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Driving Marilyn: The Life and Times of Legendary Hollywood Agent Norman Brokaw

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Norman Brokaw was CEO and Chairman of the William Morris Agency from 1989 to 1997, but his legacy may lie in his ascent from mail room clerk to Marilyn Monroe’s personal driver to agent for some of Hollywood’s most iconic figures of the late 20th Marilyn Monroe, Kim Novak, Elvis (and Colonel Parker), Natalie Wood, Loretta Young, Clint Eastwood, Danny Thomas, Dick Van Dyke, Berry Gordy, Bill Cosby, Donna Summer, Brooke Shields plus many more. Under his guidance, the agency created a television department in the early 1950s, where he persuaded many skeptical Hollywood stars to make the move to the new medium. This book is a star-studded biography of Brokaw’s remarkable life and influence on Hollywood, of which legendary record producer David Geffen writes in his “Norman was the last of a dying breed, but his way of free thinking, loyalty and care for others has value. With his story we have one more chance to learn from a pioneer.”

212 pages, Paperback

Published October 29, 2024

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Joel Brokaw

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Displaying 1 - 11 of 11 reviews
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489 reviews10 followers
November 26, 2024
The Hollywood agent is one of the most widely “known” but completely unknown figures in the entertainment industry. Everyone has an agent, but the public has no idea who they are and only a vague idea of what they do. If pressed to provide the name of any agent, most movie fans couldn’t. Others might mention William Morris, the founder of the agency that bore his name, who died in 1935. Norman Brokaw, the CEO of the William Morris Agency for several years, was one of Hollywood’s most successful talent agents. However, most people do not know who he was (or mistakenly think he was related to the newscaster, Tom Brokaw). Nearly a decade after Norman’s death, his son, Joel Brokaw, has written “Driving Marilyn,” a book about Norman’s life and career. Despite some flaws, the book is an illuminating look at a little-understood aspect of the entertainment industry and one of its best practitioners.

“Driving Marilyn” was never intended as a comprehensive biography of Norman Brokaw. Late in his life, Norman decided to write a personal memoir and enlisted the help of his son Joel. Unfortunately, by that time, Norman increasingly had dementia, and his memory was unreliable. Although Joel recorded several interviews with his father, most of the material was useless because of Norman’s memory difficulties. Further, in Norman’s younger years, he was reluctant to provide many details about his famous clients, especially to pass on anything negative. So, after Norman died in 2016, Joel spent several years interviewing his father’s friends, clients, and family members. Joel’s detailed research and his own childhood memories form the basis of “Driving Marilyn.” The book is a hybrid: partly a biography of Norman Brokaw and partly a series of anecdotes about the celebrities he represented.

Norman Brokaw came from a showbiz family. His mother and uncle, Johnny Hyde, emigrated to the United States as children from what’s now Ukraine as part of a family acrobatic dance troupe. Later, Johnny turned to the business side of the entertainment industry, becoming an agent at William Morris. In 1943, when Norman was 15, Johnny got him a job in the William Morris mailroom. Later, Norman became a junior agent while still in his early 20s.

Norman got his big break in 1949 when he was named to start a new television department at the agency. Norman soon made several decisions that were instrumental in molding the TV industry into the form that flourished for decades. First, he realized that the future of television lay in the episodic series. He soon matched familiar character actors with behind-the-camera personnel used to cranking out B-movies on a tight production schedule. The results were popular series like “Racket Squad” and “My Little Margie.” He also put together some variety series like “The Colgate Comedy Hour” and “The Show of Shows” with Sid Caesar. Once these series became popular, Norman could convince a few A-listers like Loretta Young to headline their own shows. Norman’s popularity, client list, and industry prestige grew from there.

For me, the best parts of “Driving Marilyn” are Joel Brokaw’s business insights at scattered parts of the book. He shows what Norman did over the years to become so successful. Part of Norman’s success resulted from using simple common sense, like being caring and honest. But Joel also gives specific examples of when Norman went above and beyond, such as the time he flew cross-country to give his client, Donna Summer, a personalized gift when she was in a fragile emotional state.

