First business book I thoroughly enjoyed. Why? Because it’s honest, straightforward, actionable and backed with real-life experience. And it’s not unnecessarily long, it’s perfect. I might be biased since I shared many of Natatsha’s entrepreneurship values and opinions such as preferring bootstrap to investors, but this is a book that lays out the ins and outs of running a business, the good and the bad. If you have an amazing idea but no formal background in business/business education (you won’t need it to run a successful business) you’ll probably love this book.