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Adapt: To thrive, not just survive

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About the book

How do you retain those customers or employees you worked so hard to acquire?
How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?
Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.
Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan. In Malaysia, Nur takes over as CEO of a large AC brand and improvises ways to faster recovery in a bid to regain the number one slot. In Ghana, Addae figures out the fundamentals of creating a brand that connects with customers. And in a time far from ours, Ron tries out radically new techniques of reaching customers efficiently. Every story ends with ten prompts that are designed to make you stop and think about the way you manage your own work and business.
Packed with sharp insights and clear solutions, this unusual book is a must-read for managers, entrepreneurs, students—indeed, anyone invested in their work or in preparing for the workplace.

About the Author

HARIT NAGPAL is the CEO of Tata Play, India’s largest content distribution platform. In a career spanning four decades, he has also worked with Lakmé, Marico, Pepsi, Shoppers Stop and Hutch/Vodafone.
He has co-authored a case study on the subject of disruption, which is now a part of the curriculum at London Business School.

196 pages, Kindle Edition

Published December 29, 2023

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About the author

Harit Nagpal

4 books1 follower

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Displaying 1 - 7 of 7 reviews
Profile Image for Santosh Ambekar.
13 reviews
July 14, 2024
Just wrapped up my 10th book of 2024, "Adapt" by Harit Nagpal, MD & CEO of Tata Play and it was a profound journey of insights and reflections! The book is a collection of 10 disruptive business stories with 100 questions, 10 each at the end of every chapter that can be simply answered with yes/no to gauge our own strengths!

Harit Nagpal, a seasoned business leader, beautifully encapsulates the essence of adaptation in a rapidly changing world. Here are a few key takeaways:

1. Embrace Change: Adaptation is not just about survival, but about thriving amidst uncertainty. It’s crucial to stay agile and open to new possibilities.

2. Resilience: Building resilience is fundamental. It’s about bouncing back from setbacks and using those experiences as stepping stones for growth.

3. Innovative Thinking: Innovation often comes from the willingness to question the status quo and explore uncharted territories.

4. Leadership: Effective leaders are those who can navigate their teams through turbulent times by fostering a culture of adaptability and continuous learning.

This book is a must-read for anyone looking to enhance their personal and professional growth. The unique writing style and storytelling is simple yet very impressive and thus this book stands perfect for readers for any age in their professional life! Highly recommend it to all leaders and aspiring leaders out there!
Profile Image for Anuprita.
41 reviews
February 26, 2025
Adapt : To thrive not just survive by Harit Nagpal.

The book is a collection of 10 business stories, set in different countries, each one exploring a new topic. Harit Nagpal explores the one thing that every business needs if they want to evolve – Adaptation.
Good for corporate beginners who want to explore basic concepts to start from. Every story has a takeaway and the questionnaire post the stories help you introspect. The style of writing is not preachy but simple and thought provoking. Good read!
Profile Image for Paras Deshpande.
29 reviews1 follower
January 14, 2024
Business lessons told through engaging stories based on a wealth of knowledge and experience. Each story has key takeaways and a chance for the reader to introspect about their own organisation. Told in a simple and effective manner without getting preachy or sermon-like.
Profile Image for Atul.
7 reviews1 follower
April 15, 2024
Enjoyed it a lot.
The style is very different & stories are very engaging - reminded me of Goldratt's The Goal.
My favorite stories were - Breze, Jupiter Moon and the one-point meeting.
Strongly recommended
Profile Image for Sambasivan.
1,087 reviews43 followers
January 10, 2024
Excellent set of basic principles one should keep in mind all the time.
Told in an interesting yet impactful manner.
Go for it.
Profile Image for Chetan Mathur.
18 reviews
January 19, 2024
Nice case studies with constructive questions which act as the learning points. This is good read for mid level managers and early stage CXO.
2 reviews
January 22, 2024
A great read for anyone who is hungry to learn in a simple manner from truthful and meaningful real life stories
Displaying 1 - 7 of 7 reviews

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