Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

by Brian Halligan, Dharmesh Shah

Attract, engage, and delight customers online"Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. "Inbound Marketing" recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a complete guide to attracting, engaging, and delighting customers online.

Genres: Business, Social Media, Nonfiction, Entrepreneurship, Internet, Buisness, Audiobook

224 pages, Paperback

First published January 1, 2009

Reviews

[Janette Fuller · Rating 4 out of 5]

Here is a list of things that I learned from Inbound Marketing;

You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.

Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important to track the number of other web sites linking to your site. Each time a new web site links to yours, it is a vote for your site being "remarkable". It is also important to track your Delcious bookmarks and the number of your pages being indexed by Google.

When it comes to SEO, the most important part of your blog article is the title. If you want articles to be read and spread, then you need to get really good at crafting catchy titles. Many copywriting experts recommend that you spend half your time writing the article and half your time writing a good title.

You should encourage blog readers to leave comments. Your request for comments at the bottom of every blog post should look something like this; "Please let me know your thoughts in the comments section below."

Use Google Reader to subscribe to blogs that are relevant to your business and interests. Leave thoughtful comments on these blogs on a regular basis. You want the author (and readers) of the blog to notice and appreciate your comments and then wander over to your blog for a look.
This book provides detailed information on how to get found using social media sites. The authors highly recommend the following sites; Facebook, LinkedIn, Twitter, Digg and StumbleUpon.

"Conversion" is the art and science of encouraging site visitors to further engage with your business. It is important to provide compelling call-to-action for visitors to further engage: subscribing to your e-mail newsletter, filling out a form to receive a free product, adding your blog to their RSS reader, entering a contest, etc.

This book provides very useful information about recruiting, evaluating and developing inbound marketing experts. The authors provide interview questions to determine if the candidate is a "Digital Citizen" or a "Digital Tourist."

The authors provide important information about hiring a Public Relations Agency. Do you really need a PR agency? How do you evaluate a PR agency? Once you get a PR agency, how do you measure their success?

You must have commitment, patience and learning to be a success at inbound marketing. The authors suggest that you go to your calendar and block out some time every day of the week for the next three months during which you will create content, optimize that content for search engines and social media, publish that content, market the content, and measure the results.

[Scott Dinsmore · Rating 5 out of 5]

Topics Covered:

Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing

Review:

How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might not know what you don’t know.

The space is endless and for many, overwhelming. Ever since I used what I learned in Internet Riches to launch Reading For Your Success almost four years ago I have barely kept up with all the tools that have hit the web. It’s easy to get frustrated. And generally frustration leads to demotivation, which is exactly where many of us are today (I know it’s where I’ve been). We have no idea how to use the unbelievable set of nearly-free tools available on the web. So we launch websites and write blog entries hoping they will get found. That’s just not good enough anymore. The good news is all that’s required is dedication and a fire in your belly to learn and grow–which happens to be all we’ve ever needed for success.

Armed with those two things, I highly recommend you dive into Inbound Marketing. It is the answer to your social networking and marketing prayers (or at least it seems to be for me). One of the 2010 goals I set for Reading For Your Success was to become competent and begin my journey towards mastery of web marketing and social media. Then out of nowhere this book fell into my lap. A long-time mentor recommended it to the members of his company’s board and before long I was deep into it. I could not put it down. For me, a how to book does not get any better than when it’s written in just that format–step by step explanations followed by instructions and a case study of it actually working in the field. Every chapter flows just like that. First teach, then provide an example from real life, then end with a numbered list of what you can do to put this stuff right to work. I bet you could even become an inbound consultant of your own after digesting what these guys have to teach.

Inbound Marketing is written in such a simple format. The chapters are short, there’s plenty of useful diagrams and you know exactly what to do at the end of each chapter. Sure, the authors might not win any literary awards for their work but it’s about time an author wrote directly on purpose without trying to be overly cute and eloquent and just get to the point: The world wants to understand how to get loyal visitors to their site, and this book is their teacher. The old way of outbound marketing (high-priced media ads, PR firms, direct mail and email marketing) is dead. The new way of inbound marketing (using online social networking and media tools to create and spread remarkable content and intrigue users to visit your site) is what is taking our concepts to prime time. Who knows, it might have even helped our president get the title he currently has. The tools are that powerful.

