Outside Innovation: How Your Customers Will Co-Design Your Company's Future

by Patricia B. Seybold

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading The 8 Roles Customers Play in Trend–Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way things are done." "How can we become the Google of banking?" "How can we be the eBay of software?" "I want to be the JetBlue of manufacturing." "How can we become the undisputed trend–setter in our industry–with a competitive bar no one can topple?" In Outside Innovation, bestselling author Seybold taps her close relationship with dozens of high–innovation companies to reveal the untold strategy behind the trendsetters and the next HUGE leap forward in customer strategy. Seybold shows that companies that are dominating their category and staying ahead of the pack are collaborating at every level of their business with their customers.

Genres: Business, Design

432 pages, Hardcover

First published January 1, 2006

Reviews

[Regis Lucci · Rating 5 out of 5]

resumo

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Innovación externa, de Patricia B. Seybold.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, innovación, desarrollo y cambio, internet y nuevas tecnologías.
En el siguiente enlace tienes el resumen del libro Innovación externa, Cómo darles la voz a los consumidores para el diseño de productos o servicios: Innovación externa

[Lori Grant · Rating 5 out of 5]

A must-read book on business models for knowledge workers who want to be in executive role and entrepreneurs.