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Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart
Praise from the 1st
"Principles of Authentic Business is what our world needs more than anything. Imagine a world where every business infused their practices and metrics of success with, 'how is this contributing to human connection, caring and deep service?' What we'd see is a world where every human being would be held by an infrastructure designed to support their thriving. No, no, not the smoke screen marketing rhetoric many of us are handed on a regular basis but actual, tangible and authentic thriving. George offers a practical, user-friendly and brilliant recipe for building an authentic business birthed from your higher self. He touches on all aspects of business-development, marketing, money, content and how to engage in a regular practice that keeps you connected to your authentic, higher self."
"This book is chock full of useful, insightful, honest advice. It’s delivered in an easy to understand style, with links to his videos that expand on the chapter material. You get more that what you paid for! A rarity in the world of online marketing. Clearly written and broken down so anyone can get the message of how to create a truly authentic and ethical business."
"George Kao generously shares the actual things he has done to grow his business in an authentic way, to help us do the same. His 10-Year Plan alone is well beyond worth the price of the book. As he mentions at the beginning, read the Table Of Contents and choose a topic that resonates with you and implement it. Then repeat. His teachings are so refreshingly different from so many other marketing programs. No hype. No scarcity mindset. Just honest methods to reach and serve the people you can serve with what you do. Get this book!"
"Principles of Authentic Business is what our world needs more than anything. Imagine a world where every business infused their practices and metrics of success with, 'how is this contributing to human connection, caring and deep service?' What we'd see is a world where every human being would be held by an infrastructure designed to support their thriving. No, no, not the smoke screen marketing rhetoric many of us are handed on a regular basis but actual, tangible and authentic thriving. George offers a practical, user-friendly and brilliant recipe for building an authentic business birthed from your higher self. He touches on all aspects of business-development, marketing, money, content and how to engage in a regular practice that keeps you connected to your authentic, higher self."
"This book is chock full of useful, insightful, honest advice. It’s delivered in an easy to understand style, with links to his videos that expand on the chapter material. You get more that what you paid for! A rarity in the world of online marketing. Clearly written and broken down so anyone can get the message of how to create a truly authentic and ethical business."
"George Kao generously shares the actual things he has done to grow his business in an authentic way, to help us do the same. His 10-Year Plan alone is well beyond worth the price of the book. As he mentions at the beginning, read the Table Of Contents and choose a topic that resonates with you and implement it. Then repeat. His teachings are so refreshingly different from so many other marketing programs. No hype. No scarcity mindset. Just honest methods to reach and serve the people you can serve with what you do. Get this book!"
- GenresBusiness
114 pages, Kindle Edition
Published January 17, 2024
22 people are currently reading
21 people want to read
About the author
George Kao
5 books38 followersSince 2009, George Kao has been a trusted conscious marketing advisor to thousands of coaches, counselors, consultants, speakers, and authors. His mission is to raise the marketing effectiveness of those who prioritize integrity, compassion, and generosity in their business. George's specialty is helping people grow their ideal audience through authentic online marketing, including social media, webinars, launches, and business productivity & simplicity. George has conducted thousands of 1-1 business coaching sessions with clients. He has taught hundreds of audiences through webinars, teleclasses, telesummits, and in-person workshops. For many wisdom-based solopreneurs around the world, George Kao is the go-to expert and advisor re: heart-based marketing, and how to create a business that is truly ethical and fulfilling. George helps clients stabilize their income, expand their visibility online, and structure their business so that they can experience freedom and joy in their work. You can access his comprehensive content for free through his website, www.GeorgeKao.com.
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Displaying 1 - 3 of 3 reviews
March 19, 2019
George Kao's Principles of Authentic Business guides entrepreneurs to create respectful and compassionate businesses that make a difference in the world. While conventional businesses use fear in subtle and not-so-subtle ways to manipulate potential clients into buying, "authentic" businesses aim to nourish relationships and help others generously. Caring for the well-being of one's audience, not profits, lays the foundation for success.
