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The Henna Start-Up
Abir Maqsood is angry.
She has things to a career to carve, money to earn, and, in the small stuff, a dining table to fix. But there are many obstacles in the lack of money, her parents' over-protective attitude, and a most annoying distraction in class called Arsalan.
When her mother is not paid her dues for her henna service, Abir resolves to help her by creating a henna app. Her college is also running a programme for student start-ups so things look most fortuitous. But the path to getting funding is littered with more thorns than roses.
As Abir navigates through college, friendships and social pressures with determination, will she find the freedom that she is truly looking for?
She has things to a career to carve, money to earn, and, in the small stuff, a dining table to fix. But there are many obstacles in the lack of money, her parents' over-protective attitude, and a most annoying distraction in class called Arsalan.
When her mother is not paid her dues for her henna service, Abir resolves to help her by creating a henna app. Her college is also running a programme for student start-ups so things look most fortuitous. But the path to getting funding is littered with more thorns than roses.
As Abir navigates through college, friendships and social pressures with determination, will she find the freedom that she is truly looking for?
218 pages, Kindle Edition
Published December 11, 2023
11 people are currently reading
243 people want to read
About the author
Andaleeb Wajid
77 books205 followersAndaleeb Wajid is the author of more than 35 novels. She writes romance, young adult, horror and speculative fiction.
For more details, check her website.
For more details, check her website.
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Displaying 1 - 30 of 44 reviews
February 19, 2024
The Henna Start-Up written by Andaleeb Wajid is a beautiful and exciting story that covers the journey of Abir Maqsood, a young woman full of determination whose aspirations are as colourful as the henna that her mother applies. Abir's pursuit of success and freedom against a background social standards and family expectations is inspiring and uplifting.
The narrative masterfully conveys Abir's tenacity in the face of adversity, turning setbacks into chances for both career and personal development. Because of Abir's likeable character, readers will be pulling for her right from the start.
The story deftly combines themes of ambition, tradition, and ties to the family. Abir gives the age-old art form a new twist by choosing to assist her mother's modest henna company with a modern strategy—the development of a henna app. This creative concept not only advances the story but also acts as a symbol for the fusion of modernity and tradition.
Read the full review:
https://readreactreview21.wordpress.c...
The narrative masterfully conveys Abir's tenacity in the face of adversity, turning setbacks into chances for both career and personal development. Because of Abir's likeable character, readers will be pulling for her right from the start.
The story deftly combines themes of ambition, tradition, and ties to the family. Abir gives the age-old art form a new twist by choosing to assist her mother's modest henna company with a modern strategy—the development of a henna app. This creative concept not only advances the story but also acts as a symbol for the fusion of modernity and tradition.
Read the full review:
https://readreactreview21.wordpress.c...
February 14, 2024
I have often asked myself why I put myself through the journey of modern romance tales given how often I am disappointed by the utter lack of charm.
The answer might as well be this tale of a 17 year old Muslim girl in Bangalore, growing up very close to where I had family for many years.
A simple tale of a young teen finding her path in life, rebelling enough to push boundaries defined for her by others, her first brush with romance, the internal battle she wages every day between hope and cynicism - don’t be misled by the rather un-decorative, straight-laced title of this book. It packs enough to warrant a quick, happy read
Every once in a while comes a story of young love that makes me hopeful that my daughter won’t scorn at the genre that so many dismiss so unfairly. And this much is enough for me to doff my hat at Andaleeb Wajid’s rather heart warming Bangalore based little tale.
Happy Valentine’s Day, indeed!
The answer might as well be this tale of a 17 year old Muslim girl in Bangalore, growing up very close to where I had family for many years.
A simple tale of a young teen finding her path in life, rebelling enough to push boundaries defined for her by others, her first brush with romance, the internal battle she wages every day between hope and cynicism - don’t be misled by the rather un-decorative, straight-laced title of this book. It packs enough to warrant a quick, happy read
Every once in a while comes a story of young love that makes me hopeful that my daughter won’t scorn at the genre that so many dismiss so unfairly. And this much is enough for me to doff my hat at Andaleeb Wajid’s rather heart warming Bangalore based little tale.
Happy Valentine’s Day, indeed!
September 13, 2025
i will like to give it a 3.5. The book is short i completed it in 4 hours or so. I liked the main character abir a lot cuz she is ambitious for her goals and her strength is quite unwavering but i do think she has made everything about herself and I don't think she would have helped kreetha so much if she was in trouble or even bother to listen to her!!!! I loved kreetha in the story and Sahil was a jerk that fr.. The book did gave me a spark and inspired but abir maqsood was not that of a character i really liked. I loved the writing though the chapters were short and the book was fast paced and thank god it didn't had drama which I thought it will have at the end like bollywood movies and god saves me from those!!😂
July 2, 2025
”But one lesson I've learnt early on in life is that we have to choose our battles. This one's not worth fighting.”
- Andaleeb Wajid, The Henna Start-up
Abir Maqsood is an eighteen year old girl determined to carve her own way by enrolling in a college to learn software engineering to provide a better life for herself and her family. Contrary to her aspirations, her mother, Shahana Maqsood wants Abir and her sister, Amal to get married. Ms.Maqsood also has a business that specialises in bridal Henna work that she manages with Samreen and Nida.
”My mother can exasperate me, but she loves us, even if that love is tinged with unnecessary worry about what our future families will be like. I wish she'd appreciate the family we have now.”
Abir has a wholesome personality and characteristic traits that is fleshed out by well-crafted interactions. There is a delicate balance of humour and practicality, that runs throughout the narrative. The story is backed by an ensemble of strong woman characters, each bringing depth, resilience, and complexity challenging stereotypes and driving the plot with their unique perspectives and unwavering determination. The societal norms and class divide is nestled between deliberate pauses in between conversations. The romantic element introduced subtly in the plot doesn't steer away from the main theme. The broken dining table is a great metaphor of how Abir's mother Shahana slowly and steadily releasing herself from patriarchy overpowering her completely.
’The Henna Start-up’ by Andaleeb Wajid is a YA coming-of-age story of a feisty Abaya girl, Abir Maqsood who stood her solid ground in a conservative neighborhood, despite societal expectations and family pressure.
