LinkedIn Makeover: Professional Secrets to a Powerful LinkedIn Profile

by Donna Serdula

Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.

201 pages, Kindle Edition

First published March 24, 2011

About the author

A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals.

The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses.

Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients, by designing success strategies that cross industries and change lives. Donna’s vision is all about possibility and the inherent power of connecting and consulting when developing personal and corporate brands. It is this foundation that inspired her to launch and establish Vision Board Media, the parent company of LinkedIn-Makeover.com, where she helps to infuse the global marketplace with diverse, brilliant people and products.

Donna is an in-demand speaker throughout the US and has been featured on prominent media outlets such as Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, and SiriusXM Radio’s Wharton Business Radio. She has presented keynote speeches and workshops for Comcast NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, GSK, and hundreds more.

Donna earned her stripes in corporate America with more than ten years in sales, marketing, and business operations. Today, she lives in New Jersey with her husband and four children. As a daughter and wife of former military, Donna believes in giving back and provides her digital products free to active duty and veterans.

Reviews

[Mohamed T. · Rating 3 out of 5]

Lots of good tips on how to improve your profile to show up in search results. However, I can't help but feel that a lot of it is common sense and that there are only a few important facts about LinkedIN that are not obvious that you can get from this book. If you want to save time, find a good short guide online and it is likely to cover these important facts and make the same recommendations. However, this is a good guide if you want to be thorough or if you really have no clue what to do with your profile on LinkedIN.

[David · Rating 3 out of 5]

I still have to apply some of the principles I learned through this book, but it was very helpful. It took about 2 hours to read. In the two hours, Serdula helps the reader maximize their profile completeness. My profile was already 100%; however, I still learned how to clean up some of my profile which was my intent. I would recommend checking this out.

[Thomas Caldwell · Rating 4 out of 5]

I critically important book for anyone and everyone using LinkedIn (and who doesn't?).

May want to to re-read if the author comes out with another edition.