Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising

by Shelly Sun

Looking for a low-risk, low-capital path to astounding growth?Experienced franchisor Shelly Sun shares practical advice and her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.In today’s economic environment, access to capital is limited, and that isn’t likely to change. Successful business owners have few options for dramatically expanding their brand. Grow Smart, Risk Less describes how you can use other people’s money and can leverage your success for fast, profitable growth. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years in system-wide sales. In Grow Smart, Risk Less she describes the process she went through—equal parts brutally grueling and enormously rewarding—to make it happen. She will educate you on every stage of the franchising process, preparing you to make savvy business decisions that are right for your company now. You will learn how to • Determine if you have a concept worthy of franchising and how to adjust your concept if you don’t• Assemble a professional team without wasting money• Adjust your business model along the way for optimum growth• Grow as a leader to assume the new challenges of leading a larger, more diverse organizationIf you’re ready for the next stage of business development, read Grow Smart, Risk Less and set yourself on the path to amazing growth.

318 pages, Kindle Edition

First published October 4, 2011

Reviews

[Jason Smylie · Rating 5 out of 5]

Best book in all of franchising.

[Donald · Rating 3 out of 5]

If you own a business and just started thinking about Franchising, this book is for you. If you have already started Franchising, this book is way too basic for you.

[Lily · Rating 5 out of 5]

The sheer amount of growth that Shelly has created for her company is astounding...it is almost like the entire BrightStar enterprise came out of thin air. Although after reading the book, it is clear it took a lot of work, focus and dedication to get where Shelly is today. Anyone serious about franchising or looking for a female CEO to look up to should check out Shelly's book. It is heavier on the finance side and is not for everyone for this reason.

[David Leonardo · Rating 4 out of 5]

As a franchising executive for the past decade, I found this book a great read and one that should not be limited for those starting their own brand but also for those that are part of larger brands and want to think more strategically about their business and how to grow it. Thanks for the pointers Shelly!

[Michelle Monroe Rowan · Rating 5 out of 5]

Great book for anyone involved in the franchise industry!

[Chris · Rating 3 out of 5]

Helpful to understand potential of franchising