image for Sumit RK.
1,314 reviews555 followers
December 8, 2023

In an increasingly digital world, the effective combination of marketing and tech has become important for the success of the business. “Martech: A Marriage Made on Earth” guides you on how to successfully integrate tech with marketing to unlock growth and achieve success in business.



Though technology and marketing are different domains, the union of marketing & technology in the future seems inevitable. ‘MarTech’ a combination of Marketing & technology refers to the use of technology to the convert unprocessed data into meaningful marketing insights. In this book, the author has used a clever analogy of relationship and marriage to demonstrate how marketing and technology can be successfully integrated in any business. Divided in three parts; the first part takes a look at the ‘courtship’ defining the relationship between marketing and tech, the second part of ‘marriage’ looks at how to successfully integrate tech with marketing and the final part takes a look at the future outlook. The book explains in great detail, with several case studies and brand stories, on how to build successful Marketing and Technology partnerships.



The subject of Martech is pretty new to most and the book is focused on simplifying the synergetic association between marketing and technology. The book is not only useful for newbies but also professionals helping them explore new avenues.



Overall "Mar-Tech: A Marriage Made on Earth" is useful for anyone seeking to obtain a deeper knowledge of this combination of marketing and technology. This book will empower marketing professionals open up new areas to unlock towards higher business growth.



48 reviews2 followers
November 26, 2023
⭐️⭐️⭐️⭐️⭐️
💢Amit Tiwari's book "Mar-Tech: a Marriage made on Earth" serves as a manual for marketers working in the Martech era. Amit introduces the players prior to the play starting, and it quickly becomes clear that this is more than just a contest between equals.

💢In this Book there are total 178 pages and is Divided into 4 Parts (Introduction, Courtship,Marriage & Life) in which there are 14 Chapters.
Several concepts and frameworks are used to clearly define the complex role both marketing and technology must undertake. The future does not solely revolve around the domains of marketing or technology. The amalgamation of these two entities will have a profound impact on shaping the future. Martech refers to the technological processes and tools employed in the conversion of unprocessed data into meaningful insights, hence empowering marketers to make well-informed and strategic choices.

💢“Martech: A Marriage Made on Earth”, effectively illustrates the correlation between marketing and technology through the captivating analogy of a relationship.

💢Throughout this book, I refer to “we” rather than “I”, which isn’t an acknowledgment of the royal “we”, but rather a hat tip to the many hearts and minds that have brought about this book, who would rather remain unnamed.

💢In this match, marketing and technology choose to work together rather than against one another, completely altering the rules by merging their respective advantages.
The publication of this book marks India's entry into the Mar-Tech space. Whether you're starting out in marketing, already in the role, or creating one from scratch, this is a must-read. The game has been modified. These days, marketing is marteching.

💢Technology and marketing have come together to create a wealth of options that have completely changed how brands interact, connect, and build relationships with their target audiences. Amit's book offers a thorough examination of this synergy's many facets as well as its importance to the marketing industry.

💢This book is relevant and approachable for both seasoned marketers and tech novices due to Amit Tiwari's clear style and strategic approach. For anybody interested in navigating the rapidly changing field where marketing strategy and cutting-edge technology collide, "Mar-Tech" is a must-read. This field is shaping the future of business.This Book also contains Daigrams for making it easier for the readers to understand properly.
Profile Image for Prajwal Shettigar.
530 reviews8 followers
November 26, 2023
In "Mar-Tech: A Marriage Made on Earth", the author Amit Tiwari presents a compelling playbook that transcends traditional marketing strategies, ushering readers into the dynamic realm of Mar-Tech. As the curtain rises, Amit introduces us to the key players, not as competitors, but as collaborators in a groundbreaking match that reshapes the landscape of marketing.

The book goes beyond being a mere guide, it's a narrative of a transformative journey where Marketing and Technology, each wielding their home advantage, decide to join forces. Amit's approach is refreshing, emphasizing collaboration over competition, and the result is a game-changer in the world of marketing. The book is divided into four parts containing fourteen chapters and the illustrations added in these chapters enhance the overall reading experience.

As India takes its inaugural step into Mar-Tech with this release, Amit invites readers into a world where traditional marketing is no longer sufficient. The concept of Marteching becomes a rallying cry, challenging conventional norms and encouraging a synergistic approach to marketing endeavours.

