Complete Design Thinking Guide for Successful Professionals

by Daniel Ling

Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will:

Understand key characteristics of design thinking
Understand the 5 action phases of design thinking -
Empathize, Define, Ideate, Prototype and Test

Empathize- Understand your customers / users
Define- Define clear project / business objectives
Ideate- Explore ideas and solutions
Prototype- Build and visualise ideas
Test- Review and decide best idea

This book will help you:

Clarify and solve problems better
Understand your users
Communicate in visuals confidently
Innovate ideas and inspire others
Experiment quickly and at little cost

This book is useful for:

Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry
Business and startup owners interested in providing good products and services for their customers
Freelance designers and design students who want to make a difference in the marketplace
Design trainers interested in delivering design thinking workshops
Innovation, creativity and design enthusiasts
Design thinkers"

Genres: Design

Paperback

First published June 11, 2015

Reviews

[Juan Manuel Vera · Rating 5 out of 5]

Great book. Complete and useful

This is really a great book. Est yo read and enjoyable. All the concepts are well explained. The templates are practical and useful. The activities are very doodling to practice.
I do recommend this book for beginners and intermediates in design thinking.

[Dirk Aerts · Rating 3 out of 5]

Good introduction to Design Thinking. Clear overview for someone who is looking for a starting point to design thinking. However, if you are looking for something intermediate or more in depth, this book may dissapoint a bit.

[Luke Nhung · Rating 4 out of 5]

Very good book to learn Design thinking

[Jeff · Rating 1 out of 5]

I couldn't even get to the content as the formatting was horrific. Whoever converted for kindle effectively took scanned images of each page, making it impossible to read on a small device.

Sell it as print only if you aren't going to go through the effort to convert it correctly.