After reading it cover to cover and then going back through with a fine-toothed comb, I sketched out an action plan that is going to get my 2010 goal off to just the start I needed–for Reading For Your Success, for my investment fund and for myself.

Here’s what you’ll learn:

Give your brand a top Google ranking–find your place on the first page of search results
Become a celebrity in your extended network using LinkedIn, Facebook, Twitter and other social media
Start and promote your first blog
SEO and SEM–what they are and how to use them to multiply the eyeballs on your site
Methods for creating remarkable content
Test your web offering to get the highest conversion
Youtube as a means to drive traffic and get your audience raving about your content
Discover and leverage your most efficient online marketing channels
Analyze your current inbound marketing effectiveness and create a game plan for getting to the next level
Clear criteria for hiring the inbound marketers of tomorrow
Not only are these skills essential for having a chance in getting your website, blog or product seen in an evermore crowded and competitive marketplace online, but these skills are becoming table stakes for the job descriptions of the future. Whether you’re making your own as an entrepreneur or hope to bring something unique to the table at someone else’s business, you cannot ignore the social media tidal wave for much longer. It’s a new year. You likely have an idea you want to run with. And if you see the wave headed your way, I say you grab a board and paddle out. Inbound Marketing is the best way yet I’ve seen to ride that wave. Now go get found!

~Reading for Your Success

Other books you might enjoy:

Internet Riches
Positioning
Origin of Brands
The Four Hour Work Week

Other Resources:
Hub Spot: Inbound Marketing companion site
Website Grader: Gives a free detailed analysis of your site’s current inbound marketing effectiveness

[Taka · Rating 2 out of 5]

A straightforward introduction to social media--

The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.

The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar with the social media. Essentially, the authors tell you to:

1) Create REMARKABLE content
2) Use inbound marketing to get found on the internet
3) Keep readjusting and improving your site using available tools

And that's pretty much it. It sounds simple but very difficult to do, what with the exponential increase in people doing inbound marketing. The authors contend that outbound marketing - marketing based on telemarketing, mass emails, ads, and other traditional marketing tools - is pretty much useless because the age of inbound marketing has arrived. In fact, so the authors claim, we've gotten so good at filtering out outbound marketing messages such as mass/spam emails, that the most effective way of getting noticed today is using inbound marketing - marketing using social media.

Unfortunately, it is my humble opinion that the inbound marketing niche is being filled up quite fast and we are getting quite adept at filtering out many of the inbound marketing messages (e.g. Facebook fan pages and their messages). Who knows what the next stage of marketing will be in the near future.

But as for now, inbound marketing does seem to be the way to go, especially since it costs significantly less than outbound marketing. Knowing the tools of this marketing is crucial for anyone roaming the website and trying to cash in on whatever "remarkable" content you might have.

A good primer, but lacking in more advanced techniques IMHO

[Leonard Gaya · Rating 3 out of 5]

This is a short and pretty straightforward book on “inbound marketing” by the two founders of HubSpot. It explains, in simple terms, what small and not so small businesses should do to attract, convert, transform and delight users and customers online. In other words, it’s a web-marketing primer that covers content, blogging, SEO and SEM, social networking, on-site calls-to-action and landing-pages, lead nurturing, as well as hiring digital staff, picking a communication agency and starting a digital venture.

The book is very readable and packed with examples, use cases, pictures, hands-on advices. Of course, anyone can see Dharmesh Shah coming a mile off, when he advocates the use of HubSpot tools, but I guess it’s fair enough to walk the talk and use the book itself as an inbound marketing device for his own business.

[Sarah Parker · Rating 1 out of 5]

This was a really disappointing book. I was really excited to read it after I finished the Sales Acceleration Formula by Mark Roberge. It is also written by a founder at Hubspot and recommended this book for more information on inbound marketing, but the information is just super dated. I think even for it’s publication year a lot of the content would have just been common knowledge.

For example there is an entire chapter that just describes different social media channels and their significance, including ones that have died like Vine and StumleUpon.

I definitely agree with the overall concept of inbound marketing and creating remarkable content to draw leads in rather than using tradition marketing methods that annoy prospects. However, this book doesn’t really offer any new or insightful ideas/strategies that would be beneficial for businesses today.

You’d be better off finding some articles on Google to learn more about inbound marketing.

[Kenan Omerspahic · Rating 5 out of 5]

Great book.

