A fascinating look at the leading personalities driving the transition to electric vehicles and reinventing the auto industry.
The leading car manufacturing firms have all essentially pledged to transition from traditional carbon dioxide-emitting vehicles to battery-powered electric vehicles. Tesla has led the way to date, recently producing its three millionth car since its first sale in 2009. General Motors has committed to carbon neutrality in its global products and operations by 2040. Honda has committed to carbon neutrality as well as zero traffic collision fatalities by 2050. These are ambitious and noble goals, yet they will take a supreme transformation to achieve.
In The Electric Vehicle Revolution, Kenneth K. Boyer highlights the promise, perils, and personalities of the world’s automobile makers as they re-engineer a post-carbon present and future. Driving the narrative is the key to it the green transformation of the global auto parts supply chain. The book includes never-before-reported stories of the leaders, designers, engineers, and inventors leading the charge to decarbonize the transportation sector from packaging to tires and more.
Boyerexamines the prospects and plans for this disruptive change, starting with stories of several automotive Tesla CEO Elon Musk, Vietnam billionaire Vuong Vin, the Prince of Motor City Jim DeLuca, and GM CEO Mary Barra. Each protagonist has a vision for transforming the world of transportation into a greener, more carbon-friendly industry while also earning profits in our predominantly capitalist world. Readers will learn how their breakthroughs and struggles illuminate the future while facing the Will an auto revolution lead the world to a more sustainable economic future, or will it be too late?
Dr. Ken Boyer is a professor of operations management at The Ohio State University. He came to Ohio State's Fisher College of Business in 2008 from Michigan State University, where he was a professor in the Department of Marketing and Supply Chain Management. From 2006-11, he was the co-editor in chief of theJournal of Operations Management, one of the five highest-ranking management journals in the field and the premiere scholarly journal for operations and supply chain management. He has memberships in the Academy of Management, Production and Operations Management Society and the Decision Sciences Institute.
Dr. Boyer’s professional activities include serving in several leadership positions within DSI and the Academy of Management. He has published more than 50 journal articles on health-care operations, e-commerce and technology management. His work has been cited more 12,000 times.
Dr. Boyer has given invited presentations in nine different countries and been quoted in several prominent periodicals, including the New York Times, Business 2.0, the Chicago Tribune and USA Today.
In many developed and developing countries it is a common sight to spot EV two-wheelers and cars. However, they are yet to reach the peak of the innovation and credibility. Surely, EV is the new market cum future of our transportation.
I read this book like watching a documentary. At many junctures, familiar company names and visionaries struck chord with me and at times stats and references hit me hard. This is quite a good book for EV market enthusiasts. The author has covered major car makers and five great visionaries from the field. What I like most about the book is proper introduction of companies and their founders, along with short stories that keep running in the book to support its narrative.
Believe it or not, the electric vehicle revolution has already begun. Surely, after knowing the sales and success records of Tesla and Elon Musk…collectively referred as Musla. The author has brilliantly covered the life and business venture stories of five game changers: Elon Musk, Mary Barra, Pham Nat, Jim Deluca, and Rob Hanson. But I also figured out that only Tesla has taken that switch-to-green initiative to another level, other car giants like Honda, GM, Vinfast and a few more pledged to go in that direction with a specific time frame.
From gasoline to electric mode of transport, this book presents merits and demerits along with challenges and top-notch stories from the field. Upon the completion of the book I feel that now is the time to de-carbon our transport system and make it greener for now and upcoming generations. From a research point of view, this is quite a valuable resource for anyone working in the EV sector.