Embrace the journey of self-reliance with global communications strategist Maha Abouelenein as she shows you how to deploy your greatest asset—yourself—to achieve your dreams and beyond.
In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option—it's a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals.
In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance. Inspired by her father's teachings, Abouelenein encapsulates the essence of self-reliance through personal anecdotes, professional encounters, and a step-by-step playbook that delves into essential practices such as embracing a growth mindset, being a value creator, and reputation management in the digital age. Each chapter unfolds one of her seven transformative lessons that are not only practical but also deeply empowering.
This book isn't just about personal growth; it's about creating and seizing opportunities without waiting for permission from others. With the creator economy booming and more individuals turning to side hustles and self-employment, Abouelenein’s insights are timely and relevant. She demonstrates how self-reliance—rooted in self-confidence, self-worth, and the courage to believe in oneself—can transform challenges into stepping stones and aspirations into achievements.
Whether you're launching a business, pivoting in your career, or seeking personal fulfillment, 7 Rules of Self-Reliance provides a robust framework for navigating the demands of contemporary life while equipping you with the tools to thrive in today's AI-enhanced, tumultuous landscape.
Maha Abouelenein's “ Rules of Self-Reliance” presents a compelling blueprint for navigating professional and personal success through self-sufficiency, strategic patience, and continuous growth. The book emphasizes that the most valuable skill in today's world isn't technical expertise or industry knowledge but the ability to rely on oneself, create opportunities, and build lasting value. Drawing from her own experiences—whether guiding Google through a geopolitical crisis or helping Netflix tailor its strategy for Middle Eastern audiences—Abouelenein distills her journey into seven core principles that empower individuals to turn their challenges into strengths.
Her story begins with a lesson in humility and patience. Educated in the United States with a background in Fortune 500 companies, Abouelenein initially found herself in Egypt accepting a job as an office manager—a role far below her qualifications. However, guided by her father's wisdom, she realized that this position held hidden value. Instead of dismissing it, she used the opportunity to immerse herself in business operations, forge key relationships, and demonstrate her capabilities. Her strategic approach led to rapid career progression, culminating in high-stakes roles such as leading investor relations for a billion-dollar telecommunications deal. This experience illustrates her first rule: 'Stay low, keep moving'. Success, she argues, often begins with embracing modest roles and using them as stepping stones rather than waiting for the perfect opportunity.
A key theme throughout the book is the importance of creating value before seeking rewards. Abouelenein embodies this philosophy in her work with Gary Vaynerchuk, where she spent over a year analyzing his business and regional market dynamics—without any formal agreement. By providing unsolicited but high-impact contributions, she proved her worth and ultimately forged a strong, long-term partnership. This leads to two additional rules: 'Be a value creator' and 'Don't be a waiter'. True success, she asserts, comes from identifying unmet needs and proactively solving them rather than waiting for permission or an invitation.
This mindset is exemplified in her approach to marketing and business strategy. For instance, during the Super Bowl's Radio Row media frenzy, rather than following conventional interview formats, she meticulously studied content gaps and audience interests to generate viral, high-impact content. Her ability to anticipate and fill needs that others overlooked allowed her to create unparalleled value, a skill she believes anyone can cultivate through deep research and strategic investment in their expertise.
However, success isn't just about working hard—it's about adapting and evolving. Her fourth rule, 'Unlearn, relearn, and invest in yourself', underscores the necessity of continuous growth. The Arab Spring of 2011 put this principle to the test when, on her first day as Google's head of communications for the Middle East, political turmoil erupted. The company faced an unprecedented crisis when a Google employee was revealed as a key organizer of the protests. In this high-stakes moment, traditional crisis management tactics were insufficient. Instead, Google leaned into authentic engagement—supporting local journalists, launching Arabic-language tools, and ensuring their services remained accessible. This demonstrated how companies and individuals alike must constantly adapt to shifting landscapes. Rather than relying on past successes, one must always be willing to reassess, learn anew, and refine strategies to remain relevant.