Everyone who wants to start their own business, whether online or offline, should first learn the basics and get into the market, and it is these basics that can be best learned by reading Inbound marketing. Each chapter is full of helpful tips. 

I think that those who follow all the steps from the first to the last chapter, that success is guaranteed.

[James · Rating 4 out of 5]

If I indulge my biases, I’d have given this a 6/5

[Coleman · Rating 4 out of 5]

This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers.

Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the number of customers you could potentially net by following through on some of the suggestions in Inbound Marketing. Nurturing the lead -> prospect -> customer path appropriately is how random Google searchers turn into paying, satisfied customers. Most of us "know" that this is how it's done, but this remains a good reminder that these tactics are becoming necessary for success.

The only negative I would dredge out about this book is it's glossing-over of the absolute requirement of remarkable content and clear product vision. To be fair, this book doesn't purport to be the answer to your product's strategic goals, or a lesson in how to write content, but I think continuous mention of those requirements would help harness even more power from social networks and SEO.

[Raquel Richardson · Rating 2 out of 5]

I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.

[Rebecca · Rating 5 out of 5]

This is an incredible marketing book. All the new rules of marketing on the Internet. This is not the old Internet rules but the new way to get found and boost your presence in order to gain customers.

[Phil Costa · Rating 2 out of 5]

Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.

[Duc · Rating 5 out of 5]

A beginner's guide. Very easy to read with lots of tips and advices to start marketing using social tools. Good for re-read any time.

[Manh Chuong · Rating 5 out of 5]

Asiad 2023 - Doi tuyen Viet Nam| Luongson TV

Đội tuyển Việt Nam sẽ đối mặt mang một thách thức lớn trong bảng đấu tại ASIAD 2023 khi gặp Saudi Arabia và Iran, 2 đội tuyển mạnh của bóng đá châu Á. Đây là 1 bảng đấu tương đối đáng gờm và Đội tuyển Việt Nam cần phải chuẩn bị tốt để đối đầu có các đối thủ này. Để ứng phó mang những đội tuyển mạnh, Đội tuyển Việt Nam cần mang 1 chiến thuật cứng cáp và tận dụng tối đa thời cơ làm bàn. HLV vàng anh Tuấn và hàng ngũ tập huấn đã chuẩn bị chu đáo cho giải đấu này và sẽ đưa ra những phương án phù hợp để tối ưu hóa khả năng của đội. Lương Sơn TV

Đây là một bảng đấu tương đối đáng gờm cho Olympic Việt Nam, ko kể Olympic Mông Cổ, đội bóng này được xem là "dưới cơ". Đội tuyển Việt Nam đã gặp Mông Cổ trong vòng cái bảng J giải U23 châu Á 2024, và Mông Cổ đứng cuối bảng sở hữu chỉ 1 điểm sau 3 trận. U23 Campuchia cũng đã đánh bại U23 Mông Cổ, xếp thứ 2 trong bảng này.

Mông cổ
Đội tuyển Việt Nam

Bóng đá Mông Cổ không được Tìm hiểu cao, đứng ở vị trí thứ 181 trong bảng xếp hạng FIFA. Cho nên, thực lực của đội bóng này không được coi là đáng ngại như Saudi Arabia hay Iran - các đội tuyển mạnh của bóng đá châu Á. Với sự Tìm hiểu cao hơn và mục tiêu củng cố tinh thần, Đội tuyển Việt Nam cần giành thắng lợi trước Mông Cổ trong trận ra quân vào ngày 19/9. Điều này sẽ chuẩn bị tốt cho họ trước thử thách nặng ký với Saudi Arabia và Iran trong những cuộc đấu tiếp theo vào ngày 21 và 24/9.

Saudi Arabia
Olympic Saudi Arabia là đương kim vô địch U23 châu Á, và đã 2 lần đạt danh hiệu á quân cũng như 6 lần tham gia Vòng chung kết U23 châu Á. Bóng đá Saudi Arabia đang phát triển mạnh mẽ và sở hữu phổ thông ngôi sao hàng đầu toàn cầu trong giải quán quân đất nước của họ. Olympic Saudi Arabia sẽ là đối thủ lớn đáng gờm cho Đội tuyển Việt Nam ở Trung Quốc.

