Innovative Internal Communication: How creativity, curiosity and technology can create lasting impact

by Joanna Parsons

264 pages, Hardcover

Published August 27, 2024

Reviews

[lazybookconqueror · Rating 5 out of 5]

Innovative Internal Communication: How Creativity, Curiosity, and Technology Can Create Lasting Impact by Joanna Parsons is a practical guide for internal communications professionals looking to evolve beyond traditional methods. The book focuses on how creativity, an innovation mindset, and technology can revolutionize internal communication, boost employee engagement, and contribute to business success. What stands out is its blend of theory and actionable advice, using psychology and behavioral science to maximize impact, while also emphasizing the importance of maintaining a human touch alongside new technologies. It's a valuable resource for anyone in communications, especially those aiming to stay ahead of changing employee expectations and foster a culture of continuous improvement.

[Nisha · Rating 4 out of 5]

Some great insights and tips on how to innovate in internal comms. Very thorough and heavily cited leading to a number of great resources for additional reading. If you want to learn how to elevate your internal comms and stand out in a forever changing landscape, you want to read this book!

[Megan Mayo · Rating 5 out of 5]

Fabulous book for anyone looking to think differently about communicating within a business environment—and beyond! Joanna was a delightful presence throughout the book, and it made me feel like I knew her by the end.

[Karen Power · Rating 5 out of 5]

Excellent guide for anyone in the Internal communications world. Good case stories, solid theory and practical application tips