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198 pages, Mass Market Paperback
First published January 1, 2003
"...better to speak in buzzwords and cliches because there can be no argument with words that have no meaning at their core."
"PowerPoint, as Edward R. Tufte of Harvard says, 'allows speakers to pretend they are giving a real talk and audiences to pretend they are listening.' It is, he says, 'a prankish conspiracy against substance and thought,' and may even lead to a decline in cognitive abilities."
"The power of The Book of Common Prayer or the King James Bible lies not in its antiquity but in the conviction that the words convey. An atheist can still be moved, entertained, and enlightened by them. You can enjoy the feel of them in your mouth like a sacrament. As well as any, those works illustrate how public language should be an elevated language: it should manifest — and honor — the traditions of the culture."
"Plain writing need not be lifeless writing."
"…political practitioners are prone to believe their own bullshit."
If I deface a war memorial or rampage through St. Paul’s with a sledgehammer I will be locked up as a criminal or lunatic. I can expect the same treatment if I release some noxious weed or insect into the natural environment. It is right that the culture and environment should be so respected. Yet every day our leaders vandalize the language, which is the foundation, the frame, and joinery of the culture, if not its greatest glory, and there is no penalty and no way to impose one. We can only be indignant. And we should resist.
Wherever demagogues and bullies went, there also went obfuscation, pomposity, and doublespeak. . . . Civilized society depends on the exercise of common sense, which depends upon our saying what we mean clearly enough for everyone of reasonable intelligence to understand. The political point follows from the general one Ben Jonson made. ‘Language springs out of the most retired and inmost parts of us, and is the image of the parent of it, the mind. No glass renders a man’s form and likeness so true as his speech.’
Democracy depends upon plain language. It depends upon common understanding. We need to feel safe in the assumption that words mean what they are commonly understood to mean. Deliberate ambiguities, slides of meaning, and obscure, incomprehensible, or meaningless words poison the democratic process by leaving people less able to make informed or rational decisions. They erode trust.” (p. 120)
That is why we should not vote for any politician who says, for instance, there are no quick fixes more than three times a year. Punish her for banality and the contempt for us that it implies.” (p. 137)
Active language incites activity. It helps to establish trust between the governors and the governed and the managers and the managed. Honesty and good intentions and deceit and incompetence are more easily recognised.
I am committed to the future of Africa: why don't I just look in the general direction of Nairobi and wave? It would mean as much.
"You teach a child to read and he or her will be able to pass a literacy test"; or "More and more of our imports come from overseas"; or "I've been misunderestimated." Or, in reach for something grand, he might say the family is where "our wings take dream."
"We must all hear the universal call to like your neighbor just like you like to be liked yourself."