While I would have preferred seeing the material about the business side of Norman’s life gathered in one part of “Driving Marilyn,” Joel employs a more scattershot approach. “Driving Marilyn” is a 200-page book comprising 28 chapters, including dozens of celebrity photographs. Many of these chapters are brief anecdote-filled discussions about some of Norman’s best-known clients, including Elvis Presley, Natalie Wood, Kim Novak, Danny Thomas, and Tony Orlando. Joel includes chapters about Mark Spitz and Gerald Ford, who represented groundbreaking forays by William Morris outside the traditional entertainment industry. (Norman became friendly with Gerald and Betty Ford and was a significant contributor to the Betty Ford Clinic.)

Besides the celebrity chapters, Joel includes biographical material about his father’s family life. Norman was married three times and had six children (Joel was the third child from the first marriage.) Joel is not a skilled biographer, and his inexperience shows here. The material is sketchy, especially regarding Norman’s last two marriages. After he went to college, Joel had little day-to-day contact with his father and his various stepmothers and step-sisters. Since Norman was reticent to talk about his family, even before his bout with dementia, Joel relies on interviews with multiple family members for much of this material. I think there was enough material there to yield a fascinating, in-depth examination of Norman Brokaw’s personal life, but Joel doesn’t dwell on the subject. Instead, he goes back to celebrity name- and story-dropping.

Some of the most fascinating material in “Driving Marilyn” is Joel’s own childhood experiences, which he relates. He was born in 1954 and remembered much of what he experienced in the 1960s when he had frequent opportunities to meet Norman’s celebrity clients and their acquaintances. Joel describes annual holiday parties, at one of which Aaron Spelling brought a live camel that enthralled the children at the event (the book includes a picture from that party, complete with camel). Joel also recalls seeing Elvis Presley’s Las Vegas show and sitting next to former heavyweight champion Sonny Liston. While researching the book, one of his more surreal experiences occurred when he interviewed 93-year-old Robert Wagner about Natalie Wood’s experiences with Norman. Joel remembered Wagner and Wood taking him as a youngster to the circus as Wagner recounted the couple’s frequent dinners with Norman and Joel’s mother.

The title of “Driving Marilyn” refers to Marilyn Monroe, as many readers can probably guess. Norman had an intriguing and historically significant relationship with Monroe. However, Joel only devotes one brief chapter to that part of Norman’s life. Monroe was one of Norman’s first celebrity clients, and he drove her to various dinners and business meetings. But she was not a major star at the time and soon left for another agency. Norman’s uncle, Johnny Hyde, had been Monroe’s mentor and lover before his death in 1950, although he was twice her age. Hyde arranged for Norman to take over Monroe’s representation after his death. As the book recounts, Norman introduced Monroe to baseball star Joe DiMaggio, whom she subsequently married.

One annoying problem with “Driving Marilyn” is Joel’s overly flowery language, which sometimes overwhelms the text. For example, he writes: “We all want logical explanations behind our patterns of behavior and resulting actions. Some of the answers can be so blaringly simple, staring us right in the face, while others are convoluted enigmas that will never be solved.” That passage is a convoluted way of saying nothing.

The life of Norman Brokaw would support a full-length biography, but that book has yet to be written if it ever will be. “Driving Marilyn” is a mediocre biography of the man, thanks to Joel Brokaw’s ornate language, haphazard organization, and, at times, worshipful regard for his father. However, few readers approach this type of book looking for a detailed biography of a somewhat obscure figure in the entertainment industry. Instead, they want details about the various luminaries Norman knew and represented. Joel provides enough of that on page after page to satisfy the curious. (One example I didn’t know: Mark Spitz once met with Steven Spielberg about a potential role in “Jaws.” Spitz didn’t get the minor part of a shark victim because Spielberg knew that killing an Olympic hero in the movie would be too big a distraction for audiences.) “Driving Marilyn” will satisfy most movie fans looking for colorful Hollywood stories and will give them at least some idea of the agent’s role in the production process. The book isn’t a blockbuster but a solid box-office performer.

