Retailing Management

by Michael Levy

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

Genres: Business, Textbooks, School, Management

704 pages, Kindle Edition

Published January 19, 2011

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

Reviews

[PurplyCookie · Rating 5 out of 5]

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Known for its strategic look at retailing and current coverage, this edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems.

The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.


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Book Details:

Title Retailing Management (McGraw Hill International Editions)
Author Michael Levy
Reviewed By Purplycookie

[Gayann Russell · Rating 5 out of 5]

Awesome

It was worth the money... A great help for my course!!! I recommend to any student who is looking for quality..

[Lani · Rating 1 out of 5]

Horrible textbook. typos, bad activities that ask questions that are not addressed in the reading or asks for outside sources to complete them, not creative.

[Patrick Pilz · Rating 5 out of 5]

a good college level school book on retail operations with very current examples post pandemic.

[Kelsey · Rating 1 out of 5]

meh merchandising aeshm 275

[Veronique Perrot]

I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/12754330

[Dinhduyen_tmyahoo.com]

good

[Natasya Wiah · Rating 3 out of 5]

I did really take a long time to finish this book but its worth because it help me to understand more about retailing and help me in my studies.

[Zulfadhli Zulfadhli]

For my assignment. I need this book. Thank you.