Whether you're a seasoned marketing professional, a leader in the field, or someone building a marketing strategy from scratch, this book is a must-read. Amit’s insights and strategies are not only informative but also actionable, providing a roadmap for navigating the evolving landscape of Mar-Tech. The author's expertise shines through, making complex concepts accessible and relevant to a broad audience.

"Mar-Tech: A Marriage Made on Earth" serves as a beacon for those seeking to understand and leverage the marriage of marketing and technology. It captures the essence of a paradigm shift, where innovation and collaboration become the cornerstones of successful marketing endeavours. Tiwari's writing style is engaging, making this book not only an educational resource but also an enjoyable journey into the future of marketing.

In a world where the game has undeniably changed, "Mar-Tech" is the playbook that empowers marketers to thrive in the age of Marteching. Whether you're a player in the field or a spectator, this book offers valuable insights and strategies that will undoubtedly shape the future of marketing practices.
Profile Image for Dipa.
742 reviews15 followers
December 4, 2023
"Amit Tiwari's 'Mar-Tech: A Marriage Made on Earth' is a valuable and pragmatic guidebook for marketers at all levels. The author has navigated the intricate intersection of Marketing and Technology, employed various concepts and frameworks to shed light on their complex roles. This approach transcends the boundaries of traditional marketing and technology domains, emphasizing the evolving landscape of the future.

The clarity in explanations makes the book both engaging and accessible, offering an exploration of the converging worlds of Marketing and Technology. The use of several concepts and frameworks serves a crucial purpose, providing a clear definition of the multifaceted responsibilities that both marketing and technology must shoulder in the modern business landscape.

Author's straightforward and effective communication style ensures that readers, regardless of their level of expertise, can grasp the insights presented. This quality makes 'Mar-Tech' not just an informative read, but a practical tool for those seeking growth in the dynamic field of marketing.

The author's commitment to demystifying MarTech's workings is evident throughout the book. By offering insights into the symbiotic relationship between marketing and technology, the author unveils opportunities for innovation and efficiency. This makes the book particularly valuable for aspiring marketing professionals, providing them with a roadmap for navigating the intricate landscape of MarTech.

Importantly, 'Mar-Tech' doesn't just cater to novices. Tiwari's comprehensive approach ensures that the book serves as a beneficial guidebook for both experienced practitioners and entrepreneurial individuals. The inclusion of insights into the symbiotic relationship between marketing and technology not only educates but also inspires readers to explore new avenues for growth and success in their professional journeys.

Overall, it stands out as a well-crafted guide that balances depth and accessibility. It successfully demystifies the complexities of MarTech, making it an indispensable resource for anyone looking to thrive in the evolving landscape of marketing and technology.
Profile Image for Namita.
102 reviews5 followers
January 11, 2024
Mar-Tech: A Marriage Made on Earth" by Amit Tiwari is an insightful playbook that delves into the evolving landscape of marketing in the age of evolving technology. The book stands out for its unique approach to the integration of marketing and technology, emphasizing collaboration over competition. Amit skillfully introduces the key players in this dynamic field, illustrating how the fusion of marketing and technology is not just a mere combination of equals but a transformative partnership that reshapes the game. While Amit discussed the intricate relationship between marketing and technology, the book offers a wealth of technical insights and strategic approaches. Amit meticulously outlines how the integration of these two fields can lead to groundbreaking results in the business world. One of the key technical aspects discussed in the book is the use of data analytics in marketing. Amit explains how leveraging big data and analytics tools can transform marketing strategies, allowing for more targeted and personalized campaigns. He emphasizes the importance of understanding customer behaviour and preferences, which can be achieved through sophisticated data analysis. Another significant strategy highlighted in the book is the integration of Artificial Intelligence (AI) in marketing processes. Amit provides practical examples of how AI can automate and optimize various marketing tasks, from customer segmentation to content creation. He also touches upon the ethical considerations and the need for a balanced approach when implementing AI in marketing. In summary, "Mar-Tech: A Marriage Made on Earth" is not just a theoretical exploration but a practical guide filled with real-world applications, technical details, and strategic insights. It's a valuable resource for anyone looking to understand and excel in the integrated world of marketing and technology. Lastly I fully endorse the word “ Mar-Tech” as new synonym to Marketing and won’t be surprised getting used and replacing the later.
256 reviews6 followers
November 27, 2023
Mar-Tech is a non-fiction book catered for people who particularly works in Marketing field and business field. The language used is however simple and comprehensive.This chiefly deals with the way technology and marketing can help with each other.The book hilariously uses the analogy of marriage to establish the relationship between these two.Various stages of a conjugal relationship are deciphered-the attraction, meeting CEO, marriage and happiness. Like in a marriage, many guidelines for a blissful existence are given with an authenticity and accuracy.Initially, the technology is described as something which is process oriented while marketing is described as a people oriented process.Thus they call for the initial attraction stage where opposites attracts. Afterwards, the stage of meeting the CEO happens, similar to the prior visit of actual ceremony where groom asks for bride's hand in marriage.In it, the various qualities of CEO's are described.After they wed to each other, the marketing and technology complement each other.The weakness of one can be overcame by the strength of the other.Together 'Process, people and practice' becomes their motto. Just like in a house, their family has several departments. It includes the budget, hygiene and various others.Technology has a keen eye on creativity and marketing has an eagle eye on customers.In both technology and marketing, it is through the customer feedback and constant practice they improve themselves. Edutech, Agritech are some of the examples.Mar-Tech is therefore a marriage made in heaven as things must be sorted out with its practical application and carried out with utmost care.All the marketing strategies are cleverly and briefly described in here. Thus this shall certainly benefit for all those who wish to climb the cooperate ladder and soar high into the horizon of bussiness.
This entire review has been hidden because of spoilers.
359 reviews9 followers
December 3, 2023
Amit Tiwari's 'Mar-Tech: A Marriage Made on Earth' caught my attention primarily due to its intriguing title, which promised an exploration of the interplay between Marketing and Technology. As I delved into the pages, the author's engaging and relatable approach to dissecting this relationship became evident, making it a compelling read for anyone in the field.

