The Nonfiction Book Marketing and Launch Plan - Workbook and Planning Guide: Build Your Audience and Sell More Books

by Stephanie Chandler

If you feel overwhelmed, confused, or disappointed by all that is involved in marketing your book, this comprehensive workbook and planning guide will bring you the clarity and confidence needed to reach your goals.

Many authors cross the publishing finish line and assume the hardest part is in the rearview mirror, only to discover that marketing books requires more effort than anticipated. The truth is book marketing is not easy. Though neither is raising children, advancing your career, or doing anything worthwhile.

The Nonfiction Book Marketing and Launch Plan will help you sort through the noise and identify the best strategies to successfully promote your book. Whether you plan to launch your book in the future, or it has been published for years, this unique guide delivers a complete approach to help you craft a thoughtful book marketing plan, grow a community of readers, and ultimately sell more books.

You will learn how

Overcome your reservations around book marketing and gain confidence to proceed effectively.Carve out a niche audience and build a community of lifelong fans.Establish thought leadership in your field.Utilize beta readers and launch teams to amplify the results of your next book launch.Identify content marketing strategies to attract and keep the attention of your readers.Act as your own publicist to get traditional and online media coverage.Get book reviews and inspire word-of-mouth marketing.Optimize sales on Amazon using proven methods that lead to big results.Use advanced book marketing techniques to keep your marketing wheels in motion.Break into speaking, work with corporate sponsors, leverage opportunities with corporations, nonprofits, and trade associations.This is not a workbook with dozens of blank pages. It reads like a book, yet it includes over fifty exercises you can complete to prepare your marketing plans. You can even download the exercises and checklists in digital format so you can reuse them for each book you launch in the future. There has never been such a thorough resource to help you create an effective book marketing plan that gets results.

If you're ready to sell more books, grow your audience, and establish thought leadership in your field, The Nonfiction Book Marketing and Launch Plan delivers the guidance you need to achieve your goals.

254 pages, Paperback

Published January 11, 2024

About the author

Stephanie Chandler is the author of several books including "The Nonfiction Book Marketing and Launch Plan" and "The Nonfiction Book Publishing Plan." Stephanie is also CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, an annual event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, Writer's Digest, The Writer, and Wired magazine.

See also Facebook.com/NonfictionAuthorsAssocia....

Reviews

[Yevgeniy Brikman · Rating 5 out of 5]

A good, comprehensive overview of the many ways to market a nonfiction book. I must admit I was initially put off by the book cover, stock photo images, and typography, which all look a bit amateurish. The intro is also a bit cheesy and generic. That said, the content after that is clearly presented and well-worth reading for any nonfiction author.

I've written three nonfiction books already, so I was familiar with much of the content of this book, but I still found a number of new insights and ideas:

- The trade-offs between book websites, author websites, and magazine-style websites.
- Creating communities around your book (on your website, or FB, or LinkedIn).
- Mastermind groups: a regular meeting with a small group of people with similar goals (e.g., other nonfiction authors or business owners) and discuss challenges and ideas.
- How to find Amazon reviewers and blogger reviewers.
- Book awards for nonfiction books.
- Tools for finding media contacts, media sheets, and how to craft a pitch.

The biggest drawback is that this is a book that covers all nonfiction books, which is a massive category. There are certainly many techniques that apply to all nonfiction books, but many of the techniques really only make sense for "popular nonfiction" (trade books) marketed at mass audiences, whereas I write technical nonfiction books (programming, DevOps) targeted at a very specific niche of coders.

[Jay Nesbit · Rating 5 out of 5]

As a new author looking to do a better job of marketing my books, I was thrilled to learn of this book. I have read it all the way through and made myself several pages of notes, with the reference pages. I am using my notes to slowly execute what I have learned. I am confident this will help me reach my goals for getting the word out about my nonfiction books.

[Lydia Reeder · Rating 5 out of 5]

This is an AMAZINGLY comprehensive workbook. My sister took the author's course and loved it! The topics are covered with flair, enthusiasm, and awesome how-tos. Wow!

[Alan Garner, author, “The 16% Solution” ’endorsed by “ Rich Dad, Poor Dad” author. How to safely double your passive income. GARNER · Rating 5 out of 5]

An excellent book that gave me jots of ideas for how to format and promote my book. The author obviously has been around the block a few times, and has a lot to teach you.

[Terena Scott · Rating 5 out of 5]

clear and informative

I especially like the action exercises and the checklist at the end. Very helpful! Thanks so much for sharing your knowledge Stephanie