- Andaleeb Wajid, The Henna Start-up
Abir Maqsood is an eighteen year old girl determined to carve her own way by enrolling in a college to learn software engineering to provide a better life for herself and her family. Contrary to her aspirations, her mother, Shahana Maqsood wants Abir and her sister, Amal to get married. Ms.Maqsood also has a business that specialises in bridal Henna work that she manages with Samreen and Nida.
”My mother can exasperate me, but she loves us, even if that love is tinged with unnecessary worry about what our future families will be like. I wish she'd appreciate the family we have now.”
Abir has a wholesome personality and characteristic traits that is fleshed out by well-crafted interactions. There is a delicate balance of humour and practicality, that runs throughout the narrative. The story is backed by an ensemble of strong woman characters, each bringing depth, resilience, and complexity challenging stereotypes and driving the plot with their unique perspectives and unwavering determination. The societal norms and class divide is nestled between deliberate pauses in between conversations. The romantic element introduced subtly in the plot doesn't steer away from the main theme. The broken dining table is a great metaphor of how Abir's mother Shahana slowly and steadily releasing herself from patriarchy overpowering her completely.
’The Henna Start-up’ by Andaleeb Wajid is a YA coming-of-age story of a feisty Abaya girl, Abir Maqsood who stood her solid ground in a conservative neighborhood, despite societal expectations and family pressure.
November 23, 2024
The Henna Start-up is a story that inspires me to pursue my dreams. It’s about Abir, she is epitome of Safeena in Gully Boy. So much ambitious, sporty and wild. Such an inspirational character, Keerthi brings out that maturity vibes and the muscle guy Arsalan, I pictured him as Asfand Khan, an Instagram model. Just like Keerthi, this was definitely like a Pakistani drama, lol. I loved every bit of the book. Starting from the cover to my best scene which was the rain romance. Bollywood vibes. Family. Enemy-to-lovers story. Lots of feminism, peak into conservative middle class household and social-class rivalry. Everything was crafted so beautifully to make the book what it deserved. Not pushy or assertive excessively even though the book balanced itself beautifully between simplicity and diversity. The concept of building a henna app, is so unique and amazing. Andaleeb Wajid. Heard she had crafted more than forty books, very impressive and proud of her. She has nailed it and is now an inspiration for me. She was so accurate in writing, I wonder how beautiful can someone write. Abir and The Henna Start-up will always be my one of favorite books. 5 star deserving.
December 25, 2024
Oh, this was such an amazing read! This is my excuse to read more Indian YA authors. Abir is a force to reckon with. She's an inspiration for other young girls - she's determined, steadfast, messy, and teensy bit insecure about her backgrounds. But she never backs down from what she believes in. She wants to make an app to help her mother's henna business? She will. She doesn't want to get married this early on in life? She'll give her all and take a stand for herself. I absolutely adored her character.
All the side characters were pretty awesome as well. Her best friend, Keerthi, was one of the few people who's always ready to expand her horizons (trust me, we need more of such people). Her mother has different sides that we get to know as the book progresses. And Arsalan? Damn, the boy won everyone's heart.
The only hiccup with this book, in my opinion, would be the fact that it was so short. There were some storylines that didn't meet any resolution. Plus I would have appreciated a little more insight into the lives of Abir's nani and Arsalan. But, oh gosh, I can't wait to read more of Andaleeb Wajid's books!!
All the side characters were pretty awesome as well. Her best friend, Keerthi, was one of the few people who's always ready to expand her horizons (trust me, we need more of such people). Her mother has different sides that we get to know as the book progresses. And Arsalan? Damn, the boy won everyone's heart.
The only hiccup with this book, in my opinion, would be the fact that it was so short. There were some storylines that didn't meet any resolution. Plus I would have appreciated a little more insight into the lives of Abir's nani and Arsalan. But, oh gosh, I can't wait to read more of Andaleeb Wajid's books!!
May 28, 2025
This book is about a young Muslim girl in Bengaluru as she navigates love, family, and her ambitions . The narrative is lighthearted and fast-paced. The book engages in exploration of the challenges faced by Muslim women due to the cultural norms. Some of the plot points may feel predictable. If you want to take a break from heavy reading, i would suggest this.
November 9, 2024
The Henna Start-up is a classic 'enemies to lovers' YA romance. Seventeen year old Abir is extremely ambitious- she wants to make a career for herself and be financially independent. Her parents, unfortunately, have other plans for her- they think getting her engaged at the soonest would solve all 'their problems', specially since they have her 14 year-old younger sister to think about also. Abir wants none of that- she wants a career, and while she does have mixed feelings about a guy who makes her feel very different from what she would like to feel, she’s not looking for anything even close to romance, especially not with him.
Her mother is a henna artist. Putting bridal mehendi started out as something she did for family and friends, and it was only when she was struggling to run the household on her husband's earnings that she started taking money from her clients. Though her money supplemented the family income and she kept it from her husband, because she didn't want to hurt his feelings by letting him feel he was not able to earn enough to provide for the family.
When Abir's mother was cheated out of her fees for a particularly big job, Abir took matters into her own hands and got the money back. She also then decided that it might be a good idea to create an app for booking her mother's services. She convinces her friends to help her develop a prototype of the app and to pitch for funding.
The story takes the usual twist and turns with two men competing for her attention, her parents wanting to fix her marriage at the earliest, and she just wanting to get on with life. The story has some very interesting character arcs. Abir, for instance, learns from her friend to loosen up and be less judgemental. The supplementary characters are also well developed, and it is particularly nice watching Abir discover new things about her mother which she had never previously known or suspected.
The Henna Start-up is a lovely YA romance, but more than that it is a telling commentary on today’s society. A society where women who are actively supplementing the family income either by monetising their passion or by taking on orders, continue to describe themselves as housewives and not as business women or micro-entrepreneurs. The book also examines misogyny in other ways- of how the needs or desires of women are not even considered while taking decisions on their future, or how women often end up being silent about sexual harassment because they don’t want to lose the little freedom that they have.
Like all YA novels, the book has a believable plot, sympathetic characters and a well described setting. Unlike many other YA novels, it also serves as a strong commentary on the society we live in.
Her mother is a henna artist. Putting bridal mehendi started out as something she did for family and friends, and it was only when she was struggling to run the household on her husband's earnings that she started taking money from her clients. Though her money supplemented the family income and she kept it from her husband, because she didn't want to hurt his feelings by letting him feel he was not able to earn enough to provide for the family.
