Earn It: Unconventional Strategies for Brave Marketers

by Steve Pratt

Stand out from the crowd to find your unique audienceIn a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques—paying for ad space and trying to pop up on the “right” platforms—aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for.In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you’re ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.

272 pages, Paperback

Published October 1, 2024

Reviews

[Paige Moulton · Rating 5 out of 5]

Earn It by Steve Pratt is a bold and refreshing call to action for marketers who are tired of chasing attention through outdated tactics. In an era saturated with content and constant digital noise, Pratt argues that attention cannot simply be bought or hacked, it must be earned through commitment, creativity, and courage.

Drawing on his own entrepreneurial experience and insights from experts in media and innovation, Pratt challenges conventional marketing norms. He encourages readers to abandon formulaic approaches and instead find the intersection between genuine commitment and creative bravery. The result is marketing that resonates deeply, builds trust, and creates lasting value for audiences.

What makes Earn It particularly compelling is its balance of inspiration and practicality. While the strategies are unconventional, they are grounded in real-world application and thoughtful reflection. Pratt’s message is clear: meaningful growth comes not from shortcuts, but from doing the hard, creative work that differentiates your brand in a crowded marketplace.

Earn It is an essential read for marketers, entrepreneurs, and communication professionals ready to stand out by delivering authentic value rather than competing for fleeting attention.