DK Essential Managers: Marketing Effectively

DK Essential Managers

by Moi Ali, Adele Hayward (Editor)

Learn all you need to know to improve your marketing skills, from researching and analyzing customers'' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Genres: Business

72 pages, Kindle Edition

First published January 1, 2001

About the author

I'm a communications professional who is determined to demystify the subject through easy-to-use, plain English how-to books that explain how anyone - well, almost! - can become an expert. It's not that difficult to write well, to make great presentations, to undertake first rate customer care. All you need are a few insider tips - and that's what I fill my books with.

I'm passionate about accessible writing, about great customer service, and enthusiastic presentations. I run my own communications consultancy and I'm also a non-executive director or various bodies such as the Ambulance Service in Scotland.

Spare time hobbies include anything crafty.

Reviews

[JJ Khodadadi · Rating 2 out of 5]

از این سری کتاب‌ها به دلیل خلاصه گویی چندان راضی نیستم. البته نکات خوبی گفته شده کتاب هم از نظر چاپ و صفحه بندی و گرافیک عالیه اما این سری مخصوصا این کتاب نکات قدیمی، خیلی خیلی کوتاه و بعضا بی‌استفاده در ایران زیاد داره.

[Lori Grant · Rating 5 out of 5]

A must-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.