When Abir's mother was cheated out of her fees for a particularly big job, Abir took matters into her own hands and got the money back. She also then decided that it might be a good idea to create an app for booking her mother's services. She convinces her friends to help her develop a prototype of the app and to pitch for funding.
The story takes the usual twist and turns with two men competing for her attention, her parents wanting to fix her marriage at the earliest, and she just wanting to get on with life. The story has some very interesting character arcs. Abir, for instance, learns from her friend to loosen up and be less judgemental. The supplementary characters are also well developed, and it is particularly nice watching Abir discover new things about her mother which she had never previously known or suspected.
The Henna Start-up is a lovely YA romance, but more than that it is a telling commentary on today’s society. A society where women who are actively supplementing the family income either by monetising their passion or by taking on orders, continue to describe themselves as housewives and not as business women or micro-entrepreneurs. The book also examines misogyny in other ways- of how the needs or desires of women are not even considered while taking decisions on their future, or how women often end up being silent about sexual harassment because they don’t want to lose the little freedom that they have.
Like all YA novels, the book has a believable plot, sympathetic characters and a well described setting. Unlike many other YA novels, it also serves as a strong commentary on the society we live in.
March 14, 2024
Full review on my blog:
https://blog.medhaapps.com/2024/03/bo...
Abir Maqsood a young college going girl, has her future plans sorted out- for the next five-years, ten-years, fifteen years, and this involved higher studies and financial independence. However, she came from a lower-middle class orthodox family and that meant a lot of restrictions and constraints for her — both personally and financially. When one of her mother’s clients refuse to pay the agreed amount for their Mehendi services, Abir confronts them to extract the pending amount.
This situation gives her an idea that her mother’s Mehendi services need a more streamlined and professional approach and when a contest to pitch their idea comes up in her college, Abir decides this is the perfect opportunity to help her mother as well as take her life and career to next level. But converting her idea to a startup means — dodging marriage proposals from relatives, convince her parents to let her work on the idea after-college hours with classmates that included young boys and understand and accept her own feelings (and attraction to the opposite gender!).
Will Abir succeed in this journey from ideating to turning it to a reality, forms the rest of the story.
Abir’s character is the highlight of the story, with her feisty and go-getter attitude. Her clarity of thought, focus on goals are indeed inspiring for young girls. There are few characters and all of them leave their mark on the story, providing ample support to Abir in her journey. Her bond with sister Amal and with close friend Keerthi is endearing. I also liked how she handled the awkward situations with the two boys Arslaan and Sahil in sensible way.
Abir’s story is what majority of the young girls go through in our society, with most of them accepting these situations as their destiny, while you will also find one Abir in a hundred who wants to break the societal and family barriers. Pressure for girls to marry by a certain age, higher education qualifications termed as hurdles for a girl’s marriage prospects, girl’s marriage considered as synonymous to a family’s pride — all the cliches that we hear in Indian society are touched well by the author through Abir’s story.
Even Abir’s mother’s story signifies how we see Indian women downplaying their success and financial contribution to the family to satisfy male ego. Or how elder siblings are often emotionally blackmailed to agree to the marriage of their parent’s choice so that the younger one does not suffer!! The ending is a bit hurried, and I wish the second half elaborated on Abir’s efforts around the app more than other drama.
Overall, The Henna Startup is an inspiring story with a message for young girls to follow their passion and make dreams come true, irrespective of their circumstances or the hurdles.
https://blog.medhaapps.com/2024/03/bo...
Abir Maqsood a young college going girl, has her future plans sorted out- for the next five-years, ten-years, fifteen years, and this involved higher studies and financial independence. However, she came from a lower-middle class orthodox family and that meant a lot of restrictions and constraints for her — both personally and financially. When one of her mother’s clients refuse to pay the agreed amount for their Mehendi services, Abir confronts them to extract the pending amount.
This situation gives her an idea that her mother’s Mehendi services need a more streamlined and professional approach and when a contest to pitch their idea comes up in her college, Abir decides this is the perfect opportunity to help her mother as well as take her life and career to next level. But converting her idea to a startup means — dodging marriage proposals from relatives, convince her parents to let her work on the idea after-college hours with classmates that included young boys and understand and accept her own feelings (and attraction to the opposite gender!).
Will Abir succeed in this journey from ideating to turning it to a reality, forms the rest of the story.
Abir’s character is the highlight of the story, with her feisty and go-getter attitude. Her clarity of thought, focus on goals are indeed inspiring for young girls. There are few characters and all of them leave their mark on the story, providing ample support to Abir in her journey. Her bond with sister Amal and with close friend Keerthi is endearing. I also liked how she handled the awkward situations with the two boys Arslaan and Sahil in sensible way.
Abir’s story is what majority of the young girls go through in our society, with most of them accepting these situations as their destiny, while you will also find one Abir in a hundred who wants to break the societal and family barriers. Pressure for girls to marry by a certain age, higher education qualifications termed as hurdles for a girl’s marriage prospects, girl’s marriage considered as synonymous to a family’s pride — all the cliches that we hear in Indian society are touched well by the author through Abir’s story.
Even Abir’s mother’s story signifies how we see Indian women downplaying their success and financial contribution to the family to satisfy male ego. Or how elder siblings are often emotionally blackmailed to agree to the marriage of their parent’s choice so that the younger one does not suffer!! The ending is a bit hurried, and I wish the second half elaborated on Abir’s efforts around the app more than other drama.
Overall, The Henna Startup is an inspiring story with a message for young girls to follow their passion and make dreams come true, irrespective of their circumstances or the hurdles.
December 22, 2023
Genre - YA Contemporary fiction
Published in duckbill books by @penguinsters
Rwading Age - 15+
Pages - 256
Ebook available
#plot
Seventeen year old Abir Maqsood comes from a lower middle class family. Having conservative parents she finds it difficult to get the freedom she needs. Her mom is worried for her marriage but Abir has no plans of marrying yet. She wants to study and make a name for herself. She doesn't likes the privileged and the rich. But she does have a rich friend Keerthi. But she can't stand 'the rich' annoying Arsalan. Her mom does heena for the brides and Abir is hell bent on making her mom realise that the heena thing is not something she does as a timepass but its her business. She decides to make an app for the same. That's when she takes help from Sahil (a relative), Arsalan and Keerthi. What she doesn't realises is she has just kissed 'the rich' Arsalan. On the other hand her family is busy fixing her rishta to Sahil.
