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It All Starts with an Idea: How To Choose the Right Idea for Your Lead-Generating Book
In the entrepreneurial world, a book is more than just a collection of pages—it's a powerful tool for building authority, establishing credibility, and generating leads. But where do you begin? It All Starts with an Idea is your indispensable guide to selecting the perfect idea for your lead-generating book, ensuring that every word you write propels your business forward.
Author Carma Spence takes you on a journey through the foundational stages of book creation, beginning with a pivotal How writing the wrong book led to the development of a framework for uncovering the Right Idea. This book isn't just about finding an idea; it's about discovering the idea that aligns seamlessly with your business goals, target audience, and personal vision.
Inside, you'll
The importance of writing the right book: Learn from Carma's own journey and understand why the right idea matters for your business and brand.
Foundational strategies: Dive deep into defining your target audience, mapping customer transformation journey, and understanding your brand promise. These aren't just chapters; they're stepping stones to your success.
The MSV Framework: Discover the game-changing Mindstorm, Sift, and Validate process that will transform how you think about book ideas. It's not just about brainstorming; it's about ensuring your idea is gold.
Practical steps and tips: From controlled mindstorming to a thorough validation process, get actionable advice and tips that make each step doable and effective.
Navigating the Next Steps: Once you've landed on the right idea, find out what comes next. This chapter sets you up for the journey ahead, preparing you to take your idea from concept to powerful lead-generating book.
It All Starts with an Idea is more than a book; it's a mentor, guiding you through the often-overwhelming process of book creation with clarity and purpose. Whether you're an established entrepreneur or just starting out, this book is a vital resource for anyone ready to make their mark with a book that not only sells but also amplifies their business impact.
Step into the journey of authorship with confidence, knowing that your first step is the right one.
Author Carma Spence takes you on a journey through the foundational stages of book creation, beginning with a pivotal How writing the wrong book led to the development of a framework for uncovering the Right Idea. This book isn't just about finding an idea; it's about discovering the idea that aligns seamlessly with your business goals, target audience, and personal vision.
Inside, you'll
The importance of writing the right book: Learn from Carma's own journey and understand why the right idea matters for your business and brand.
Foundational strategies: Dive deep into defining your target audience, mapping customer transformation journey, and understanding your brand promise. These aren't just chapters; they're stepping stones to your success.
The MSV Framework: Discover the game-changing Mindstorm, Sift, and Validate process that will transform how you think about book ideas. It's not just about brainstorming; it's about ensuring your idea is gold.
Practical steps and tips: From controlled mindstorming to a thorough validation process, get actionable advice and tips that make each step doable and effective.
Navigating the Next Steps: Once you've landed on the right idea, find out what comes next. This chapter sets you up for the journey ahead, preparing you to take your idea from concept to powerful lead-generating book.
It All Starts with an Idea is more than a book; it's a mentor, guiding you through the often-overwhelming process of book creation with clarity and purpose. Whether you're an established entrepreneur or just starting out, this book is a vital resource for anyone ready to make their mark with a book that not only sells but also amplifies their business impact.
Step into the journey of authorship with confidence, knowing that your first step is the right one.
44 pages, Kindle Edition
Published January 16, 2024
2 people are currently reading
About the author
Carma Spence
20 books200 followersI have been a storyteller all my life. I showed an aptitude for writing at an early age. My first attempts were in fiction at the tender age of 4. And then in the 4th Grade, my teacher (bless her heart) pulled me aside one day after school and told me I should really consider a career in writing.
I took those words to heart and they have sustained me when the going got rough.
In college, while earning a Bachelor’s degree in Biology, I discovered science writing and went on to pursue a Master's degree in Journalism specializing in this area. I built a career in science and health marketing communications and public relations for more than 20 years, plying my craft to communicate complex topics to a lay audience.
Once I ventured out on my own, I started dabbling in book-length nonfiction. My first two books where cookbooks. I followed those with two books about online marketing. And, finally, my fifth book, now available for pre-sale wherever books are sold, is about public speaking.
But on the side, my fiction and poetry have always been where my heart is. My fiction work gravitates toward the fantastic. I like to write stories that involve space travel, supernatural beings or faerie creatures. Even those that don’t, often have a surreal or unusual bent. I wrote my first short fiction sometime before I turned a two-digit age. It was pretty bad, but you have to start somewhere.
I maintain an eclectic assortment of blogs for which I write educational content, review books, and host podcasts. You can find my blogs here:
Public Speaking: PublicSpeakingSuperPowers.com
Business and Mindset Topics: CarmaSpence.com
Science Fiction, Fantasy, and Horror Related Travel: The Genre Traveler
Cooking and Food: CarmasCookery.com
Fiction, Poetry, and Random Thoughts: CarmaSpenceWriter.com
History and Sociology of Science Fiction: YesterYearsFuture.com
In addition, I co-host a science fiction film review video podcast with my husband at C2SciFi.com.
I took those words to heart and they have sustained me when the going got rough.
In college, while earning a Bachelor’s degree in Biology, I discovered science writing and went on to pursue a Master's degree in Journalism specializing in this area. I built a career in science and health marketing communications and public relations for more than 20 years, plying my craft to communicate complex topics to a lay audience.
Once I ventured out on my own, I started dabbling in book-length nonfiction. My first two books where cookbooks. I followed those with two books about online marketing. And, finally, my fifth book, now available for pre-sale wherever books are sold, is about public speaking.
But on the side, my fiction and poetry have always been where my heart is. My fiction work gravitates toward the fantastic. I like to write stories that involve space travel, supernatural beings or faerie creatures. Even those that don’t, often have a surreal or unusual bent. I wrote my first short fiction sometime before I turned a two-digit age. It was pretty bad, but you have to start somewhere.
I maintain an eclectic assortment of blogs for which I write educational content, review books, and host podcasts. You can find my blogs here:
Public Speaking: PublicSpeakingSuperPowers.com
Business and Mindset Topics: CarmaSpence.com
Science Fiction, Fantasy, and Horror Related Travel: The Genre Traveler
Cooking and Food: CarmasCookery.com
Fiction, Poetry, and Random Thoughts: CarmaSpenceWriter.com
History and Sociology of Science Fiction: YesterYearsFuture.com
In addition, I co-host a science fiction film review video podcast with my husband at C2SciFi.com.
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