Be Awesome at Online Business, A handbook for succeeding on the web.
Be Awesome at Online Business is a digital book that shows you how to create and foster an audience, then drive sales for your products or services. There are no get-rich-quick schemes or shady conversion tactics involved—just proven advice about what it takes to build a sustainable and honest business.
Paul Jarvis has spent the last 15 years working with companies like Microsoft, Yahoo and MTV, plus entrepreneurs with massive digital empires, including Danielle LaPorte, Alexandra Franzen, Linda Sivertsen and Kris Carr. He's learned what works online (and what doesn't)—and is now sharing these no-bullshit lessons to help you succeed.
“I rarely say flashy stuff like this, but here goes: I have a million dollar online business. Why am I telling you this? Because I agree with every single word Paul Jarvis says about how to succeed on the web.”—Danielle LaPorte
Paul Jarvis is a veteran of the online tech world, and over the years has had such corporate clients as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O'Neal.
Today, he teaches online courses, runs several software businesses and hosts a handful of podcasts from his home on an island on the West Coast of Canada.
This should be a must for online business owners who are looking for the professional to help them. I wish all the clients I will work with would have read this book. Also it is very good read for web developers and designers. Not an ideal book, but contains a lot of good tips, great insights. Moreover it is easy and short read. Just grab it, read it - it will not hurt :)
This is the book that all designers and developers wish their clients would read.
Lots of practical advice for business owners on how to choose a great designer or developer for their project, how to have a successful project (hint: deliver your stuff on time and give constructive feedback).
Then it goes a step further and gives great advice on how to run the site long term (which few designers/developers do well). If you build it they will not come. You need to generate content, engage in social media, build an email list, and a bunch of other things that Paul gives you a great overview of to get you started.
I read this as part of my Get-Through-Readmill-The-End-Is-Nigh effort. It's a good read. A lot like the other ones in my readmill collection. Conversational, about how to talk to designers, and think about new business models.