Caught between 2 guys and societal and family pressure will she get the freedom to do what she wants?
#bookreview
The book focuses on how Abir wants to stand up for herself and prove herself to her parents. She wants to break her family's conservative thinking. She wants to prove the point that marriage is not the end goal. Besides this the book also has a pinch of romance. It has got the enemies to lovers trope. And i liked that it was mature and not the coochie coo types. The conversations between Abir and her sister sounded so raw. You will definitely relate at some point. Even i enjoyed the friendship between Keerthi and Abir and how they dont mind each other's status. I enjoyed reading it thoroughly. It was fast paced read and i didnt feel like putting the book down. The book brought back memories of my college life.
In short, the author draws a picture of strict conservative parenting, love triangle, college, friendships and how Abir navigates through all this.
Its a great read and also an inspiring one. Gives out a good message too.
Published in duckbill books by @penguinsters
Rwading Age - 15+
Pages - 256
Ebook available
#plot
Seventeen year old Abir Maqsood comes from a lower middle class family. Having conservative parents she finds it difficult to get the freedom she needs. Her mom is worried for her marriage but Abir has no plans of marrying yet. She wants to study and make a name for herself. She doesn't likes the privileged and the rich. But she does have a rich friend Keerthi. But she can't stand 'the rich' annoying Arsalan. Her mom does heena for the brides and Abir is hell bent on making her mom realise that the heena thing is not something she does as a timepass but its her business. She decides to make an app for the same. That's when she takes help from Sahil (a relative), Arsalan and Keerthi. What she doesn't realises is she has just kissed 'the rich' Arsalan. On the other hand her family is busy fixing her rishta to Sahil.
Caught between 2 guys and societal and family pressure will she get the freedom to do what she wants?
#bookreview
The book focuses on how Abir wants to stand up for herself and prove herself to her parents. She wants to break her family's conservative thinking. She wants to prove the point that marriage is not the end goal. Besides this the book also has a pinch of romance. It has got the enemies to lovers trope. And i liked that it was mature and not the coochie coo types. The conversations between Abir and her sister sounded so raw. You will definitely relate at some point. Even i enjoyed the friendship between Keerthi and Abir and how they dont mind each other's status. I enjoyed reading it thoroughly. It was fast paced read and i didnt feel like putting the book down. The book brought back memories of my college life.
In short, the author draws a picture of strict conservative parenting, love triangle, college, friendships and how Abir navigates through all this.
Its a great read and also an inspiring one. Gives out a good message too.
January 1, 2024
The Henna Start-Up by Andaleeb Wajid is the story of Abir who wants to become independent and make a name for herself, but her family wants her to complete her graduation and get married afterward. When her college runs a programme for students start-ups, she thinks that as an opportunity to fix the problems of her family as well as make a way for her future as well, but for it, she has to deal with Arsalan as well, her classmates whom she hates! What will happen to her and her ambitions? Read the book to know more.
I have heard a lot about the author and thus, I wanted to read her books for a long time, and I am glad that I started with this book.
I enjoyed reading about the inner conflict of Abir when it comes to Sahil and the banters with Arsalan. Their chemistry, conflict, confusion, and charisma make it a memorable read.
The sibling bond in the story of Abir and Amal was my favourite thing in the story and I enjoyed their bond. The friendship of Abir with Keerthi was another highlight for me.
Through Abir's story, the book beautifully captures the theme of following one's passion and being independent and the obstacles that one faces in between, especially of the family's economic background, parenting, and the pressure of marriage. It shows how marriage as an institution especially affects the life of women in Indian society.
It also shows how women become passive in a marriage and even after contributing to the financial stability of the house, they have to become submissive and let the man of the house take charge.
The book very subtly but importantly talks about consent and how when one goes into a relationship needs to consider and ask for the opinion of the other instead of presuming things. It also shows how financial differences can affect friendship and the views about people in general and shape the individual's perspective towards the world.
Overall, I enjoyed reading this book and it has all the elements that make it a remarkable YA Fiction which covers a lot of social aspects as well. A book that can be easily finished in a day.
I have heard a lot about the author and thus, I wanted to read her books for a long time, and I am glad that I started with this book.
I enjoyed reading about the inner conflict of Abir when it comes to Sahil and the banters with Arsalan. Their chemistry, conflict, confusion, and charisma make it a memorable read.
The sibling bond in the story of Abir and Amal was my favourite thing in the story and I enjoyed their bond. The friendship of Abir with Keerthi was another highlight for me.
Through Abir's story, the book beautifully captures the theme of following one's passion and being independent and the obstacles that one faces in between, especially of the family's economic background, parenting, and the pressure of marriage. It shows how marriage as an institution especially affects the life of women in Indian society.
It also shows how women become passive in a marriage and even after contributing to the financial stability of the house, they have to become submissive and let the man of the house take charge.
The book very subtly but importantly talks about consent and how when one goes into a relationship needs to consider and ask for the opinion of the other instead of presuming things. It also shows how financial differences can affect friendship and the views about people in general and shape the individual's perspective towards the world.
Overall, I enjoyed reading this book and it has all the elements that make it a remarkable YA Fiction which covers a lot of social aspects as well. A book that can be easily finished in a day.
February 8, 2024
Abir a young frothy feisty girl who does not like the alcoholic 'Abeer' twist to her name has it all planned out. Belonging to a tight, conservative Muslim family where she has seen her mom never stand up for anything hence she seeks freedom and wants to be independent. She keeps herself completely away from any 'petty' thoughts of boys and the like concentrating on academics. Her not affluent background is also always on her mind and that also in parts hinders her flawless friendship with Keerthi.
.
Abir hates her classmate Arsalan, who jokes about her name and she retaliates with his name! Amal- Abir's younger sister thinks Sahil, their aunt's brother in law likes Abir. The story however is centered around Abir s Ammi s mehendi application work, which she does to gain some extra money albeit not very openly. She has earned enough money to mend their broken dining table but cant tell her husband. Looking at all these shackles and one main tip over the event - Abir takes some serious steps. So basically Ammi was cheated at a marriage henna application ceremony, the people there were rich but they did not give due money. Abir tactfully gets the money but also spots Arsalan there.
.
Abir s institution in the meantime announces a competition for funding of start ups and Abir comes up with the idea of an app for this henna application service which will be full proof. Arasalan, Sahil and Keerthi come in and dubiously Ammi is convinced too. During the process the dynamics of the relationships tousle and Abir are also reprimanded at home.
