Influence: The Psychology of Persuasion

by eSpresso Summaries

20 page eSpresso Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

24 pages, Kindle Edition

First published April 16, 2013

Reviews

[Maria M · Rating 5 out of 5]

An understandable classic

This book is for you if you're in business for yourself or others OR a combination of both. Excellent for personal a d professional growth.