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The Personal Branding Playbook: Turn Your Personality Into Your Competitive Advantage
Take control of your personal brand and become a person of influence today.
Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.
Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.
The Personal Branding Playbook draws on Amelia's real life experience to show how you
Craft your story. Design your personal brand strategy. Share your story with the world online. Build a community of loyal fans, not followers. Drive inbound leads, opportunities and introductions. Position you as the option, not just an option in your market.
Engaging, practical and refreshingly honest, The Personal Branding Turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.
Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.
Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.
The Personal Branding Playbook draws on Amelia's real life experience to show how you
Craft your story. Design your personal brand strategy. Share your story with the world online. Build a community of loyal fans, not followers. Drive inbound leads, opportunities and introductions. Position you as the option, not just an option in your market.
Engaging, practical and refreshingly honest, The Personal Branding Turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.
- GenresBusinessNonfiction
240 pages, Paperback
Published December 4, 2024
22 people are currently reading
70 people want to read
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Displaying 1 - 5 of 5 reviews
February 8, 2025
A very inspiring read. Pretty obvious information, but Amelia doesn't pretend to know everything - instead, she makes the (true) point that all this information is freely available, but most people can't be bothered to put it all together, let alone do what needs to be done in order to improve your personal branding. I'll definitely be using this to shape my own strategy!
January 25, 2025
Well worth reading if you are in any way motivated to be more successful and confident. Very direct with a formula to follow and highly entertaining and relatable. Everything you want in a self help book.
April 1, 2025
Very good for professionals who are looking to get into personal branding to sell more. Amelia is very throughout and has a very approachable style of explaining what needs to be done. It was a great read. Category: FOUNDERS WHO WANT TO GET INBOUND SALES THROUGH CONTENT
January 3, 2025
Perfect book with actionable advice if you’re looking to put yourself out there to attract new opportunities.
June 18, 2025
It was like reading a good psychological thriller, I could’t put it down. Truly motivational read, many valuable insights.
Displaying 1 - 5 of 5 reviews