Resume Branding 101: Strategies for Getting Noticed in 10 seconds or Less Second Edition

by Kim N Carswell

The job market has changed, and so has the way to present your talents and abilities during the hiring process. Traditional career advice is too old and generic to work today. Many job seekers are amazed at how long it takes to land satisfying employment. This is because they're only applying for opportunities they simply qualify for versus ones that feature them as a top candidate. This career guidebook will give you an advantage in the market by explaining how recruiters and HR managers think and outlining ways to call them into action. In Resume Branding 101: Strategies for Getting Noticed in 10 Seconds or Less, Second Edition, Kim N. Carswell provides clear direction to meet and beat the competition head-on with 5 personal branding strategies to build an "employer-friendly " resume. She also guides you through a series of reflection activities that help harness your brand and translate it into a marketable document both on and offline.

144 pages, Paperback

First published January 1, 2014

About the author

Kim N. Carswell is the Chief Executive Consultant of Persona Affairs, a comprehensive branding firm that offers Resume Branding, career mentoring, and brand identity services to job seekers and entrepreneurs. Kim helps her career clients boost their market value by incorporating personal branding techniques and social media marketing strategies to accelerate employment success.

Kim N. Carswell has a proven track record of over 26 years of experience in resume writing, operations, and training expertise. Furthermore, she has accumulated over 11 years of corporate and personal branding experience within higher education.

Carswell lends counsel to various institutions such as: American Society of Civil Engineers, Delta Airlines, Georgia Institute of Technology Human-Computer Interface Advisory Board, and Georgia State University Executive MBA Entrepreneurship Internship Program. Chamber of Commerce: Chamber Partners Board, Small Business Development and Women in Business Council.

Any of Kims presentations can be customized to meet the needs of your group. If you are interested in having Kim N. Carswell speak at your event, please send us an e-mail at: bookings@personaaffairs.com or visit www.personaaffairs.com for more information.
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