Microeconomics and Human Behavior

by David A. Alhadeff

Innovative work that demonstrates that psychology and human behavior cannot be divorced from the cold, hard analysis of microeconomics. Shows how the two can be used together to analyze a variety of economic problems. Sidesteps the traditional emphasis on utility and rationality in favor of an operational analysis that is based entirely on well-established from experimental psychology. Includes a comprehensive set of graphs to bring home the points made in the text.

216 pages, Hardcover

First published October 1, 1982