.
Towards the end, before the final pitch is about to take place, Abir and Arsalan share a kiss, while Sahil proposes future marriage directly to Abir s family. How will Abir get out this 'filmy' situation and find her coveted freedom?
.
A book blending in the still rigorous rules of society and what it thinks of others and family dynamics both scorning the wish of a girl to be herself and live her dreams. That family is still strength matters, blossoming love gives hope and dreams need to be held onto!
.
Abir hates her classmate Arsalan, who jokes about her name and she retaliates with his name! Amal- Abir's younger sister thinks Sahil, their aunt's brother in law likes Abir. The story however is centered around Abir s Ammi s mehendi application work, which she does to gain some extra money albeit not very openly. She has earned enough money to mend their broken dining table but cant tell her husband. Looking at all these shackles and one main tip over the event - Abir takes some serious steps. So basically Ammi was cheated at a marriage henna application ceremony, the people there were rich but they did not give due money. Abir tactfully gets the money but also spots Arsalan there.
.
Abir s institution in the meantime announces a competition for funding of start ups and Abir comes up with the idea of an app for this henna application service which will be full proof. Arasalan, Sahil and Keerthi come in and dubiously Ammi is convinced too. During the process the dynamics of the relationships tousle and Abir are also reprimanded at home.
.
Towards the end, before the final pitch is about to take place, Abir and Arsalan share a kiss, while Sahil proposes future marriage directly to Abir s family. How will Abir get out this 'filmy' situation and find her coveted freedom?
.
A book blending in the still rigorous rules of society and what it thinks of others and family dynamics both scorning the wish of a girl to be herself and live her dreams. That family is still strength matters, blossoming love gives hope and dreams need to be held onto!
Read
July 25, 2024Book title: The henna startup
Author: Andaleeb wajid
“one lesson I’ve learned early on in life is that we have to choose our battles.”
The henna startup is about Abir, a 17-year-old girl whose dream is to become a software engineer. But because she belongs to a conservative family, she has to fight for her dreams.
I love the bond she shared with her mother, sister, & her samreen Khaala(mother’s sister). She has the firmest dad, but I was astounded when I learned about his sweet gesture towards Shahahna (abir’s mother).
I love Abir’s resilience in helping her mom achieve her dream of a successful henna business. I won’t let out a spoiler on this, as it was very intriguing how Abir is hell-bent on helping her mother achieve what she likes thereby keeping her dreams intact.
The book uncovers, a firm & conservative family, the challenges daughters face after attaining a certain age thereby keeping their careers and dreams, and studies at the backburner only to fit in the society for its unrealistic idea of ideal married women.
There’s a lot of drama between Arsallan-Abir -Sahil. We can call it a love triangle. I didn’t like Sahil’s character, although he was kind enough to help Abir her mother start the henna app, I didn’t like his irrational decision to ask Abir’s hand in marriage. Arsallan’s character is a bit of nasty in the start but later he falls for Abir. Abir too has feelings for Arsalan but is reluctant to accept them because of his past doings and his untoward behavior.
The best part about the book was the ending when Abir landed the funding for the app she had worked for and faced the backlash for. It all bore fruit at the end. The second best part was she received a very thoughtful gift from her father, Which I won’t reveal. Wait till September 10, 2024, to uncover this beautiful journey of Abir & her family.
I would highly recommend this book to all teenagers and people in their early 20s to read this book. It will be very relatable, especially if you are someone with dreams and are rebellious enough to face the heat no matter how many obstacles hit your way.
Author: Andaleeb wajid
“one lesson I’ve learned early on in life is that we have to choose our battles.”
The henna startup is about Abir, a 17-year-old girl whose dream is to become a software engineer. But because she belongs to a conservative family, she has to fight for her dreams.
I love the bond she shared with her mother, sister, & her samreen Khaala(mother’s sister). She has the firmest dad, but I was astounded when I learned about his sweet gesture towards Shahahna (abir’s mother).
I love Abir’s resilience in helping her mom achieve her dream of a successful henna business. I won’t let out a spoiler on this, as it was very intriguing how Abir is hell-bent on helping her mother achieve what she likes thereby keeping her dreams intact.
The book uncovers, a firm & conservative family, the challenges daughters face after attaining a certain age thereby keeping their careers and dreams, and studies at the backburner only to fit in the society for its unrealistic idea of ideal married women.
There’s a lot of drama between Arsallan-Abir -Sahil. We can call it a love triangle. I didn’t like Sahil’s character, although he was kind enough to help Abir her mother start the henna app, I didn’t like his irrational decision to ask Abir’s hand in marriage. Arsallan’s character is a bit of nasty in the start but later he falls for Abir. Abir too has feelings for Arsalan but is reluctant to accept them because of his past doings and his untoward behavior.
The best part about the book was the ending when Abir landed the funding for the app she had worked for and faced the backlash for. It all bore fruit at the end. The second best part was she received a very thoughtful gift from her father, Which I won’t reveal. Wait till September 10, 2024, to uncover this beautiful journey of Abir & her family.
I would highly recommend this book to all teenagers and people in their early 20s to read this book. It will be very relatable, especially if you are someone with dreams and are rebellious enough to face the heat no matter how many obstacles hit your way.
August 8, 2024
It made me feel so many things, but before I get carried away with my thoughts, here's what the book is about!
The henna startup revolves around Abir maqsood, a 17 year old, headstrong, rebellious, girl who has a 5, 10 and fifteen years plan for her life, but so does her family. And their plans are worlds apart. She wants a career, to be independent and they want her to get married. And then there is sweet, cute, lean Arsalan, whom she hates for now!!
Abir has seen her mother apply henna for a little side income, and now she wants to do something for her, a henna startup app!!
I have so much to say about this one. First offs, I loved abir and Arsalan's banter, stole my heart! I loved Abir's bond with her mother, like it was such a sweet potrayal. I loved how her relationship shaped up with her father, and how I could relate with her. I Loved her sister, who was always drowned in her books, but would always support her and only wants Abir's happiness. I absolutely adored Keerthi, she was the perfect best friend!!
I love how career oriented, goal driven, uptight Abir lets loose and delves into the world of rom coms!
I love Everything about this book!!! I have always loved henna, but never thought of it this way!
A perfect read ... Please do read this one... Or else you would be missing out on such a great bookkkkkkkk!!!