As a new solopreneur, I can relate to George's anecdotes, in which he shares his unsatisfying experiences in the conventional marketing world. We've all been there as consumers; we've signed up for a free pdf, webinar or course, believing it'll help us in some way. But ultimately, the resource doesn't offer much value and pushed us into a coercive sales funnel. Yet when business owners like myself forge into marketing, they learn and implement these scare tactics because they don't know any other way.
George exemplifies the reality that it's possible to flourish in business without being needy and sacrificing your conscience. Furthermore, when we approach our business with this abundance mindset, we truly contribute to the world's well-being. This radical mindset shift has allowed me to feel more joyful and fulfilled in every aspect of my business—and I'm sure my future audience will appreciate it.
Readers discover numerous practical tips about various aspects of a heart-centered business, including niching, pricing, content creation, marketing and even short-term and long-term business plans. George's down-to-earth writing gently advises entrepreneurs to simplify and focus on the bare essentials, resulting in durable businesses.
Overall, I enjoyed Principles of Authentic Business and highly recommend it to anyone wanting to joyfully create a business with a positive impact on the world.
As a new solopreneur, I can relate to George's anecdotes, in which he shares his unsatisfying experiences in the conventional marketing world. We've all been there as consumers; we've signed up for a free pdf, webinar or course, believing it'll help us in some way. But ultimately, the resource doesn't offer much value and pushed us into a coercive sales funnel. Yet when business owners like myself forge into marketing, they learn and implement these scare tactics because they don't know any other way.
George exemplifies the reality that it's possible to flourish in business without being needy and sacrificing your conscience. Furthermore, when we approach our business with this abundance mindset, we truly contribute to the world's well-being. This radical mindset shift has allowed me to feel more joyful and fulfilled in every aspect of my business—and I'm sure my future audience will appreciate it.
Readers discover numerous practical tips about various aspects of a heart-centered business, including niching, pricing, content creation, marketing and even short-term and long-term business plans. George's down-to-earth writing gently advises entrepreneurs to simplify and focus on the bare essentials, resulting in durable businesses.
Overall, I enjoyed Principles of Authentic Business and highly recommend it to anyone wanting to joyfully create a business with a positive impact on the world.
January 18, 2024
I am so grateful for this book and for George Kao's work in general. In a sea of unscrupulous business coaches that promise results that are too good to be true (and charge you 5-figure fees for the benefit of listening to their nonsense), George provides me with an honest pathway towards growing my tiny authentic business. One of my favourite insights from this book specifically is the distinction between founding our business on "passion" or "compassion." It's the old dilemma of offering our clients what they need (which happens to be our passion) or meeting them where they want (compassion - seeing things from their current point of view). Every business needs a bit of both, and where yours sits on the continuum will partially depend on how urgently you need to bring in income.
I recommend George's work to every heart-based solopreneur I know, and this book is a great place to get acquainted with him. It's a quick read and brings together some of his best content. I think a lot of it has been published elsewhere already, but it's really convenient to have it in a single volume and be able to go back to it whenever I need a boost of GK energy. Recommended.
I recommend George's work to every heart-based solopreneur I know, and this book is a great place to get acquainted with him. It's a quick read and brings together some of his best content. I think a lot of it has been published elsewhere already, but it's really convenient to have it in a single volume and be able to go back to it whenever I need a boost of GK energy. Recommended.
January 18, 2024
Reading this business book soothes my nervous system
Reading this business book soothes my nervous system, and helps me see clearly what steps I can take to keep exploring and connecting with my ideal clients.
I love that I don't need to be instantly impressive. I just need to share from where I am now and continually refine my work. It's a relief to know I can be gentle with myself in my authentic business journey and keep improving at my perfect pace. Thank you, George :)
Reading this business book soothes my nervous system, and helps me see clearly what steps I can take to keep exploring and connecting with my ideal clients.
I love that I don't need to be instantly impressive. I just need to share from where I am now and continually refine my work. It's a relief to know I can be gentle with myself in my authentic business journey and keep improving at my perfect pace. Thank you, George :)
Displaying 1 - 3 of 3 reviews