Innovative Internal Communication: How creativity, curiosity and technology can create lasting impact

by Joanna Parsons

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.

Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains how adopting an innovation mindset and placing employees at the forefront can revolutionize your internal communication, enhance employee engagement and ultimately contribute to the achievement of organizational goals.

Covering the different obstacles practitioners may face, this book provides practical ways to overcome every challenge in order to free up space for innovation and experimentation in your work. From maximizing impact through psychology and behavioural science, to how to best balance the technology that is available with the human touch, this book takes your communications beyond the basics of best practice and onto the next level of effective communication. In this hands-on book, learn how you can drive change in your organization and encourage a culture of continuous learning and improvement, ensuring that your internal communications can continue to adapt to meet evolving employee expectations.

264 pages, Hardcover

Published August 27, 2024

Reviews

[lazybookconqueror · Rating 5 out of 5]

Innovative Internal Communication: How Creativity, Curiosity, and Technology Can Create Lasting Impact by Joanna Parsons is a practical guide for internal communications professionals looking to evolve beyond traditional methods. The book focuses on how creativity, an innovation mindset, and technology can revolutionize internal communication, boost employee engagement, and contribute to business success. What stands out is its blend of theory and actionable advice, using psychology and behavioral science to maximize impact, while also emphasizing the importance of maintaining a human touch alongside new technologies. It's a valuable resource for anyone in communications, especially those aiming to stay ahead of changing employee expectations and foster a culture of continuous improvement.

[Nisha · Rating 4 out of 5]

Some great insights and tips on how to innovate in internal comms. Very thorough and heavily cited leading to a number of great resources for additional reading. If you want to learn how to elevate your internal comms and stand out in a forever changing landscape, you want to read this book!

[Megan Mayo · Rating 5 out of 5]

Fabulous book for anyone looking to think differently about communicating within a business environment—and beyond! Joanna was a delightful presence throughout the book, and it made me feel like I knew her by the end.

[Karen Power · Rating 5 out of 5]

Excellent guide for anyone in the Internal communications world. Good case stories, solid theory and practical application tips