What I liked about the book is its use of case studies and brand stories, elevating it beyond mere theory to a valuable and pragmatic guidebook for marketers. The division into 14 chapters adds a unique touch, humorously likened to strengthening a marriage through facing fears twice or enduring the "7-year itch" twice (albeit in jest). This touch of humor adds a human element, making the book not just informative but also enjoyable.

The author positions his book as a practitioner's guide to Mar-Tech, and it resonates as a must-read for investors in the Mar-Tech domain. The author's approach to explaining concepts stands out, offering a unique perspective that sets this book apart in terms of both style and substance.

In straightforward language, the book proves exceptionally helpful, demystifying the complexities of Mar-Tech. It effectively communicates how the collaboration of marketing and technology can reshape the landscape, making it an essential guide for those aspiring to grow in the dynamic field of marketing.

Summing it up, 'Mar-Tech: A Marriage Made on Earth' is a standout guide that seamlessly combines humor, practical insights, and a unique approach to explaining the symbiotic relationship between marketing and technology. It's not just a book; it's a roadmap for personal and professional growth in the ever-evolving realm of marketing
Profile Image for Sagar Naskar.
804 reviews13 followers
November 24, 2023
Book Review ~ 📚

Title : Mar-Tech : A Marriage Made on Earth
Author : Amit Tiwari

Amit Tiwari's ground-breaking playbook Mar-Tech: A Marriage Made on Earth examines the symbiotic relationship between marketing and technology, demonstrating how their cooperation transforms the field of contemporary marketing. By combining the advantages of both marketing and technology, Tiwari deftly portrays the players as allies rather than rivals, upending the status quo.

This book is a must-read for anyone starting, growing, or entering the marketing function because it represents India's entry into the field of Mar-Tech. This all-inclusive manual clarifies the marriage of technology and marketing, providing insights into MarTech's workings and enabling brand managers to lead innovation in this quickly developing field.

The author Amit Tiwari is the most beloved character in the novel. It is admirable that he can explain difficult ideas in a straightforward and useful manner. He questions accepted beliefs, making readers reevaluate and question how they perceive the relationship between technology and marketing.

For its transformative potential, Mar-Tech: A Marriage Made on Earth comes highly recommended. This book is an invaluable tool for anyone trying to comprehend, adjust to, and prosper in the constantly changing Mar-Tech industry because to Tiwari's experience and pragmatic approach. If you want to successfully manage the nexus of technology and marketing, this book is a must-read.

