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Primal Branding: Building strong brands with people
Thirty years ago, a “brand” meant more than the superficial identification of hot iron on the skin of cattle. In that time, the concept of branding has evolved to encompass much more than just simple tagging. It has become a powerful representation of the reputation, quality and trust associated with a product, company or service. However, over time, competition in the market intensified, and brands needed to look for new ways to stand out and create deeper bonds with their consumers.
It was in this scenario that Primal Branding emerged, a revolutionary approach that goes beyond the traditional aspects of marketing. It recognizes the fundamental human need to belong, to identify with something greater than ourselves. Primal Branding understands that at the heart of every successful brand is a compelling narrative, filled with symbols and rituals that resonate with target audiences on a primal level.
It was in this scenario that Primal Branding emerged, a revolutionary approach that goes beyond the traditional aspects of marketing. It recognizes the fundamental human need to belong, to identify with something greater than ourselves. Primal Branding understands that at the heart of every successful brand is a compelling narrative, filled with symbols and rituals that resonate with target audiences on a primal level.
36 pages, Kindle Edition
Published December 20, 2023
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