Another crucial lesson from the book is the power of reputation. Abouelenein describes it as 'currency' that grows or diminishes with every action. Her fifth rule, 'Your reputation is your currency', reinforces the idea that credibility isn't built overnight but through consistent, thoughtful decisions. In her role at Google, she ensured that every move the company made in a volatile environment strengthened its trustworthiness. Reputation, she explains, is shaped not by grand gestures but by the sum of everyday choices and interactions. In the digital age, where every action leaves a footprint, protecting one's integrity is more critical than ever.
Beyond career strategies, Abouelenein delves into personal resilience. Her sixth rule, 'Be a long-term player', is deeply personal. She recounts how, while managing an international career, she also juggled caring for both parents—her mother battling multiple sclerosis and her father fighting ALS. Rather than treating this as a burden, she transformed it into a lesson in resource management, leadership, and creativity. By coordinating a rotating team of caregivers while maintaining her professional commitments, she honed logistical and problem-solving skills that later proved invaluable in high-pressure business environments. Her experiences illustrate that long-term success often requires short-term sacrifices and that setbacks can become strengths when approached with the right mindset.
Her final rule, 'Live with no regrets', encapsulates the book's overarching message: self-reliance isn't just about professional success but about living with purpose and intention. She argues that challenges, when viewed through the right lens, become catalysts for growth. Her approach to her father's illness—such as finding creative ways to let him experience the joys of Ramadan despite his condition—reinforces the idea that even difficult moments hold opportunities for meaningful impact. Rather than dwelling on obstacles, she urges readers to ask: 'What can I create from this?' Every struggle, she insists, can be transformed into a source of strength and differentiation.
As the world moves toward increasing automation and artificial intelligence, one might question whether self-reliance remains as crucial as Abouelenein suggests. However, she argues that the human ability to build trust, navigate cultural nuances, and forge genuine connections will only become more valuable. While algorithms can optimize processes, they cannot replace human insight and empathy. She illustrates this with Netflix's expansion into the Middle East, where success depended not on technology alone but on understanding cultural behaviors—such as how Ramadan transforms viewing habits. Businesses that fail to grasp these subtleties risk alienating audiences, proving that human-driven strategies remain irreplaceable.
Ultimately, “7 Rules of Self-Reliance” isn't just a guide to professional success; it's a philosophy for life. It teaches that by embracing small opportunities, proactively creating value, continuously evolving, protecting one's reputation, playing the long game, and transforming challenges into strengths, anyone can shape their own path. In an age where many wait for perfect conditions, Abouelenein's message is clear: the future belongs to those who take action, adapt, and create their own opportunities. Through these principles, individuals can cultivate a unique edge that not only sets them apart but also ensures long-term success in an unpredictable world.
The reason I’m taking time to write this review in an article format is because I had the pleasure of meeting the author of Rules of Self-Reliance at Target last week. Maha Abouelenein was nothing short of authentic, taking her time to answer all my questions thoughtfully and graciously. She is also a close friend of Halle Berry, who I admire greatly for her work spreading awareness on perimenopause and menopause—a true hero in that regard.
Inspired by this meeting, I spent a few hours finishing the book, taking notes using Apple voice memo app, and reflecting on the powerful insights it offers. This book is more than just advice; it’s a guide to building resilience, developing independence, and finding strength within yourself. Maha’s focus on adapting without losing sight of your values is both practical and inspiring. Her voice encourages us to live with purpose, pursue goals without relying on external validation, and to stay persistent, even when the journey gets challenging.