⭐ Rating : 4/5 🌟⭐
⭐ Must Recommended 🌟
311 reviews8 followers
February 2, 2024
Mar-Tech: A Marriage Made on Earth" by Amit Tiwari is an insightful playbook that delves into the evolving landscape of marketing in the age of evolving technology.In his book, the author deftly compares the development of effective marketing and technology partnerships to relationships and how they require cooperation, understanding, and compromise.

What I liked about the book is its use of case studies and brand stories, elevating it beyond mere theory to a valuable and pragmatic guidebook for marketers. The division into 14 chapters adds a unique touch, humorously likened to strengthening a marriage through facing fears twice or enduring the "7-year itch" twice (albeit in jest). This touch of humor adds a human element, making the book not just informative but also enjoyable.

This book is a comprehensive reference for anybody interested in marketing, covering everything from techniques to security measures to the implications of promoting any kind of product in a wide range of competitive environments.

"Mar-Tech: A Marriage Made on Earth" is not just a theoretical exploration but a practical guide filled with real-world applications, technical details, and strategic insights.Author's engaging writing style makes the book not only educational but also an enjoyable journey into the future of marketing. In a world where the game has undeniably changed, "Mar-Tech" empowers marketers to thrive in the age of Marteching, shaping the future of marketing practices.
324 reviews8 followers
November 22, 2023
🍀 Mar- Tech
a marriage made on earth.
🍀 Author - Amit Tiwari

In today’s digital world where there are two main parameters of getting success . It might be being successful in your career or in person. Everything is judged by how you market and how you are well acquainted with the latest technology.
Again latest is the word which changes with in hours as the technology changes .
The book comprises of 14 chapters and each chapter is a step by step guide which leads to a successful married life between marketing and technology.
The author has very interestingly divided the compatibility and the bond between marketing and technology in four segments like a boy meets a girl and then they end up in getting married.
The author has used the tools of both the areas describing the use according to the and vice versa. Many times a person who is too good in marketing lacks the correct use of technology and many times it’s just opposite. Whereas we alll know that both the things are equally important in today’s world . Marketing and technology both complement each other.
The best part is that the author himself has practically tried and tested the given ideas.
For all those out there looking to launch your business, without a second thought pick this one.
It’s a perfect guide about marketing and technology for the upcoming entrepreneurs .
797 reviews17 followers
December 7, 2023
"Mar-Tech: A Marriage Made on Earth" by Amit Tiwari is a groundbreaking playbook that transcends conventional marketing strategies, ushering readers into the dynamic realm of Mar-Tech. Author ingeniously positions Marketing and Technology not as rivals but as collaborative partners, reshaping the marketing landscape. The book's division into four parts and fourteen chapters, enriched with insightful illustrations, enhances the reading experience, making complex concepts accessible.

As India takes its inaugural step into Mar-Tech, Author's narrative becomes a rallying cry for a new era where traditional marketing is no longer sufficient. The concept of Marteching challenges norms, advocating for a synergistic approach to marketing endeavors. Whether you're a seasoned professional, a leader, or a novice, this book is indispensable, offering actionable insights and a roadmap to navigate the evolving Mar-Tech landscape.

"Mar-Tech: A Marriage Made on Earth" is not just a guide; it's a beacon for those seeking to understand and leverage the marriage of marketing and technology. Author's engaging writing style makes the book not only educational but also an enjoyable journey into the future of marketing. In a world where the game has undeniably changed, "Mar-Tech" empowers marketers to thrive in the age of Marteching, shaping the future of marketing practices.
358 reviews7 followers
December 8, 2023
It is impossible to exaggerate the significance of effective marketing technology in an increasingly digital environment. In his book, the author deftly compares the development of effective marketing and technology partnerships to relationships and how they require cooperation, understanding, and compromise.

In his book, the author supports an integrated approach that boldly takes on the challenges of combining technology and marketing in this digital age. Both newcomers and seasoned professionals should read this book since it is compelling with its informative perspective and offers positive thoughts and solutions.

This book is a comprehensive reference for anybody interested in marketing, covering everything from techniques to security measures to the implications of promoting any kind of product in a wide range of competitive environments.

The author has made every effort to clarify the ideas and concepts that have an impact on this as well as the best outcome that can be achieved by applying the specific marketing technology ideology.

