Never Say "No Comment"

by Ian Taylor, George Olds

An entertaining, enlightening and highly engaging guide to communicating your way through a controversial world. Set in the not-so-fictional future, watch and learn as 3 students meet the "Reporter From Hell" at the Institute for Serving the Public's Information Needs, affectionately known as 'SPIN College'. Learn to avoid the traps of negative messages and negative people by playing "The Spin Doctor's Game." Discover how you can answer ANY question - from your boss, your co-workers, the media, or even in a job interview - using the "One Minute Power Message" template. Picture yourself using the power of the common sense language of professional spokespersons to stop the PR-Speak or Bureaucrat-Speak, and MANAGE YOUR MESSAGE!

180 pages, Paperback

First published March 15, 2003