The book start with a statement that "time is not money" because if we observe our lives, we all know the answer to what we value. All of us have 1440 minutes per day to use how we want and observe the outcome of our choices. In reality, what we need to do is to put some logic behind our choices and actions. It is important to appeal to our internal logic center, review finances, fulfillment level, and more. The in-depth understanding can support smart decisions with truly valuable outcomes for self and society.