I thought the explanation was satisfying, and the information was valuable throughout. The cover is appealing, and the title fits the plot perfectly. Regardless of whether you work in marketing or not, you should read it. Any brand marketer or entrepreneur hoping to spur growth and create profitable ventures should read this book.
Profile Image for Sweety  Grover.
707 reviews24 followers
November 28, 2023
"Mar-Tech: A Marriage Made on Earth" by Amit Tiwari is a game-changer in the field of marketing. Tiwari ji effectively showcases how marketing and technology can collaborate instead of competing with each other, challenging conventional wisdom and urging a more integrated approach.

The author addresses the complexities of merging marketing and technology head-on, providing insightful solutions and highlighting the immense potential within this transformative alliance. Whether you're new to marketing or a seasoned professional, this book is a must-read. It not only provides a comprehensive understanding of Mar-Tech but also empowers brand managers to innovate in this fast-growing area. The author experience and pragmatic approach make this book an invaluable tool for anyone navigating the ever-changing Mar-Tech industry. He encourages readers to view the evolving landscape of marketing as an opportunity for creativity and growth rather than a threat.

Overall, "Mar-Tech: A Marriage Made on Earth" is highly recommended for its transformative potential. The author expertise and insightful approach make this book an essential read for anyone looking to successfully manage the intersection of technology and marketing.
13 reviews
December 4, 2023
"Mar-Tech: A Marriage Made on Earth" by Amit Tiwari is a visionary exploration of the dynamic intersection between marketing and technology. Tiwari's insightful perspective delves into the evolving landscape of Mar-Tech, unraveling its significance in the contemporary business world. The author adeptly navigates through the complexities, offering a comprehensive guide that caters to both marketing professionals and tech enthusiasts. Tiwari's writing style is accessible yet rich in detail, making complex concepts understandable for a broad audience.

The book goes beyond theoretical frameworks, providing practical insights and case studies that illustrate the real-world impact of Mar-Tech strategies. Tiwari convincingly argues for the symbiotic relationship between marketing and technology, demonstrating how their integration can drive innovation, enhance customer experiences, and ultimately, boost business success. "Mar-Tech: A Marriage Made on Earth" stands out as a valuable resource, equipping readers with the knowledge and tools to navigate the evolving landscape of marketing technology. Tiwari's expertise shines through, making this book a must-read for anyone seeking a deeper understanding of the transformative power of Mar-Tech.
Profile Image for Shahitha .
129 reviews2 followers
December 5, 2023
Mar-Tech: a marriage made on earth challenges traditional literature, urging readers to seize marketing's changing landscape as a chance for advancement. It advocates an inclusive approach to tackle the intricacies of merging technology and marketing. This engaging book offers enlightening perspectives and answers for both newcomers and experienced professionals.

Author Amit Tiwari adeptly showcases technology and marketing as partners of equal standing, each utilizing their distinct strengths. The book skillfully navigates the ever-shifting Mar-Tech territory, tracing its growth and implications for contemporary business strategies. It serves as an expansive manual, simplifying complex ideas into easily comprehensible language.

Tiwari's insights into the symbiotic relationship between technology and marketing spotlight areas ripe for innovation and effectiveness. Beyond being a mere literary work, the book acts as a compelling rally, inspiring readers to embrace the evolving marketing landscape as a canvas for creativity and progress, rather than viewing it as a challenge. By challenging established norms, it promotes a more unified and cooperative approach to handling marketing in the digital age.
Profile Image for pooja.
486 reviews9 followers
December 14, 2023
In this book, the author has used a clever analogy of relationship and marriage to demonstrate how marketing and technology can be successfully integrated into any business.
The book explores the 'courtship, defining the foundational relationship between marketing and technology. And as the 'marriage, delves into the strategies for effectively integrating technology with marketing. The concluding part offers insights into the future outlook of this integration. With an intricate examination, supported by numerous case studies and brand stories, the book provides comprehensive guidance on establishing successful partnerships between Marketing and Technology.

Such an interesting one to read, everything in the book is informative, and good to know about how the author characterized marketing and technology, I like the title of the book, it's very unique, and also same the story inside of the book is very intriguing to read.

it unfolds as a narrative chronicling a transformative journey where Marketing and Technology, each leveraging its inherent strengths, choose to unite, Amit introduces a refreshing perspective, prioritizing collaboration over competition, and the outcome proves to be a paradigm shift in the realm of marketing.
7 reviews
December 20, 2023
"Mar-Tech: A Marriage Made on Earth" by Amit Tiwari encapsulates an invigorating narrative that transcends the conventional boundaries of marketing strategies. Tiwari presents a refreshing playbook, not just a guide, as he seamlessly merges Marketing and Technology, highlighting their collaborative potential. Divided into four parts with fourteen chapters, the book offers a transformative journey, emphasizing collaboration over competition.