Rules of Self-Reliance is a fantastic read for anyone ready to take control of their growth, find confidence in their own journey, and lead with purpose. Without giving out too much because I really want everyone to read this so here are my short takeaways:
Stay Low & Keep Moving! 🌊 Forget the loud hustle culture—focus on doing great work and let your results do the talking. Your growth will happen quietly, but the impact will be loud. • Think Value, Not Just Hustle 💡 – Game-changers know it’s not about what you get, but what you give. Want to make a splash? Focus on what people really need and find ways to deliver on that consistently. • Long-Term Play 🕰️ – No shortcuts here! Success takes time, relationships, and resilience. Plant those seeds, and you’ll be amazed at the connections and doors that open over time. • Invest in Yourself Like a Pro 🧠 – Want to stand out? Be endlessly curious and keep growing. Build your skill set and let go of habits that no longer serve you. You are your own best investment! • Guard That Reputation Like Gold 🏆 – Think of your reputation as the currency of business. Authenticity, consistency, and authority will help you build trust that money can’t buy. • Live with No Regrets – Embrace life’s challenges as growth opportunities, learn from mistakes, and move forward with strength and wisdom. • Be a Value Creator – Shift from focusing on “what’s in it for you” to understanding and meeting the needs of others.
There are so many other nuggets of wisdom in Rules of Self-Reliance that you truly have to read to experience their depth and love. Thank you, Maha, for not only sharing your insights but for introducing me to other brilliant minds in this book. Yes, I follow them now. And yes, I cried when I read about the day you had to make a life-changing decision and how your stubbornness gifted your father another year. I’m deeply grateful that I made time for the fireside chat last week despite my busy schedule. Sometimes, experiences like these are worth every second, reminding us why we pursue personal growth and connection.
Million-dollar question. Ask it and most people are caught flat-footed. We do so much for others — for work, for family, for friends — that we forget we need to take some time and invest in ourselves, too.
Maha Abouelenein’s 7 𝘙𝘶𝘭𝘦𝘴 𝘰𝘧 𝘚𝘦𝘭𝘧‐𝘙𝘦𝘭𝘪𝘢𝘯𝘤𝘦 serves as an 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘧𝘢𝘤𝘦 reminder that personal resilience is more essential than ever. Drawing on decades of experience as a global communication strategist, Abouelenein blends memoir, practical strategy, and motivational insight to create a guidebook for anyone determined to take ownership of their future.
And we all need to do a little more of that.
There were four key themes that stood out to me, each of which draws out an imperative as you carve out a path to your future.
𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. Your most valuable asset is yourself, a recurring theme in the book. Cultivate skills, relationships, and habits that compound over time, positioning self‑investment not as indulgence but as necessity.
𝗚𝗲𝘁 𝘁𝗼𝘂𝗴𝗵. Remember Ferris Bueller's timeless truism: "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." Adaptability and mental toughness are non-negotiable imperatives. Stay low, move quickly, and navigate uncertainty with intention.
𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. Self‑reliance is inseparable from purpose. Leading oneself well becomes the foundation for leading others effectively.
𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲. I've always said that if you don't tell your story, someone else will. That holds true when it comes to your reputation, your brand. Personal branding still matters — craft a story that reflects your values, ambitions, and unique strengths.
Being self-reliant doesn't mean you shut yourself off from those around you; it means that you take control of your own growth. By mastering your mindset, investing in your capabilities, and moving with strategic clarity, you create a life that is resilient to external volatility. The 𝘀𝗲𝘃𝗲𝗻 𝗿𝘂𝗹𝗲𝘀 function as a blueprint for building that internal infrastructure.
One of the book’s defining lines struck a chord that I have always tried to emphasize with others: “Your reputation is built when no one is watching—and tested when everyone is.” That's a reflection of an old Jeff Bezos quote about your reputation being what people say about you when you leave the room. You want to set that narrative and not have it set for you.
A final thought: this book was good enough, impactful enough, that I'm ordering copies for some of my students. You're never too old to invest in yourself, but it's even more valuable when you invest in yourself while you're still young enough to see the dividends over a much longer time.
would've given 3 stars but it's getting 2 for the occasional bullshit + fake reviews/ego
While I appreciate the author's apparent aim – encouraging self-reliance, self pride etc – the narrative often came across as less "look what I achieved through hard work" and more "I simply kept my head down and poof! I landed this incredibly rare opportunity!" it felt disingenuous and, frankly, a bit grating.