NOTE: The publisher graciously provided me with a copy of this book through NetGalley. However, the decision to review the book and the contents of this review are entirely my own.
1,364 reviews92 followers
November 23, 2024
Unconvincing and unclear book meant as a son's tribute to a man who may have had significant influences on pop culture in the mid-t0-late 20th century, but it's so poorly written and assembled that it's difficult to draw that conclusion. Don't believe any of the non-objective 4- or 5-star reviews--this isn't any better than a CliffsNotes version of Norman Brokaw's life, and even that is giving it more credit than it deserves.

Did the guy rub shoulders with some major names? Absolutely. But there are so few stories in the book that it's more like a Wikipedia entry than a fleshed-out biography. The text only runs 150 pages (the rest is photos and lots of white space). Chapters are tiny.

You'd think a book entitled "Driving Marilyn" would have stories about Norman taxiing Marilyn Monroe and juicy stories about the starlet--nope. She's only in seven pages of text with only a quick mention of him ever driving her anywhere.

Instead the author pads this with historical information (at times inaccurate), his own two-bit opinions or guesses of what his father might have been thinking (worthless), too much time spent on Colonel Parker (Elvis's manager, who gets grossly overpraised instead of his fraudulent past dissected), and weird political asides or attempts to tie things into today.

Joel Brokaw admits throughout that: 1) his dad almost never talked about famous clients at home; 2) the rare times he did it was always positive, Norman refused to ever say anything negative or gossipy about anyone; 3) the author asks other people about Norman and they have vague generalizations praising the agent but very few specific stories; and 4) his father's memory started going bad many years before the man died so despite dad's attempt to start a memoir there were almost no recollections Norman could come up with.

This all leads to a very frustrating read. Using a few paragraphs to simply mention famous names like Natalie Wood or Gerald Ford don't legitimize this book, instead they make the reader wonder why the writer didn't take the time to do the difficult research and flesh-out long descriptions of relationships and career influence.

Even the agent's three marriages get glossed over in a confusing way, with no specifics given about when divorces occurred or couples wed. There are all sorts of half-siblings that have glib mentions. It's just an incomplete record of the agent's life both at work and at home.

Then there's Bill Cosby. Norman Brokaw worked side-by-side with Cosby for over fifty years on each of the comedian's famous projects, yet the best Joel can come up with for those of us that think the guy is a horrible hypocrite is, "Skeptical minds question how Norman could not have know (about the hundreds of sexual harassment allegations)." No answer is given and the issue not addressed.

There's just almost nothing to this book. It's more like a scrapbook of his late father, well intentioned as it may be, but it falls so far short of being a legitimate satisfying biography. "Driving Marilyn" will drive you crazy wanting to know why there isn't more to it.
Profile Image for Gayle (OutsmartYourShelf).
2,153 reviews42 followers
October 29, 2024
Biography of Norman Brokaw who worked his way up from mail room clerk to CEO & Chairman of the William Morris Agency. Along the way, Norman worked with a host of stars & famous people from Marilyn Monroe & Elvis to Donna Summer & Dick Van Dyke. Known as a man who would do his utmost for his clients, keep their confidences, & never say a bad word about anyone, Norman was a popular & well-respected man. His private life wasn't quite so settled though.

I'd never heard of Norman Brokaw before seeing this book for review but it turned out to be a really interesting read. One of the 'old school' members of Hollywood, Norman Brokaw was notoriously closed-lipped about his experiences & unfortunately many of them were not recorded before he began to show signs of developing dementia. Of those that appear in the book though, I will say that although the book is titled 'Driving Marilyn', Marilyn herself appears very briefly. I was almost disappointed. It's a very readable biography though written with humour by his son, & with a great deal of affection. 4.5 stars (rounded down)

