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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.
Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities.
After reading this book you'll learn how to master the Linkedin platform to develop business, including how to:
+ Create a sales-oriented profile and connections policy to attract more leads
+ Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
+ Set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website
+ Optimize your Linkedin presence as part of your social media optimization efforts.
and much more.
This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities.
After reading this book you'll learn how to master the Linkedin platform to develop business, including how to:
+ Create a sales-oriented profile and connections policy to attract more leads
+ Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
+ Set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website
+ Optimize your Linkedin presence as part of your social media optimization efforts.
and much more.
This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
- GenresBusiness
228 pages, Kindle Edition
First published July 18, 2011
8 people are currently reading
57 people want to read
About the author
Neal Schaffer
16 books76 followersNeal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.
President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).
Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.
He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.
Neal resides in Irvine, California but also frequently travels to Japan.
Engage with Neal:
[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer
President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).
Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.
He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.
Neal resides in Irvine, California but also frequently travels to Japan.
Engage with Neal:
[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer
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Displaying 1 - 2 of 2 reviews
January 14, 2014
This book is useful for better understanding LinkedIn's basic concepts as well as advanced features such as company pages and LinkedIn ads.
The book discusses building a virtual network online, becoming a thought leader in your field by participating in discussion forums, and writing a sales-oriented business profile that generates leads and builds a client base for your business.
The book discusses incorporating LinkedIn into your profiles on contact management sites such as Rapportive and Nimble.
Maximizing LinkedIn and Schaffer's companion book, Windmill Marketing, are among the best books about LinkedIn.
The book discusses building a virtual network online, becoming a thought leader in your field by participating in discussion forums, and writing a sales-oriented business profile that generates leads and builds a client base for your business.
The book discusses incorporating LinkedIn into your profiles on contact management sites such as Rapportive and Nimble.
Maximizing LinkedIn and Schaffer's companion book, Windmill Marketing, are among the best books about LinkedIn.
March 5, 2013
This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. The author includes over 15 case studies which demonstrate different ways people and companies have successfully used Linkedin to grow their business, perform customer service, and discover new talent. The author does a good job of explaining all the various linkedin features. If you haven't got linkedin yet, this book will help you.
Displaying 1 - 2 of 2 reviews