Beyond the narrative issues, what soured my experience was the sheer volume of fake reviews. It's frankly embarrassing. The lengths to artificially inflate the book's ratings are just... wow
also the story at times felt repetitive as fuck
notes: - Maha is both the author and almost main character of this book - you need to leverage both your capabilities and others’ strengths to shape your future. - The most valuable skill you can develop right now isn’t technical expertise or market knowledge – it’s knowing how to rely on yourself. - True value emerges from a strategic approach that combines deep understanding with purposeful action. This balance between giving and receiving shapes sustainable success through Maha’s second and third rules: be a value creator and don’t be a waiter. - What can you bring to the table? This mindset shifts your focus from what you might gain to what you can contribute - value creation requires careful choices about where to invest your energy - You need to leverage both your capabilities and others’ strengths to shape your future. - By building knowledge, relationships, and trust, you create natural stepping stones to greater opportunities. - unlearn, relearn, and invest in yourself
was the below free labour or just pure strategy/using? keeping in mind the partnership flourished for years, opening new markets and creating opportunities for both parties.
Consider how Maha transformed Gary Vaynerchuk’s entry into the Middle East market. For fourteen months, she immersed herself in understanding every aspect of his business ecosystem. She studied team dynamics, tracked social media patterns, and mapped regional opportunities. Without any formal agreement, she orchestrated his first regional visit, securing speaking engagements, arranging meetings with tech leaders, and crafting a comprehensive market strategy.
The messaging was really good in this book, and completely agree with the philosophy.
While I understand the author's intent, and part of the messaging is to take pride/ownership in yourself and your achievements, it just seemed at times it was "I just kept my head down and I ended up [insert what is a 'once-in-a-lifetime' achievement for most people]!"
It would have been more intriguing if she had elected to use more historical or even semi-personal examples. It reads like someone who took Adderrall for the first time and decides -- "I'm going to write a book!" -- and instead of that person being your 97 IQ college roommate, it's an incredibly bright and accomplished female.
I really like the methods and insight to becoming more self-reliant, and will incorporate all of it in some way since I do think her knowledge around the topic, and success applying it is extremely helpful. Though, do wish it was a little less self-promoting, and more humility around her success. I think it gives more realistic expectations for these methods for all readers. Not everyone who follows these is going to achieve 1/10000th as much as Maha, since the "level" of success she was able to achieve were a product of family connections.
Does not discount the fact she was able to achieve even more, and doesn't take away from it at all, rather it sets unrealistic expectations for some people, as "success" is an incredibly relative term.
This book is a great starting point for anyone curious about the world of PR, marketing, and communications — especially if you’re thinking of launching your own venture or stepping into the media industry. Maha shares not just lessons, but lived experiences — the insider perspective of what it really means to work in this field, build a reputation, cultivate relationships, and give before you ask.
While I’m quite familiar with the communications space myself, I appreciated seeing how aligned her journey felt with my own experiences. There’s a sense of universal truth in her lessons — whether about resilience, career pivots, or the emotional toll of being a caregiver. Maha’s story blends a solid marketing career with moments of deep personal growth, offering both inspiration and insight.
It’s a reminder that success in PR (and life) isn’t just about what you do, but how you show up. A passionate, practical read.
As a young businessman in my mid-20s, early in my career, I found this book incredibly motivating and inspiring
I looked forward to reading this book every morning to start my day
Maha provides a deep dive into her fascinating yet challenging upbringing and her journey into the world of business
The Rules that she writes about are absolutely necessary for every business person to master in order to succeed in this modern age
It often felt like she was a personal life coach, guiding me through her experiences and teaching me her lessons that she learned along the way
This is definitely more than just a one-time read—it's a book that I’ll continue to reference throughout my career and I am extremely grateful to Maha for sharing her story to us!
true self-reliance means creating opportunities rather than waiting for them, and transforming challenges into strengths that set you apart.