Xem thêm bài viết: Bóng đá nam tại Asiad 2023 - Danh sách VĐV Việt Nam

Đội tuyển Olympic Saudi Arabia sở hữu phổ quát cầu thủ đáng chú ý, trong ấy với các người chơi cùng siêu sao Cristiano Ronaldo ở câu lạc bộ Al Nassr. Tiền đạo Khalil Nasser, 22 tuổi, đã với vị trí trong đội hình 1 của CLB và ghi được 3 bàn trong mùa trước đấy. Tiền vệ Yahya Salem cũng đang chơi cộng Ronaldo. Hadi Jaber, trung phong 20 tuổi, đã chơi cho các CLB hàng đầu Saudi Arabia như Al Hilal và Al Shabab. Các cầu thủ trẻ Saudi Arabia đã có cơ hội thi đấu liên tiếp để chuẩn bị cho sân chơi châu Á và đã ghi dấu ấn tại giải đào tạo U23 châu Á ở Qatar và giải đấu Maurice Revello Tournament GS tại Pháp. Trước lúc tới Trung Quốc, U23 Saudi Arabia đã tiện lợi giành vé dẫn đầu bảng J để tham dự VCK U23 châu Á 2024.

Iran
Đội tuyển Việt Nam

Olympic Iran cũng là một đối thủ khó chơi cho Đội tuyển Việt Nam. Bóng đá Iran đã mang đa dạng thành công trong quá khứ và đội tuyển Olympic của họ cũng được Phân tích cao. Đội hình của Olympic Iran cũng rất mạnh, mang phổ biến cầu thủ có khoa học và kinh nghiệm. Đội tuyển Việt Nam cần phải đối phó có sự sắc bén và sự thông minh trong lối chơi của các cầu thủ Iran.

với khó khăn cho Đội tuyển Việt Nam?
bên cạnh đó, dù đối thủ mạnh mẽ nhưng Đội tuyển Việt Nam không nên khiếp sợ và mang thể tạo ra bất ngờ. Đội tuyển Olympic Việt Nam đã với những thành công ấn tượng trong thời gian cách đây không lâu, như giành HCV SEA Games 30 và lọt vào bán kết giải U23 châu Á 2020. Họ sở hữu đội hình tương đối ổn định, với sự góp mặt của nhiều cầu thủ trẻ tuấn kiệt như Nguyễn Hoàng Đức, Đỗ hùng dũng, Nguyễn quang đãng Hải, và Bùi Tiến Dũng.

Đội tuyển Việt Nam

Để ứng phó có các đối thủ mạnh, Đội tuyển Việt Nam cấp thiết một chiến thuật chắc chắn và tận dụng tối đa thời cơ làm bàn. HLV hoàng anh Tuấn và nhóm đào tạo đã chuẩn bị kỹ càng cho giải đấu này và sẽ đưa ra các phương án phù hợp để tối ưu hóa khả năng của đội.

Dù khó khăn mang thể tới trong khoảng việc đối đầu với Olympic Saudi Arabia và Olympic Iran, nhưng Đội tuyển Việt Nam vẫn có cơ hội để vượt qua vòng bảng và tiến xa trong giải đấu. Sự quyết tâm, sự chuẩn bị cẩn thận và ý thức thi đấu cao sẽ là yếu tố quan trọng giúp đội tuyển Đội tuyển Việt Nam đối mặt sở hữu thử thách này.
Xem thêm cùng LuongsonTV
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[Sahil · Rating 3 out of 5]

The biggest issue with this book is that, reading it in Q3 2019, it already feels a bit dated. While most of the basics especially on content marketing still remain true, this industry shifts so quickly that some parts feel old. For example, they talk about 'Vine' in the section on social media.

This book is good for Small Business Owners or people wihtout any experience in Digital Marketing who just want an introduction to the field. It is a very easy read and there are some good insights that the book provides.

However, for anyone with a good understanding of Digital Marketing already (especially a Digital Marketing professional), there isn't a look to learn. This book is not technical and does not go into too much detail and while that is good for an outsider, it isn't the best for someone looking for deep insights.

I would recommend this to people who want a good introductory book on this topic.

[Fahim Sachedina · Rating 3 out of 5]

As some of the other reviewers have stated, it's hard to review a foundational book that was written a while ago. Marketing is a really dynamic industry so a lot of modern organisations understand the value behind Inbound Marketing.

Nonetheless, I wanted to re-read this to cement my foundational understanding and pick up some golden nuggets of wisdom (which I definitely did!). If you know the core concepts then it can turn into a really quick read.

