I'd Do It All Again

by Bob Murray, Lance Hardy (Ghostwriter), Ian Preece (Ghostwriter)

Sir Bob Murray is the former Chairman of Sunderland AFC and the visionary behind the Stadium, Academy and Beacon of Light, as well as playing a leading role in the development of Wembley Stadium and St George’s Park.

This is his story – from the terraced and dust-choked streets of 1950s Consett to building a kitchen and property empire, from boardroom battles at Roker Park to the creation of the magnificent Stadium of Light.

A story of a remarkable philanthropist and advocate for education, who left school with little to no prospects but against all odds succeeded in business and provided the platform to turn a faltering football club into one ready to challenge in a new and exciting football era.

A story so good that he’d do it all again!

398 pages, Paperback

Published October 18, 2023

About the author

Bob Murray is a psychologist, author, and cofounder of Fortinberry Murray, a global consultancy dedicated to building relationship-centered cultures in organizations. Drawing on neuroscience and behavioral science, he has helped shape leadership and strategy for Global 500 firms and professional institutions. With Alicia Fortinberry, he developed a practical system for strengthening human connection to enhance resilience and performance. Their acclaimed Uplift Program for depression, sponsored by the University of Florida, and best-selling books Creating Optimism and Raising an Optimistic Child have reached thousands. Bob also led President Obama’s US National Workstress Initiative.

Reviews

[Gareth Hedley · Rating 3 out of 5]

Book was a decent read. I think for many Sunderland fans, this covered the Heyday of the club. However I felt it might have lacked a story or two around the Reidy era. This will be the most interesting chapters for the reader.
All in all a worthwhile read for any Sunderland fan, and was well written. 3/5

[John Sandywell · Rating 2 out of 5]

Got bored with this pretty quickly. Did not grab my attention as other autobiographical books I've read.