The Multinational Mission: Balancing Local Demands and Global Vision

by C.K. Prahalad, Yves L. Doz

The Multinational Mission , based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms provides an explicit logic and a basis for top management to act.

Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach.

Genres: Business

304 pages, Paperback

First published October 26, 1987

About the author

was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan, USA.