A great, wonderful bit of writing, and the style, the voice, is perhaps something very, very new and possibly even imporant. Because reading this is like reading a book composed of many, many long text messages from a friend, or maybe the posts of a really great and just discovered social media feed, one that is still genuine and organic and makes you want to lick up every last word like it's some sort of especially delicious peanut butter, and you're wiping the jar clean with your fingers. But this collection of words is also imbued with the traditional, sink-in-an-armchair comfort of a good old-fashioned leather-bound book, and really, it's a travelogue, isn't it? (I mean, right?)
The general thing this book is generally about, the premise I guess, is the author, Craig Mod, walking through a desolate and forgotten (and like most of the countryside in Japan, and Taiwan, and Korea and many other places, depopulating) backwater of Japan known as the Kii peninsula, which is still at the same time wonderful and inspiring and full of many occasions for joy. As Mod walks (hundreds or maybe even thousands of kilometers, sometimes more than 40km a day!) he thinks and thinks and thinks some more, beyond merely this magical otherworldly Japan that sits right in front of his nose, but also about who he is and where he came from. Specifically, he was adopted (a lot of baggage there) and grew up amidst the poverty and neglect of a lower middle class American home (including, at some point, an actual trailer park).
But most of all (and I can't say I fully 100% bought into this as a reader, though as his steps piled up, I came to understand his investment) Mod keeps addressing his words to a childhood friend, who (no spoiler here) is clearly no longer around, having succumbed to some still-after-all-these-years-difficult-to-talk-about fate (we can only infer it was bad). You do find out in the end what happened to the friend, Brian, but for the reader, it's a trauma viewed from a distance. And that distance is literally 9,000 miles and 20 years, and there on the Kii peninsula, Mod shows us his scars so we can mostly understand, though of course we never felt that exact pain. But in the beginning, I dunno, when he just starts talking to this Bryan. It was a little random, the insertion of this literary device. But it made sense in the end.
Other exceptional things about this book: One, the language, which is an incredible and positive language, full of awe and wonder and hyperbole and also absent cynicism, sarcasm, irony, a voice which I wouldn't necessarily think I'd like, though somehow he persuades me, because his language, it's so comfortable. So what does this voice remind me of? Why does it feel so familiar? The more I think about it, the more I think of it as a social-media-era voice, maybe like a cross between the way people write on LinkedIn and on Facebook, which is really about buiding up, sharing with friends, promoting the good, not starting fights, and in a really palsy, casual kind of way. It's totally different from the Twitter voice btw, which is about tearing everything to shreds. So Mod writes in this kind of very innovative, technologically informed voice. And because he's writing to his 14-year-old best friend, there's a lot fo
Next thing, there's Mod himself, his bootstrapping success story as a North American kid who moved to Japan, became a writer, really figured it out, wrote stories for big influential publications, Wired, the Atlantic, and the New York Times. For Wired, he wrote about cutting himself off from the internet for weeks at a time on his long, long walks and the difference between "short loop" attention (omg did you just see that post? wait, what did this woman just do on TikTok?) and "long loop" attention (family, friends, consistently meaningful relationships. For the New York Times, in 2023 he wrote about a town called Morioka, which based on his Craig Mod style encounter, which sought unspoiled kindness, simplicity, abundance, the world's most famous newspaper ranked it as the second best place to visit for that year, behind London. Little Morioka, suddenly a star.
Beyond championing rural Japan––and I think this is the more salient thing about him––Mod also cracked the code on how to be a writer in the age of social media. (Which is not to say he is any sort of influencer. As far as I can tell, he only uses Instagram, where he has 40,000 followers, which is low- or mid-tier as influencers go.) How Mod built his following was by (of all things!) a newsletter, and this loyal audience, this legion of supporters, they're the ones who place advance orders for his personal passion projects. Limited edition books of photos. Or of text and photos. Mod's first book on long walks in Japan, Kissa by Kissa (it's about small town Japanese diners called kissaten that often serve pizza toast) was published in 2022 through the Special Projects section of his website and crowdfunded, more or less in advance, by his readers.
For Mod, this all started with him writing an article for Wired about how to become successful in self-publishing. And having done his research, he took his own advice, figured it out, and is now living a sort of dream, wandering with a camera, living with his own thoughts, writing the books he wants to write.
I've been a subscriber to Mod's newsletter, the free one (the freemium one?) for five years now. And the sort of novel thing of my reading experience (I read his entire book on my iphone, about 60% of it while riding the subways of Tokyo) was that as I flipped between my Kindle app and various social media and messaging accounts while reading, at one point his newsletter, Roden, landed in my inbox. So I started reading it, and it was talking about the book tour, the humidity of the Tokyo summer, and some of the other things he likes to talk about. What struck me was how this email newsletter was fully contiguous, seamlessly flowing into and out of, this electronic book I was reading at the same time.
Things Become Other Things has also of course been published on paper (it's currently out in hardback) by a famous New York publishing house with real publicity budgets and editors and all the professional things that come with money and established media enterprises. But there I was somewhere underneath Tokyo, swiping between this book I paid 15 dollars for and this email Craig Mod had just sent to me. I suddenly felt like one of those middle-aged Japanese men, otaku, who religiously consume all the merch produced by the teenage girl idols they weirdly devote their attention to. It was kinda like that, but in a literary way. I'm still trying to figure out what to make of it.