Bestselling author and tech guru Lars Nielsen teams with Noreen Burlingame to provide an insightful and completely user-friendly "first book" on data science basics. Nielsen and Burlingame explain the role of data science in the mining of useful, actionable information from big data ... reveal the rudiments of managing, cleaning and modeling unstructured data ... lay out the subtle arts of data visualization and predictive analysis ... explore the Hadoop platform ... and much more.