The henna startup revolves around Abir maqsood, a 17 year old, headstrong, rebellious, girl who has a 5, 10 and fifteen years plan for her life, but so does her family. And their plans are worlds apart. She wants a career, to be independent and they want her to get married. And then there is sweet, cute, lean Arsalan, whom she hates for now!!
Abir has seen her mother apply henna for a little side income, and now she wants to do something for her, a henna startup app!!
I have so much to say about this one. First offs, I loved abir and Arsalan's banter, stole my heart! I loved Abir's bond with her mother, like it was such a sweet potrayal. I loved how her relationship shaped up with her father, and how I could relate with her. I Loved her sister, who was always drowned in her books, but would always support her and only wants Abir's happiness. I absolutely adored Keerthi, she was the perfect best friend!!
I love how career oriented, goal driven, uptight Abir lets loose and delves into the world of rom coms!
I love Everything about this book!!! I have always loved henna, but never thought of it this way!
A perfect read ... Please do read this one... Or else you would be missing out on such a great bookkkkkkkk!!!
August 27, 2024
In this fascinating young adult romance novel, readers follow teenager Abir Maqsood, who has big dreams of going to university and working in tech after she finishes college in her home city of Bangalore. However, her traditional parents are planning for her marriage in the near future, something Abir wants to avoid at all costs. When her mother’s latest henna client shortchanges her, Abir decides to construct a henna app that her mother can use to get paid by her clients and present it at the student startup fair at her college. However, there are a few obstacles with her plans and her future, and Abir must find a way to make her own path without losing her family forever. Dealing with the struggles of family pressure, peer pressure, and the balance of modern and traditional expectations, this novel is relatable and honest in its depictions of the challenges of young adulthood. Abir is a fantastic, realistic, and flawed heroine, while her relationships with her family and peers are also relatable and realistic in their high and low moments. A complex, interesting, and refreshingly honest read, Abir and her collegiate and social trials are complicated, emotional, and deeply relatable to readers.
Thanks to NetGalley, Independent Publishers Group, and Duckbill for the advance copy.
Thanks to NetGalley, Independent Publishers Group, and Duckbill for the advance copy.
December 23, 2023
In Wajid's latest teen romance, "The Henna Start-Up," readers are immersed in the comforting embrace of a warm breeze and a cozy hug, reminiscent of a soothing moment on a chilly afternoon. The experience of reading this book was not only thoroughly enjoyable but also thought-provoking. Amidst the plethora of comical and dramatic moments that unfold on the surface, the narrative subtly delivers poignant social messages, particularly addressing the themes of freedom and educational rights for Indian Muslim women.
Wajid skillfully weaves a captivating enemies-to-lovers dynamic between the characters Abir and Arsalan, eliciting genuine laughter and joy reminiscent of the carefree delight of childhood. It becomes evident that Wajid possesses a unique talent for engaging her readers with a delightful blend of humor and romance. "The Henna Start-Up" is a simple yet profound work that transcends age boundaries, catering to bibliophiles of all ages.
With a total of 52 chapters, each carefully crafted and enthralling, the book unfolds like a cherished tapestry of storytelling. Wajid's narrative not only entertains but also imparts a lasting impact, making "The Henna Start-Up" a must-read for those seeking a delightful and meaningful literary experience.
Wajid skillfully weaves a captivating enemies-to-lovers dynamic between the characters Abir and Arsalan, eliciting genuine laughter and joy reminiscent of the carefree delight of childhood. It becomes evident that Wajid possesses a unique talent for engaging her readers with a delightful blend of humor and romance. "The Henna Start-Up" is a simple yet profound work that transcends age boundaries, catering to bibliophiles of all ages.
With a total of 52 chapters, each carefully crafted and enthralling, the book unfolds like a cherished tapestry of storytelling. Wajid's narrative not only entertains but also imparts a lasting impact, making "The Henna Start-Up" a must-read for those seeking a delightful and meaningful literary experience.
July 28, 2024
Thank you, NetGalley and Publisher for approving my request for this amazing ARC.
This was my first read of Andaleeb despite having more than 40 books I have never crossed her I'm confused why?? Devoured this book in 2 days and ohh god how much I missed this feeling. It's getting hard to find the books you can actually find yourself drowned in but this was definitely THE ONE to read.
.
This book made me feel so many things; most importantly, I started missing school and college desperately. The main character Abir was so relatable and I loved her for this. As a desi girl, I agreed with her thoughts and decisions. Even when she was confused between Arsalan and Sahil, it was legit.
.
The ML Arsalan was so supportive and a literal soft boy. I enjoyed their bantering even though it wasn't that much but still so cute and funny.
I loved Keerthi too, I was so suspicious of her in the start because of her interest in Arsalan but over time she showed how loyal, quirky, and energetic she was. I started to find her character fun especially I loved that scene when she made Abir read enemies to lovers books cause YES GURL WE BELIEVE IN THIS TROPE.
.
The end was concluded greatly except idk what happened to him in the end but who cares?
This was my first read of Andaleeb despite having more than 40 books I have never crossed her I'm confused why?? Devoured this book in 2 days and ohh god how much I missed this feeling. It's getting hard to find the books you can actually find yourself drowned in but this was definitely THE ONE to read.
.
This book made me feel so many things; most importantly, I started missing school and college desperately. The main character Abir was so relatable and I loved her for this. As a desi girl, I agreed with her thoughts and decisions. Even when she was confused between Arsalan and Sahil, it was legit.
.
The ML Arsalan was so supportive and a literal soft boy. I enjoyed their bantering even though it wasn't that much but still so cute and funny.
I loved Keerthi too, I was so suspicious of her in the start because of her interest in Arsalan but over time she showed how loyal, quirky, and energetic she was. I started to find her character fun especially I loved that scene when she made Abir read enemies to lovers books cause YES GURL WE BELIEVE IN THIS TROPE.
.
The end was concluded greatly except idk what happened to him in the end but who cares?
July 16, 2025
3.5/5 stars.
I had found this book in my School library among the sea of extremely distressed and misused books. Initially, I had picked this book up due to it being in pristine condition. But, lo and behold, this book drew me into it.
