Unfortunately, this is not going to be a positive review ;/ I have a lot of respect for the authors (even if I haven't met them in person), I love the fact that they've written a book about the position that is so close to my heart, but in the end - this is NOT a good book. I'll tell you why:
1. first of all, I have no clue who it is for - some clues indicate it's for SAs (as there's internal Amazon lingo used - e.g., SFDC), but there are also fragments that look like SA role's sales pitch for AWS customers. And on top of that - it sometimes looks like an internal justification for AWS top execs, why the role is not being made redundant by Gen AI ... LOL
2. the formula (with 2 "architects of the future") may have looked good on paper as an idea, but it doesn't work in practice - interludes feel artificial, don't add anything valuable, and are simply boring.
3. I'd expect that at least the "sales pitch" part will be done well, but instead of diving deep into what it means to be a trusted advisor in specific conditions (w/o skin in the game, with questionable differences in parties' priorities, etc.), the authors focus pretty solely on EQ. That doesn't look credible.
4. There's plenty of space "spent" on "defending" the role of an SA, but there's very little on its actual revolution - how it COULD evolve, how it SHOULD evolve. I think there's one paragraph on that (3 SAs with Russian-sounding names speculate about splitting into two categories), just one paragraph.
5. I'd expect a little bit more when it comes to the deep dive into what Gen AI revolution means for the engineering community in general - how it will impact the flow of work, interactions, decision-making, value of particular skills, causative power of an individual, etc. There's VERY little about that.
6. Do you expect inconvenient questions? Devil's advocate posture in the consideration? Nope, nothing like that is to be found here. And everything is polished to extremely bland mush - most likely by PR & Marketing.
OK, enough. This is a very bad book. The book for no one. The book that doesn't bring any interesting conclusions. Book that is super-far from being thought-provoking in any way. It has just one pro, I got it for free. But seriously, that is not an argument good enough to spend time reading it. It doesn't bring me any pleasure to criticize it, but I can't recommend it to anyone ;/