Designing AI-Powered Services: Human-Centered Design in an Era of Predictive and Generative Artificial Intelligence

by Pontus Wärnestål

This book is about how to design AI-powered services where human experience and impact are at the center. It is written for the professional UX or Service Designer who wants to learn how to wield the power of AI to improve design skills and creativity. The book also serves as course literature in Computer Science, Design, Informatics, and Human-Machine Interaction. Demystifying and ensuring that today’s AI technology is accessible and creates value requires both technical knowledge and an understanding of how humans experience technology. The success of AI-powered services relies on human-centered design. The book therefore introduces Machine Learning and other AI techniques to expand the toolbox for designers. It addresses how AI can improve existing services and how designers can use advanced AI to create services that can take the initiative and perform tasks on behalf of humans. The emphasis is on using data, algorithms, and computation as a design material that can give rise to new user experiences and effects for individuals, organizations, and society. The book provides 54 practical guidelines for designing successful human-centered AI-powered services. The second edition contains updated content on generative AI.

297 pages, Kindle Edition

Published November 21, 2023

About the author

Pontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20 years of work experience in User Experience, Service Design, and Human-Centered AI.
Pontus is the author of 40+ scientific papers and the book "Design av AI-drivna tjänster" in Swedish and "Designing AI-Powered Services" in English.

He is passionate about teaching and an experienced public speaker. and writes about design, value, and AI.