Maha’s path from managing an office to shaping global strategies reveals seven essential principles that transform careers and lives. By staying low and moving steadily forward, you build foundations that support extraordinary growth. Strategic value creation opens doors that remain invisible to most. Constant learning combined with careful reputation management creates lasting trust and influence. Taking the long view while embracing your unique journey turns apparent setbacks into distinctive strengths.
These principles gain even more power in our technological age
This entire review has been hidden because of spoilers.
“7 Rules of Self-Reliance” isn’t here to sugarcoat anything. Maha gets right to the point with real steps on what it actually takes to build a life you control. She’s got stories that stick, like landing in Egypt with no network, barely knowing the language, and still figuring out how to get into the room with top officials.
This book’s all about pushing through, even when you’re not feeling it. “Stay Low, Keep Moving”—that one hit hard. It’s not about waiting around for things to work out. It’s about building up the grit to make it happen yourself. If you’re done with excuses and ready to take charge, this book’s the straight talk you didn’t know you needed. I felt inspired
7 rules of self-reliance was my first book of 2025, i discovered @mahagaber from my executive coach @razanelmir by listening to a podcast hosting her and just i couldn’t wait 24hrs to go to the bookstore and buy her book, even-though I live in Lebanon and we were in the middle of war, but finding her book was my healing pill. Reading this book you will learn and discover amazing tools for your daily life where you can practice self-reliance and evolve with it! The story telling style made the reading so flow less and enjoyable, the cheat sheets at the end of each chapter as well as the quotes were my best part! It is a must add to your TO-READ-LIST!
This entire review has been hidden because of spoilers.
this book is good...lots of good advice. but a few things on the flip side i have to mention:
1. ALS does not always start in the foot or leg as she mentioned. this should have been caught in editing.
2. the advice of working for free might work for some people who don't need the money, but most people can't work for free for a year and hope they land the client. Shame on Gary V for taking advantage and shame on her for not standing up for herself. Lost a lot of respect for Gary V.
3. keeping your head down and somehow having all these insane connections drop in your lap to land jobs and everything else she talks about is not normal.
The book by Maha Abouelenein, 7 Rules of Self- Reliance: How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future is a very inspiring book and gives me encouragement in all things needed for a blessed new year as well as for my writing. I needed this book when I was much younger! It's good that I have it now! I really like this particular passage from her book:
"Small Things Lead to Big Things Change doesn’t come in big waves. It comes from daily consistency and the regular chipping away at a goal. Journeys take time. You must have patience to travel through them and rack up experience, failures, and understanding. Daily habits become daily contributions."
As someone just starting my own business, witnessing Maha's triumphs over adversity has been profoundly motivating. Her ability to excel despite the obstacles she faced instills a sense of confidence and excitement about what my future holds in the next 10-15-20+ years. This book doesn't just tell you that success is possible—it shows you how to achieve it by exemplifying perseverance and dedication.
This book is a must-read for anyone looking to level up and just get sh*t done in the best way possible.
I was going to read this book, then I realized all the fake reviews created by the author.
I mean the sheer amount of them is just embarrassing. There are plenty of more effective and less deceitful ways to get actual people reviewing your work.
Lying and faking social proof is sad and screams desperation.
Nearly 80%+ of the 37 reviews are FAKE AF with dummy accounts created JUST to review this book.
Stop trying to lie to people, it ruins the platform and makes you look worse in the process.
Great book! I was engaged and inspired while reading and flew through it in a few days. 7 Rules of Self-Reliance is an excellent resource for personal and professional growth. Maha’s insights are both motivating and I’ll be referring to the lessons/summaries at the end of each chapter to help me implement. Her personal stories touched my heart and made me feel connected to the author. Would definitely recommend!
