"You can measure someone's foot, but can you measure their values?" -- Kerm Carlson
The purpose of this book to help students and professional researchers in the social sciences improve the quality of their results, and reduce effort, by using simplified statistical people's values and beliefs.Design effective survey instruments to improve reliability and validity.Analyze statistical means to interpret the truth of the data, then report/present it clearly.Mitigate bias, error and ethical concerns.Understand the history & trends of this field.The 3rd edition is updated and expanded with a summary of the origins of values research and how research has evolved in the 21st century, including how to use AI to help write survey questions.
“This is an incredibly accessible text... a useful replacement for the quantitative chapters currently that are in the syllabus. What is most appealing is that it doesn't require work with a particular application (SPSS) to comprehend the material. Carlson approaches his readers as potential researchers whose paradigmatic leanings have yet to be determined. He offers undergrads enough information to be able to comprehend and better critically assess studies they will come across in their training.” --Deborah deHaan, university research instructor