Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

by Peter L. Phillips

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

242 pages, Kindle Edition

First published July 1, 2012

Reviews

[Nick · Rating 5 out of 5]

A truly amazing and well written book for all designers. The title only describes a small part of all the high-quality content in this book. I will definitely reread it and keep in my library for continuous reference and inspiration. 5 well-earned stars