The Charisma Effect: How to Captivate an Audience and Deliver a Winning Message

by Desmond Guilfoyle

Bob Hawke did it, Winston Churchill did it to the limit, Maggie Tabberer does it, Michael Jordan does it and manages it with supreme elegance, Tiger Woods is now acquiring it, and it comes out of Oprah Winfrey's pores. Jana Wendt still does it, Ray Martin could do it if he expresses a tad more emotion, and Richard Branson does it on a good day///'It' is known as charisma and the effect can be profound. In The Charisma Effect , Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups. These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences. In easy-to-understand language (and drawing on the reader's own imagination and experiences), The Charisma Effect demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.

320 pages, Paperback

First published April 1, 2003

Reviews

[Margarit (Mark) Ralev · Rating 4 out of 5]

My guess is that you will give this book 4 stars if you are a brand professional.

3 stars if you are building your own brand.
5 stars if you read this book 15 years ago.

Not all the cases are interesting, but what I like is the colorful selection. There’s always something one can learn from a Landor associate 🙌