Cum să scrii reclame de succes

by Dominic Gettins

Dominic Gettins îți arată că numai atunci când știi regulile, le poți încălca... apucă pe drumul scurt până la acel tip de experiență la care maeștrii publicității au ajuns după ani și ani de încercări și greșeli.

Genres: Writing, Nonfiction

216 pages, Paperback

First published January 1, 2006

Reviews

[Christina Widmann]

Not actually about copywriting.

Dominic Gettins isn't a copywriter, he's a marketing creative. He writes scripts for TV ads, comes up with poster ideas, etc. His advice for writing a text that people might read, e.g. an advertising email or website copy, is limited and generic.

Read this book for advice about creativity in advertising. How to find and recognise the right idea. How to come up with an end line that will define a brand identity for decades. Etc.

[Frank Wild]

Good enough basic introduction to writing advertising copy which gives some principles for beginners to get a grasp on the topic, but too basic for anyone more experienced

[Joe Emery]

A book about copywriting that failed to hook my attention.

[Keith^^^]

S'alright. Copywriting is hard...

[Debra]

The eight rules for writing advertising copy are applicable to many types of writing. The book provides relevant examples of copy and is very readable. Recommended.

[Eilyada]

This book it is really a good book. Worth the money.
From this one you can really learn how to write good ads. Also the book has ads examples. So for me it was really helpful.

[Artur]

8 rules for good ads, although it is hard to believe creatives are following rules at all

[Scottalberts]

Excellent! Immediately useful. The Author certainly demonstrates his mastery of the craft. "Humour"ous and decidedly British in tone. The main points are given as a set of 8 easy-to-remember and easy-to-copy down rules, which are even re-stated on the back cover of the book. Enjoyable AND educational. I recommend this to anyone who needs to write for their own website, blog or marketing materials.