Context This is book #2 of a nonfiction trilogy: How To Build Winning Teams Again And Again. Written by former CEO and executive coach, James Scouller, it’s the first series of handbooks to explain the psychology, action principles and roadmaps behind team success. Book #1 explains what you need to KNOW about teams and their psychology. Book #2 outlines what you need to DO to build teams that last. Book #3 explains HOW to apply book #2's models and tools in different scenarios. So the trilogy's sequence is Theory – Practical – Applied.
Book Two: Mastering The Action Model In this, the second book in the trilogy, James Scouller introduces a Seven-Principle (7P) action model. It nails the psychological issues explained in Book One by showing what to do to boost your team’s results. It’s concise, easy to read and brimming with examples, stories, models and tools.
Book Two: What You'll Learn Crafting motivating team goals. Growing yourself as a leader. Fostering group unity. Grasping what makes teammates “tick”. Delivering results and navigating setbacks.
Book Two's Payoffs: What You'll Gain From Reading It For team leaders – game-changing insights to boost your team’s results and make teamwork fulfilling. For CEOs – the chance to raise your top team’s game, setting the example for everyone else. For Chief People Officers – the opportunity to create a hard-to-copy edge over competitors: companywide skill in team building.
Next Step in the Trilogy: Book Three – The “How-To” Guide (for more context) Learn how to sequence Book Two’s action steps in three scenarios. (1) A new team. (2) A team that’s doing okay but could do better. (3) A team in trouble. Gain wisdom from the FAQs chapter.
Elevate your team, elevate your results Visit James Scouller’s Leadership Mastery Suite website for even more tools.
James Scouller is an executive coach, thought leader and author. His fascination with leadership has dominated his working life over the last 45 years. It’s been the golden thread connecting his four books. What sets his work apart? His focus on the previously ignored psychological challenges facing leaders and their teams.
His first book was The Three Levels of Leadership, a self-help manual for leaders. It offered readers groundbreaking models and tools for growing their presence, knowhow and skill. Launched into a crowded leadership book space with little promotional backing, it received five-star reviews around the world largely through word-of-mouth.
His new trilogy, How To Build Winning Teams Again And Again, came out in January 2024. James sees this as a companion series to “Three Levels”. It took him 15 years to research, test and write. Book one in the trilogy won the 2025 Independent Press Award(Business: General).
After living and working in different countries he led three international companies as CEO for 11 years before founding his executive coaching practice, The Scouller Partnership, in 2004. Today, when he’s not writing, he coaches leaders and their teams. He has two postgraduate coaching qualifications and trained in applied psychology for four years at the UK Institute of Psychosynthesis. He also holds a 4th Dan black belt in Aikido, a Japanese martial art.
Step Two - What you really need to do to build a team.
The first book in the How To Build Winning Teams Again and Again Trilogy looked at the psychological intricacies of team building. Book 2 moves into what we need to do with the knowledge gleaned from the previous book.
To help us with this, the author provides a practical, seven-principle (7P) action model to use and follow. The model is described, and then unpacked, principle by principle. In each principle we find not just the “technical detail”, but a wealth of handy tips to help lead and manage, as well as a resource section, with reference tools and more detailed how-to explanations.
What brings this all together is a retelling of the story of Apollo 13, showing how a team of teams “succeeded against extraordinary odds to pull off the greatest, most intricate, most difficult rescue of the 20th Century”. Throughout the retelling, the author points out the seven principles in action, discussing the crucial part each played.