My thanks to NetGalley & publishers, Globe Pequot/Lyons Press, for the opportunity to read an ARC.
11 reviews1 follower
November 14, 2024
I have read a lot of bios from lawyers, agents and casting agents in showbiz recently. This one is about Norman Brokaw who worked himself up from mailboy in the 40s to CEO of talent agency William Morris.
But let´s face it - we are less interested in the people behind the scenes than about their clients. And author Joel Brokaw started off with a big disadvantage: His father did not want to talk about his work when he was younger and in old age, when he was ready to contribute to his biography, he suffered from dementia.
So stories about wildly divergent clients like Donna Summer, Mark Spitz, Gerald Ford or Kim Novak did not dig too deep. All seemed to be nice people who got great representation from Norman and loved him for it.
More behind-the-scene-stories would have been appreciated - whenever they had problems, they phoned Normand and he took care of things but we never found out how.
Thanks to NetGalley for the opportunity to read an ARC.
Profile Image for Kayla Sullinger.
182 reviews10 followers
December 29, 2024
First off, I want to say that the title is a little misleading. I thought this was going to be a whole book about this man's experience driving Marilyn Monroe. But that is not what you get. You get one small chapter about it. The rest is about the agent and the many clients he had in his lifetime. Though I felt cheated by the misleading title, it really was an interesting read, There are stories about the agent and client relationships, which many may find interesting. Norman Brokaw represented a lot of famous people when they were first getting their start in their careers. This is written by his son, so a lot of what Norman may have felt is speculation as the son states that Norman was not one to talk bad about his clients. I will say that he did do a lot of research and interviews for his book. I just wish the title was different.
Profile Image for Angie.
5 reviews1 follower
January 9, 2025
The book is a tribute from a son to his father, and is touching from that lens. Beyond that, it's a spotty narrative of a complicated man's very successful life that is heavily imbued with the author's own experience of many of the time periods he revisits.

The title is a bit misleading, as the book only features a few disjointed stories about Marilyn Monroe. The remainder is a series of vignettes that include the author's memories of interactions with high profile names like Elvis, Aaron Spelling, Danny Thomas, and others.

The last chapter was spent justifying Norman Brokaw's relationship with and representation of Bill Cosby. Most of the conclusions are speculative, and feel more like the optimistic hopes of a son trying to reconcile his father's life and choices than a truly researched biography.
221 reviews14 followers
September 24, 2024
This was a very good biography about Hollywood Agent Norman Brokaw written by his son. I had never heard of Norman Brokaw so it was interesting to read about him, and what a big influence he had in Hollywood. He seemed the type of guy that would do anything for you. He started in the mail room and worked his way up to agent. I learned a lot along the way, and visited google a few times to find out more. If you like reading about Old Hollywood, this book is for you. It is well-written, and will keep your interest right from the start.
Profile Image for Laurie H.
85 reviews10 followers
November 12, 2024
What a wonderful window into one of those behind the scenes people who made such a big impact! Very well written and researched. It was so interesting to think back on so many of the big stars and public figures of my childhood and beyond, and how Norman Brokaw was a silent part of their success. I can see this being made into a movie. I always love stories about people who make a big difference but do it with humility, grace, vision, and through creating trusted relationships. Really enjoyed this read.
983 reviews9 followers
December 18, 2024
Outstanding biographyy of Norman Brokaw who was CEO and Chairman of the William Morris Agency in the nineties. Riveting story of his work and relationships with the Hollywood performers. One of the most interesting and knowledgeable biographies I have ever read A great holiday gift.
Profile Image for Dale Stamos.
Author 3 books7 followers
June 16, 2025
A very entertaining book

An intimate biography of the man behind some of the most famous people in Hollywood and beyond as well as a memoir by the son trying to find and understand his famous father.
This was a very interesting , fascinating , and enjoyable read.
4 reviews1 follower
July 26, 2025
A must read for everyone who loves Hollywood history!

Norman Brokaw's son shares wonderful stories about his dad's long and amazing career as one of Hollywood's most beloved agents. His clients were as diverse as Marilyn Monroe, Gerald and Betty Ford, and Mark Spitz. He also includes personal anecdotes and remembrances, making for enjoyable reading.
Displaying 1 - 11 of 11 reviews

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