Maha's 7 Rules of Self-Reliance was an inspiring and incredibly empowering read. Maha’s advice is actionable and easy to follow. I loved how real and personal Maha’s stories are. This book truly speaks to anyone, whether you are an established executive or someone who is just starting to think about their career. I would recommend this book to anyone at any stage in life, really good insights packed in here!!
This book is for anyone navigating career changes, entrepreneurship, or personal growth as it addresses the balance between self-reliance and connection. Maha's book encourages readers to be proactive, adaptable, and reflective, with each rule offering a pathway to turning challenges into growth opportunities. She wove her personal and professional experiences into each chapter. I highly recommend it!
This book was an absolute pleasure to read. Maha comes across as transparent and authentic- invested with what feels like a real desire to see readers thrive. The cheat sheets and reflection exercises are terrific resources. It is a book for our times and whether you are an entrepreneur, a non profit leader, a consultant- reading this book is a worthwhile investment. I’ll be keeping it nearby on my bookshelf.
Read this local MN written book for a book club at work.
I loved the authors storytelling of the experiences and lessons she learned in her life and do see her 7 steps as helpful.
That being said, the some do the stories felt repetitive and came across as “look at how hard I’m hustling” with very little discussion on what she strategically said “no” to or how she prioritized other areas of her life.
This book was an empowering read for anyone seeking personal growth. Maha’s practical strategies for self-reliance are both inspiring and achievable. ‘7 Rules of Self-Reliance’ is a transformative guide for anyone looking to take charge of their personal and professional life. I've already shared with friends!
7 Rules of Self-Reliance isn't just a book, it's a guide for anyone who's trying to figure out what's next and it came at the perfect time in my life. The lessons and anecdotes Maha shares hit home and resonate deeply. She offers both comfort and motivation to embrace self-reliance, trust yourself and confidently make decisions that are best for you.
As a recent college graduate, I found Maha’s book extremely useful and insightful. She successfully transformed decades of knowledge into a digestible and captivating book that gave me the tools and confidence to develop my career. Her rules are relevant to any field and her personal stories are truly inspiring.
This book is an excellent read for anyone looking to improve their life, personally and professionally. Maha provides a perfect blend of practical business advice, self-reflection exercises, and actionable steps to achieve your goals with confidence and purpose. The book's unique approach to self-reliance is both refreshing and empowering.
This book is one of the best business books you will ever pick up. What I love most about this book is that it is filled with actionable advice that entrepreneurs or anyone looking to grow in their career can implement right away. Maha's story of overcoming obstacles, keeping a growth mindset and GOING FOR IT are truly inspirational. Don't wait—grab this book!
Amazing book that teaches you to bet on yourself and how self reliance is essential to your own success! You have to trust your instincts and your capabilities. You can't wait for opportunities to come to you, you have to go out and get them yourself! Highly recommend this book to anyone that wants to learn how to invest in themselves and succeed!
I am absolutely blown away!! I'm currently facing a huge challenge and this has given the tools to take steps forward because God has given me God-sized dreams that must be achieved! (Jasmine Star) It's in me already to make it happen - I have the secret sauce and to shut that bitch up in your head! (Shelley Zalis)
With the majority of the book read, and some parts already reread, I felt an urgency to advise: Buy the book!
Whether “business” is a passion or merely feeling like an obligation, this book reminds that business is a work in progress, whose longer term rewards make difficult times worth a new perspective. 7 Rules of Self Reliance, by Maha Abouelenein may link your best-you yet.
It’s insightful with Maha’s anecdotes on how she’s applied the rules to her own life, inspiring with the challenges and setbacks she’s overcome, and entertaining by allowing readers to immerse themselves in the chapters they just read by participating in the reflection exercises. A definite read for anyone looking to grow their business or just get practical life advice!
Maha's book is personal, inspiring and offers practical and valuable advice for anyone who wants to take control of their life and career. The content is relevant to all stages of life and teaches you the value of personal growth.