On the other side of the coin, if you're new to inbound marketing and are interested in learning more, then these are the go-to guys and this book is a great start for you. I was further ahead in my marketing journey otherwise I would have ranked this higher.

[Nikita Agarwal · Rating 2 out of 5]

Reading this in 2021- this is extremely outdated
Inbound marketing has become standard practice, a testament to the Inbound movement and this book

Every reference and tool listed here is outdated. There are explanations on how to set up a Facebook page for your business and why you should have a LinkedIn

I guess I shouldn't have picked up a book last updated in 2014 in 2021. I'm a huge fan of Dharmesh Shah and his blog so I wanted to read this

There is nothing of value this book can add if you have a basic understanding of the internet and have ever read a blog about Inbound

Brian and Dharmesh should update this for 2021 or come out with a new book!

[Galileo Valiente · Rating 4 out of 5]

If you are already an internet marketing pro then this book will most likely repeat what you might already know.

Useful if your business has zero or little presence on the web. A useful read if you want to learn about how to tell the world about your products and services on the internet. Don't expect it to cover everything about internet marketing because it merely touches on the basics.

Perhaps you are not directly involved with marketing but you just want to have some idea how your internet marketing people do their work then this could be a good use of your time, at least to be able to ask questions and start a conversation with your marketing people.

[Dmitry · Rating 1 out of 5]

(The English review is placed beneath Russian one)

Книга из серии «интернет для чайников». Даже трудно представить, кому она может пригодиться сегодня, т.к. описываемые вещи настолько очевидные, что возникает искреннее удивление, что книга имеет такой рейтинг, а также что её вообще кто-то читал. Плюс, и это возможно главное в этой книге, она определённо устарела.
Авторы сделали некий сборник FAQ, для каждого явления мира интернет начиная с блогов и заканчивая такими сайтами как YouTube и пр. По существу, все, о чём они пишут, можно найти на самих описываемых ими сайтах в разделе «Помощь». Поэтому-то и возникает ощущение - «ну и зачем нужно было писать такую книгу?» И самое главное: для кого? Это кстати очень хороший вопрос, так как если судить по содержанию книги, то целевой аудиторией являются люди, которые только сегодня открыли для себя существование интернета. И определённо, это пожилые люди, т.к. молодёжь всегда всё пробует, ломает, чинит или заменяет и снова пробует, чтобы сломать. Я думаю, это можно назвать психологией маленького ребёнка, которые ломает игрушки не потому, что он так любит ломать, а потому, что так он учится (как мы узнаем, что стеклянный стакан может разбиться, не разбив его в начале). То же самое справедливо и по отношению ко всем остальным вещам. И я думаю, что это свойство распространятся и на подростков. Поэтому им менее всего нужны пошаговые инструкции (при определённых обстоятельствах, разумеется, ибо дорогой и крайне сложный продукт нуждается в подобных инструкциях, но является ли таким социальная сеть Facebook, LinkedIn или YouTube?).
Итак, фактически вся книга будет посвящена FAQ по Facebook, LinkedIn, YouTube, блогам, RSS, рекламе в интернете (Google AdWords). И всё это - крайне поверхностно. Из-за чего, я бы сказал, одну информацию можно получить на вышеназванных сайтах, а другую, скажем реклама в интернете, из узко фокусированных книг только по теме SEO (хорошо написанных и освещающих наиболее полно данный вопрос).
И ещё. Читая главу про блоги, больше всего ощущаешь, как устарела книга. Ну кто из крупных (да и не только крупных) компаний ведёт ещё блог? Да никто! Фактически все используют только и исключительно только социальные сети типа Facebook + парочку подобных сайтов. Причём их эффективность строится сугубо на мнении заинтересованной стороны, а именно всех этих бесконечных SMM-менеджеров и пр., которые держатся за крайне хрупкое утверждение, что все эти сайты приносят компании ощутимую пользу (исключением является лишь собственные сайты компании и то, если компания ведёт страничку в социальной сети в качестве способа рекламировать новинки, акции, в качестве обратной связи и пр., а из этого уже следует, что подобной деятельностью может заниматься фактически любой сотрудник фирмы вплоть до сотрудников на ресепшен и секретарей).