The book follows a very simple YA romance framework—but, simple is good sometimes, refreshing,even. It is set in India and follows a Muslim girl, Abir. Abir is the rebel of her extremely orthodox family that wants Abir to get married as soon as she graduates college. But she has better things to do. She has to carve out her career and money to earn to get her family out of a financial rut. But she has problems. Family, society and Arsalan. When Abir's mother is not paid her dues for her henna services, Abir decides to make a app to help her mother's business. There is a programme in her college for aspiring start-up setters where they could present their idea to a jury for it to be funded. Abir sees this as the perfect opportunity to present her app. As Abir goes through the path of developing her app with the help of her friends, she navigates through womanhood, struggles as a woman in India, friendships and romance.
I had found this book in my School library among the sea of extremely distressed and misused books. Initially, I had picked this book up due to it being in pristine condition. But, lo and behold, this book drew me into it.
The book follows a very simple YA romance framework—but, simple is good sometimes, refreshing,even. It is set in India and follows a Muslim girl, Abir. Abir is the rebel of her extremely orthodox family that wants Abir to get married as soon as she graduates college. But she has better things to do. She has to carve out her career and money to earn to get her family out of a financial rut. But she has problems. Family, society and Arsalan. When Abir's mother is not paid her dues for her henna services, Abir decides to make a app to help her mother's business. There is a programme in her college for aspiring start-up setters where they could present their idea to a jury for it to be funded. Abir sees this as the perfect opportunity to present her app. As Abir goes through the path of developing her app with the help of her friends, she navigates through womanhood, struggles as a woman in India, friendships and romance.
December 25, 2023
“The Henna Start-up" by Andaleeb Wajid delves into the gripping journey of a determined young woman navigating the tumultuous waters of ambition, familial obligations, and societal constraints. Maqsood's narrative expertly weaves the complexities of pursuing a career, battling financial constraints, and challenging cultural norms with a compelling voice that resonates with authenticity.
The protagonist, Abir, emerges as a beacon of resilience, channeling her frustrations into constructive actions. Her unwavering resolve to support her mother's henna business by creating an innovative app showcases the power of determination amidst adversity. The college start-up program becomes her gateway to opportunity, yet the obstacles she faces in securing funding paint a stark picture of the realities aspiring entrepreneurs encounter.
Read the full review here: https://www.aliveshadow.com/category-...
The protagonist, Abir, emerges as a beacon of resilience, channeling her frustrations into constructive actions. Her unwavering resolve to support her mother's henna business by creating an innovative app showcases the power of determination amidst adversity. The college start-up program becomes her gateway to opportunity, yet the obstacles she faces in securing funding paint a stark picture of the realities aspiring entrepreneurs encounter.
Read the full review here: https://www.aliveshadow.com/category-...
May 6, 2024
Abir Maqsood wants to study, work and live life on her own terms. Easy to say, right? However, when you have an overprotective set of parents, financial strain and two boys to distract you, life isn’t a bed of roses.
The Henna Start-Up by Andaleeb Wajid is thr story of Abir and her efforts to help her mom and her talent for applying Henna. When a client wrongs her mother’s services, Abir is determined to resolve the issue.
I LOVED THIS BOOK!!!!!
This book succeeds so brilliantly because the diversity feels authentic, not forced. Fans of YA Romance are bound to enjoy this book and find something to relate to in one of the many perspectives represented within. For a genre often lacking in representation, this book provides a breath of fresh air and sets a new standard for romance fiction. It truly is the best I've read in recent memory, and I would recommend it to anyone looking for an uplifting, feel-good read with characters they can root for and engaging writing.
The Henna Start-Up by Andaleeb Wajid is thr story of Abir and her efforts to help her mom and her talent for applying Henna. When a client wrongs her mother’s services, Abir is determined to resolve the issue.
I LOVED THIS BOOK!!!!!
This book succeeds so brilliantly because the diversity feels authentic, not forced. Fans of YA Romance are bound to enjoy this book and find something to relate to in one of the many perspectives represented within. For a genre often lacking in representation, this book provides a breath of fresh air and sets a new standard for romance fiction. It truly is the best I've read in recent memory, and I would recommend it to anyone looking for an uplifting, feel-good read with characters they can root for and engaging writing.
March 23, 2025
📖 This book isn't just a usual story, but a powerful tale of women fighting to break free from societal pressures.
🧕🏻Abir Maqsood, the protagonist is a young teen who is determined to pursue her dreams. She is fierce, inspiring and ambitious.
🎭When her mother, an henna artist is not paid her dues for her henna services, Abir resolves to help her by creating an app to support her business. Her college is also running a programme for student start ups.
💸But securing funding for her henna app proves to be a challenging journey. Will Abir find the freedom that she is truly looking for?
💞I loved the side characters in this story, from Abir's friend Keerthi to her love interest, Arsalan. With a captivating storyline, author's writing is simple yet impactful. I can't wait to read Andaleeb's other books !
🫶🏻The book explores not just social pressures, friendship and women-centric themes but also an engaging enemy to lovers romance.❤️
A must read!
🧕🏻Abir Maqsood, the protagonist is a young teen who is determined to pursue her dreams. She is fierce, inspiring and ambitious.
🎭When her mother, an henna artist is not paid her dues for her henna services, Abir resolves to help her by creating an app to support her business. Her college is also running a programme for student start ups.
💸But securing funding for her henna app proves to be a challenging journey. Will Abir find the freedom that she is truly looking for?
💞I loved the side characters in this story, from Abir's friend Keerthi to her love interest, Arsalan. With a captivating storyline, author's writing is simple yet impactful. I can't wait to read Andaleeb's other books !
🫶🏻The book explores not just social pressures, friendship and women-centric themes but also an engaging enemy to lovers romance.❤️
A must read!
December 9, 2023
I'm extremely pleased I came across this book and had the chance to read and review it. I loved being inside the head of our main character, Abir. It was almost as if I were reading my own story.
As a Muslim girl, I am familiar with so many things mentioned in the story. The story resonated with me so much. My parents never put restrictions on me, although relatives and society were altogether different stories.
Coming back to the story, Abir was a strong character. She had her priorities straight, and marriage was not in her next two or five-year plans. She didn't give up on her and her mother's dreams because she was an amazing and headstrong baddie. The theme of enemies-to-lovers was an added bonus in the narrative.
This was my first experience reading a Muslim romance story in this genre, and it did not disappoint.
As a Muslim girl, I am familiar with so many things mentioned in the story. The story resonated with me so much. My parents never put restrictions on me, although relatives and society were altogether different stories.
