Ethical Theft: How to Steal Business From Your Competition

by Don Farrell

In any business there is only so much revenue that can naturally reach you in your market, especially in a down economy. You must do all you can to bring business your way. Today, you are forced to become more creative, more innovative, and increasingly resourceful. More You need to succeed. If you do not, you have failed yourself, your family, your business, your dedicated staff … even your loyal customers. Face it … from here on out, you will see the honest value of liberating business from your competition before your competition acquires customers of yours. So here we Ethical Theft. In this book you will find over 50 detailed and true stories that will suggest to you that stealing from your competition is more than simply a defensive move to get business. Liberating unhappy best employees from the other guys makes for a win+ situation. Your new employee wins by bringing fresh ideas to your organization. Their co-workers win with an energetic and involved partner. You win with a happy and newly challenged employee. Your business wins from happy clients who see the difference over your competition. One recent review Don Farrell has a take on business ethics that may shock some, but in light of current economic times, it is a pragmatic and sensible approach. If you want to do your best for yourself, your staff and your bottom line, then you need to read this book.

244 pages, Paperback

Published January 1, 2009