Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

by Rita Gunther McGrath, Ian C. MacMillan

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

Genres: Business

281 pages, Kindle Edition

First published February 17, 2009

Reviews

[Marius Mocian · Rating 5 out of 5]

A business methodology to be used for any new project

Reading this book was revealing for me. It offers a proven methodology that helps you tackle new projects that can keep your company’s competitive advantage without wasting precious resources. This knowledge it’s also useful for new entrepreneurial endeavors.

[Sergio Nakasone · Rating 4 out of 5]

Great framework but very oriented to business savvy audience

Recommended to people who has solid knowledge on business tools and finance definitions and concepts. Some parts require basic accounting and research knowledge.