Tiwari's approach challenges norms, paving the way for the innovative concept of 'Marteching.' The book's illustrations enhance the reading experience, making complex concepts accessible to all. It's a must-read for marketing professionals at all levels, offering actionable insights and strategies for navigating the evolving landscape of Mar-Tech.

Amit Tiwari's expertise shines, making this book a beacon for those seeking to leverage the synergy between marketing and technology. Engagingly written, "Mar-Tech" doesn't just educate but also immerses readers in the future of marketing. It's a definitive playbook empowering marketers to thrive in the era of Marteching, providing valuable strategies that will undoubtedly shape the future of marketing practices.
Profile Image for Amreen Shaikh.
1,026 reviews16 followers
December 20, 2023
“Mar-Tech: a Marriage Made on Earth” by Amit Tiwari is a book that collaborates with technology. It's like a bond of marriage where both parties are committed equally. This book changes the entire play of the current business world. It teaches all the aspirants how this business world can get better if we know the right points and steps that involve marketing and technology. You will be trained from scratch to the point of achievement with some great brand examples and collaborations.

√.  Technology exists to serve, and Marketing exists to offer and transfer value.
√.  3 aspects of technology’s facilitation of marketing: logistics, experience, and transaction.
√.  3 P's - People, Process, and Practice.

Above are a few highlights and some very important points described in the book which help you understand complex scenarios in easy steps. 

My reason for picking this book was the title which caught my attention because of its unique tagline,  and when I dived into it, I was impressed to see the results. In simple language, the author has given you the solutions to bigger problems and some very useful tips to utilize practically.

Overall an insightful and informative guide. A useful read at best. 
537 reviews13 followers
November 26, 2023
"Mar-Tech: A Marriage Made on Earth" by Amit Tiwari is a game-changer, providing a profound exploration of the captivating fusion between marketing and technology. Tiwari's adept navigation through the evolving Mar-Tech landscape offers a comprehensive guide that demystifies intricate concepts, making it accessible to both marketing professionals and tech enthusiasts alike."

"Tiwari's insights into the intricate dance between marketing and technology not only enlighten but also inspire innovation and efficiency in contemporary business strategies. The book serves as a beacon, unveiling a world of opportunities that arise from the symbiotic relationship between these two realms."

"Anchored in real-world examples, Tiwari's narrative skillfully illustrates the transformative power of Mar-Tech. Whether you're a seasoned marketer or a tech novice, the author's lucid prose and strategic approach ensure that the book remains not only informative but also engaging and relevant."

"'Mar-Tech' is a must-read for those looking to navigate the ever-evolving landscape where marketing strategy intertwines with cutting-edge technology.
158 reviews1 follower
December 7, 2023
Amit Tiwari's "Mar-Tech: A Marriage Made on Earth" is not just a literary piece; it's a compelling call to action. It exhorts us to embrace the evolution of marketing as an opportunity for growth rather than a challenge.The author has navigated the intricate intersection of Marketing and Technology, employed various concepts and frameworks to shed light on their complex roles.
The book comprises of 14 chapters and each chapter is a step by step guide which leads to a successful married life between marketing and technology.The author has very interestingly divided the compatibility and the bond between marketing and technology in four segments like a boy meets a girl and then they end up in getting married.This book is a must-read for anyone new to marketing or growing in this field. It's India's big step into Mar-Tech, explaining how technology and marketing come together. It helps brand managers understand MarTech and innovate in this fast-growing area.
As far as book cover is concerned, it is so attractive and best suited to the content. The Author used a simple yet effective language that leads the readers to absorb the ideas of the book.
Profile Image for Khushi Roy.
55 reviews2 followers
December 7, 2023
"Amit Tiwari's 'Blemish Tech: A Marriage Made on Earth' is an important and realistic manual for advertisers at all levels. The creator has explored the complicated crossing point of Promoting and Innovation, utilized different ideas and systems to reveal insight into their mind boggling jobs. This approach rises above the limits of conventional advertising and innovation spaces, underscoring the developing scene representing things to come.