Coming back to the story, Abir was a strong character. She had her priorities straight, and marriage was not in her next two or five-year plans. She didn't give up on her and her mother's dreams because she was an amazing and headstrong baddie. The theme of enemies-to-lovers was an added bonus in the narrative.
This was my first experience reading a Muslim romance story in this genre, and it did not disappoint.
December 31, 2024
Abir Maqsood is a strong minded teenager with high ambitions. When one of her mother's clients refuses to pay the agreed amount for their mehndi (henna) services, she confronts them to get the balance amount.
This incident coincides with a competition on her college and she develops an idea to create an app for the mehndi services. She takes help of her aunt's brother in law and her friends also chip in.
I really loved the concept and the character of Abir. It would have been great to see her start up succeed and change her family's circumstances rather than wasting pages on the love triangle. And the end when they send the best friend away was quite bizarre and puzzling.
It would be a good read for Young Adults though, the target audience for this book.
This incident coincides with a competition on her college and she develops an idea to create an app for the mehndi services. She takes help of her aunt's brother in law and her friends also chip in.
I really loved the concept and the character of Abir. It would have been great to see her start up succeed and change her family's circumstances rather than wasting pages on the love triangle. And the end when they send the best friend away was quite bizarre and puzzling.
It would be a good read for Young Adults though, the target audience for this book.
January 28, 2025
They are MUSLIMSSS!!! And they kiss?? Excuse me?
I started reading the book because I was looking for strong female leads. I was looking for her connection with her religion and cute romance which makes me giggle, which I got (the cute romance part). But the author promoting listening to music and haram relationship is one thing I will not stand.
Yes I do like the book and I did enjoy it very much but it would be so much better if she encouraged Islamic principles.
Also the ending was a bit confusing. Do they end up marrying each other eventually? Did her relationship with her parents get better? I want more insights on how she tackles and overcomes her actual life problems rn!
I started reading the book because I was looking for strong female leads. I was looking for her connection with her religion and cute romance which makes me giggle, which I got (the cute romance part). But the author promoting listening to music and haram relationship is one thing I will not stand.
Yes I do like the book and I did enjoy it very much but it would be so much better if she encouraged Islamic principles.
Also the ending was a bit confusing. Do they end up marrying each other eventually? Did her relationship with her parents get better? I want more insights on how she tackles and overcomes her actual life problems rn!
December 22, 2023
The Henna Start-Up by Andaleeb Wajid is a story of seventeen years old girl Abir Maqsood who wants to do big in life. She had a plan for the next five, ten, fifteen, and twenty years.
On the other side, her family is planning for her marriage once she finishes her graduation. She didn’t give a damn about it.
This story is motivating, inspiring, fun, and emotional and defines the social status of women in a few conservative communities.
This book gives hope to every girl who dares to dream. I love this book.
On the other side, her family is planning for her marriage once she finishes her graduation. She didn’t give a damn about it.
This story is motivating, inspiring, fun, and emotional and defines the social status of women in a few conservative communities.
This book gives hope to every girl who dares to dream. I love this book.
August 26, 2024
The Heena Start-up by Andaleeb Wajid is a young-adult book, which I think, adults can read as well. But for adults, it is necessary to approach the premise of the book without any disdain since the central characters are teenagers.
I enjoyed reading the book immensely. Abir, the main protagonist, felt like a girl after my own heart. this is mostly because I lot of my past young adult-teen self in her: an 180year-old girl studying science, dealing with titration and derivatives, listening to songs in bus while traveling to college, juggling between hormones-fuelled crushes and sensibility-led ambitions, and trying to smash patriarchy and misogyny.
I like that Andaleeb Wajid didn't make Abir's boy problems a central plot point. But yet, she did a meta connection, by putting in a reference to enemies-to-lovers genre of books, which fortunately/ unfortunately Abir was not aware of. It is only her friend Keerthi who tell her about it.
Also, I liked how the characters in the book become friends accidently and not deliberately, just like how it happens in real life for a lot of people.
While I enjoyed the book, the ending seemed a bit rushed. The resolution of the narrative is like a happily-ever-after and quite movie-like. For a moment, I thought, the ending was an episode of Abir's dreams. It was a bit hard to take in, mostly because a major part pf the plot was too close to what most 18 years-old girls in conservative families go through. But, apart from the rushed ending, the book is worth reading.
Thanks to Netgalley and Independent Publishers Group and Duckbill for sending a copy of the book for review.
I enjoyed reading the book immensely. Abir, the main protagonist, felt like a girl after my own heart. this is mostly because I lot of my past young adult-teen self in her: an 180year-old girl studying science, dealing with titration and derivatives, listening to songs in bus while traveling to college, juggling between hormones-fuelled crushes and sensibility-led ambitions, and trying to smash patriarchy and misogyny.
I like that Andaleeb Wajid didn't make Abir's boy problems a central plot point. But yet, she did a meta connection, by putting in a reference to enemies-to-lovers genre of books, which fortunately/ unfortunately Abir was not aware of. It is only her friend Keerthi who tell her about it.
Also, I liked how the characters in the book become friends accidently and not deliberately, just like how it happens in real life for a lot of people.
While I enjoyed the book, the ending seemed a bit rushed. The resolution of the narrative is like a happily-ever-after and quite movie-like. For a moment, I thought, the ending was an episode of Abir's dreams. It was a bit hard to take in, mostly because a major part pf the plot was too close to what most 18 years-old girls in conservative families go through. But, apart from the rushed ending, the book is worth reading.
Thanks to Netgalley and Independent Publishers Group and Duckbill for sending a copy of the book for review.
August 26, 2024
This book was such a gun read. I liked it so much. I liked her confidence and the respect she has for herself and knowing what she wants. I liked it so much.
I got an e-arc of this book on NetGalley. All thoughts and opinions are my own.
I got an e-arc of this book on NetGalley. All thoughts and opinions are my own.
November 10, 2024
This is a very sweet and inspiring story of a plucky young girl from a conservative Muslim family who isn't will to accept status quo. It isn't all preachy and hard-hitting, but yet tells an inspiring story in a fun, light-hearted, and enjoyable fashion.
December 27, 2024
Another breezy, bouncy and beautiful story by Andaleeb! I was rooting for Abir till the very end. The author has deftly woven feminism, self discovery, sass, the warmth of familial bonds and cultural backdrop into the rom com. Delightful!
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