A book from the series "Internet for Dummies". It is difficult to imagine who can use it today, because the things described are so obvious that there is a sincere surprise that the book has such a rating, as well as that someone has read it at all. Plus, and that may be the main thing in this book, it is definitely outdated.
The authors have made a collection of FAQs, for every phenomenon of the internet world from blogs to sites such as YouTube, etc. Essentially, everything they write about can be found on the sites they describe in the "Help" section. That's why it feels like "why did you have to write such a book?" And the most important thing: for whom? By the way, this is a very good question, because judging by the content of the book the target audience are people who have only today discovered the existence of the Internet. And definitely, these are elderly people, as young people always try everything, break, fix or replace it and try again to break it. I think this can be called the psychology of a young child who breaks toys not because he likes to break toys so much, but because it is how he learns (how we know that a glass can break if we don't break it). The same is true for all other things. And I think that this property will also apply to teenagers. That's why they less need step-by-step instructions (under certain circumstances, of course, because an expensive and extremely complex product needs such instructions, but is it a social media like Facebook, LinkedIn or YouTube?)
So, in fact, the entire book will be dedicated to Facebook, LinkedIn, YouTube, blogs, RSS, Internet advertising (Google AdWords). And all this is extremely superficial. That's why, I would say, one information can be obtained from the abovementioned sites, and the other one, say, from narrowly focused books only on the topic of SEO (well written and covering this issue most fully).
And another thing. When you read the chapter about blogs, you feel how outdated the book is. Well, who among the large (and not only large) companies keeps a blog? Yes, nobody! In fact, everyone uses only social networks like Facebook + a couple of similar sites. And their effectiveness is based solely on the opinion of the interested party, namely, all these endless SMM-managers, etc., who hold on to the extremely fragile statement that all these sites bring tangible benefits to the company (the only exception is the company's own sites and the fact that if the company maintains a page in the social network as a way to promote new products, discounts, and as a way of feedback, and it follows from this that such activities can be carried out by virtually any employee of the company, up to the staff at the reception desk and secretaries)

[Manolo Macchetta · Rating 3 out of 5]

I loved this book when it came out. It set a clear direction to my career and gave me a lot of insight.
Alas its suggestion did not age that well. The general idea of creating good content and being found is still there but all the tactics are not working that well.
It does not take away from the value of the author, but i cannot suggest it. If you need to get some "inbound marketing" book probably the ask, you answer by Sheridan is the right answer.

[FlowOP · Rating 4 out of 5]

Good book with some good insights in the new marketing age.

The authors own a marketing company so it gets in the way of the knowledge sharing but still bearable.

Overall a solid book for a intro in the new digital marketing age.

[Felipe · Rating 3 out of 5]

I will call it 101 Marketing online. Yes it has everything about online marketing and the beginnings. Right now it's a quite obsolete book but still has some good advises.
Visuals are good and examples are simple and explained in a beginner level.

[Jackie Appleby · Rating 3 out of 5]

This book is older so some of the things mentioned are outdated - like using Stumbledupon which is now Mix. That said, the principles are still good and I did learn some new marketing skills as a result.

[Cj Rey · Rating 3 out of 5]

It’s not this book’s fault that it was published in 2010 and I’m reading it eleven years later. I don’t know why I’m compelled to read these oldy moldy marketing books. But it is interesting to see how much has changed in 10 years..and what has not.

[Susan Kerr · Rating 5 out of 5]

Changed my life

The information in this book helped me get ahead of my competition quickly. One of the first items to update was my website. Implementation of the key strategies catapulted Our company to become one of the most successful in our state.

[Jessica · Rating 5 out of 5]

I'm not even halfway through this book and I am already blown away by the high-value content which is inside this book. I'm really enjoying the read and looking into ways I can implement the lessons for my business.
I highly recommend it.

[Cem Guvener · Rating 2 out of 5]

Tough to rate these kinds of books after 8 years from their publication date as things in these markets change almost around the clock.

[Palaash Tarapore · Rating 4 out of 5]

An essential introduction to Modern Warfare/Marketing.

[Arnab Padhi · Rating 3 out of 5]

good for beginners. Not at all recommended for any person with basic knowledge of inbound or internet marketing.

[EruDani · Rating 3 out of 5]

Interesante resumen de lo básico para arrancar la visibilidad de tu negocio online.

[Abdulrahman · Rating 3 out of 5]

Basic yet powerful I believe.