The book makes sense of in a bit by bit way how individuals and cycles get associated while promoting is joined with innovation.
Very much like an effective marriage where the two accomplices need to assume their part, the creator makes sense of for fruitful blemish tech likewise figuring out the special highlights of innovation and promoting prior to consolidating them basic.


"Mar- Tech: A Marriage Made on The Earth" is enthusiastically suggested for its groundbreaking potential. The writer ability and quick methodology make this book a fundamental read for anybody looking to deal with the crossing point of innovation and showcasing effectively.

Profile Image for Read With Taran.
528 reviews17 followers
December 8, 2023
This book by Amit Tiwari intricately weaves the fascinating nexus between marketing and technology, catering to both experts and novices. Tiwari's refreshing narrative style transforms complex concepts into an engaging discourse, appealing to a diverse audience encompassing marketers, students, and curious readers. The book's strength lies in its educative yet enjoyable approach, balancing technical profundity with relatable examples. Tiwari's extensive industry experience enriches the narrative, offering a unique insider's perspective coupled with astute observations as an impartial observer. By elucidating the historical synergy between innovation and marketing, he underscores the pivotal role this convergence plays in achieving success.
Furthermore, Tiwari's humility in assuming the role of a messenger rather than just an author is commendable, reflecting a genuine concern for bridging the knowledge gap amidst the rapid technological evolution. The collaborative nature of the book and its timeless relevance rooted in fundamental truths make it a valuable resource for professionals and non-specialists seeking a creative lens into the convergence of marketing and technology.
81 reviews1 follower
December 8, 2023
"Mar-Tech: a Marriage made on Earth" by Amit Tiwari provides a compelling playbook for navigating the dynamic intersection of marketing and technology. Tiwari sets the stage by introducing Marketing and Technology as collaborative partners rather than competitors, emphasizing a synergistic approach. The book marks a significant milestone for India, stepping into the realm of Mar-Tech with valuable insights.

Tiwari's strategic perspective is invaluable for those entering the marketing domain, leading marketing teams, or establishing marketing functions. The book underscores the transformative shift in the game, where Marketing and Technology leverage their respective strengths. This collaboration, outlined in the playbook, reflects a paradigm shift that defines the future of marketing.

Whether you're a novice or an industry veteran, "Mar-Tech: a Marriage made on Earth" is a must-read, offering a roadmap for navigating the evolving landscape of Marteching. Tiwari's work illuminates the nuanced relationship between Marketing and Technology, providing practical guidance for those looking to thrive in this innovative and collaborative era.
Profile Image for Madiha Reads.
858 reviews14 followers
December 8, 2023
When marketing and technology join forces, everything shifts. The book nails the transformation, illustrating how this teamwork revolutionizes marketing. It delves into data-driven tactics and digital breakthroughs, showcasing a new era where businesses connect with audiences in innovative ways, thanks to the dynamic duo of marketing and tech.

Whether you're new to marketing or a pro, this book is a game-changer. With insights for both beginners and seasoned experts, it's a helpful guide to elevate your marketing skills and make a significant impact in the field. In 14 chapters, the book acts as a guide, leading you step by step to a successful partnership between marketing and technology. It breaks down the complexities, providing a clear path for anyone aiming to build a thriving connection between these essential elements. The book isn't just informative; it's a engaging narrative.

Real-world examples breathe life into Mar-Tech's transformative power, making it an engaging read. The blend of information and storytelling paints a vivid picture of how marketing and technology can truly revolutionize the business landscape.
222 reviews1 follower
November 23, 2023
Dive into the world of marketing with Amit Tiwari's "Mar-Tech: A Marriage Made on Earth." This book is more than just words; it's a push to get creative and see marketing's changes as a chance to grow, not a problem.

Tiwari talks about mixing marketing and technology, solving problems with a hopeful attitude. Whether you're new to marketing or a pro, this book is a guide to understand how marketing and technology can work together.

Amit Tiwari's book shows how marketing and technology teaming up can change the game. They're not enemies; they're powerful friends, reshaping how we see their connection.

This book is a must-read for anyone getting into marketing in India's growing Mar-Tech world. It gives important info and helps brand managers lead the way. Tiwari explains tricky ideas in an easy way, making you rethink what you know about tech and marketing.

