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Soft Sell: The New Art of Selling

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Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales success!

Soft Sell gives you:
--An in-depth, self-analysis questionnaire to get you started
--Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations
--The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself
--Simple ways to get out of a sales slump
--17 principles for personal achievement

And Soft Sell explains:
--Sales objections--what they actually mean and how to overcome them
--Attitude--how to really increase your success
--Prospecting--how to discover the prospect's dominant buying motive
--The sales interview--get your prospect to tell you how to sell to him or her
--Service--building customer support and loyalty to increase repeat business

256 pages, Kindle Edition

First published December 1, 1993

8 people are currently reading
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Displaying 1 - 4 of 4 reviews
Profile Image for Craig.
Author 16 books41 followers
November 21, 2022
Why is it so hard to talk about yourself? Oh, that's right...it's awful. A good handbook for difficult work.
1 review2 followers
April 13, 2009
Good basic book for consultative selling.
Displaying 1 - 4 of 4 reviews

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