For a journey into the Mar-Tech world, Amit Tiwari's book is the key. Open it to discover secrets, understand how things work, and succeed in the changing world of marketing.
Profile Image for varsha  Book_.
142 reviews
December 1, 2023
Book name : Mar-Tech: A Marriage Made on Earth

Ratings : 5/5


A number of ideas and topics are employed to clarify exactly the intricate role that technology and marketing must play. The fields of technology and marketing are not the only ones that will dominate the future.
The future will be significantly shaped by the combination of these two entities.The book by Amit Tiwari illustrates how combining technology and marketing may revolutionize the industry. They are formidable allies who are changing our perception of their relationship; they are not enemies.
Anyone interested in pursuing a career in marketing in India's expanding Mar-Tech sector should read this book. It leads the way and provides crucial information for brand managers. Tiwari makes complex concepts simple to understand, challenging your preconceived notions about technology and marketing. This book's flow was very remarkable, and the author's writing was certainly exquisite. The way the author depicts what they've pictured in their head is exquisite, and they've done it well.
348 reviews3 followers
December 3, 2023
"Mar-Tech: A Fusion Grounded in Reality" goes beyond traditional literature and encourages us to see the evolution of marketing as a chance for progress rather than a problem. Tiwari supports an integrated approach that boldly takes on the challenges of combining technology and marketing in this digital age.

The book challenges readers to reconsider received wisdom and advocates for a more collaborative and unified strategy for promotion in the digital world. Tiwari bravely tackles the challenges of fusing technology and marketing, providing positive perspectives and answers while emphasizing the enormous potential of this revolutionary partnership.

Technology and marketing are presented by Tiwari as equal partners who each make use of their own assets. The book is both fascinating and educational. Tiwari carefully and thoroughly explains everything he knows. I really appreciated the novel and discovered the information to be quite helpful. This book is highly recommended for readers who are interested in this genre.
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292 reviews3 followers
December 7, 2023
Mar - Tech : A marriage made on earth
Rating - 4 🌟

This Book is complete guide for everyone about the marketing in which in includes skill, security, ways and the connotation associated with marketing for any kind of product in the diverse ambience of wide compitition .

Author has tried his best to explain the theories and concepts which affects this as well as the conclusion or best result one can get after doing the particular ideology of marketing technology.

Beautifully written in lucid way so that any kind of reader can go through this also the way author depicted his ideas is a brilliant way to write this kind of book. Author has also used pictorial representation to let his readers engaged with the words closely.

I liked the way it is explained and the entire content is worth knowledgeable. Title is perfect to the plot and also the cover is alluring. You guys should give it read no matter you are from marketing side or no marketing. Go grab it to get some valuable ideas.
20 reviews1 follower
December 13, 2023
The book "Mar-Tech: Marriage made on earth " questions established wisdom and exhorts readers to take advantage of the opportunity for growth presented by the evolving field of marketing. It promotes a comprehensive strategy to address the complexities of combining technology and marketing. This fascinating book provides both novices and seasoned professionals with insightful viewpoints and solutions.

Since it marks India's foray into the Mar-Tech space, this book is essential reading for anyone beginning, expanding, or joining the marketing function. This comprehensive guide helps managers lead innovation in the rapidly emerging field of MarTech by elucidating the relationship between technology and marketing and offering insights into how MarTech functions.

Generally, book is a significant asset for experts looking to explore the quickly changing showcasing scene. It's a fundamental read for anyone with any interest in utilizing innovation to drive successful advertising procedures.
81 reviews1 follower
December 22, 2023
This book explores the intertwining realms of marketing and technology, illustrating their correlation with finesse. The book questions accepted wisdom and encourages readers to adopt a more integrated, cooperative perspective when it comes to marketing in the digital era. Author fearlessly addresses the complexities of merging marketing and technology, offering hopeful insights, solutions, and highlighting the immense potential within this transformative alliance.

Reading this book was not that easy as it talks about lot of thing. But the author must be appreciated for writing this so appropriately. The narration was perfect. Writing style of the author is good. The book had a flow which it didn't lost till the end. It has the power to give us a chill.

The Book is very much organized and described very well with a simple and reasonable language. The cover and the title goes very well with it. Generally this an exceptionally persuasive book which filled me with energy and I might want to prescribe this book to everybody.
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