ROB SALKOWITZ is a business analyst and futurist specializing in the disruptive effects of digital technology and the digital generation on work, business and culture. His latest book, Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), looks at the future of entertainment through the lens of the San Diego Comic-Con. His earlier books explore global entrepreneurship, the changing demographics of the workplace, and methods of exploring the future in business. His work has appeared at FastCompany.com, FastCoCreate, The New York Times, Internet Evolution, Businessweek and other publications. He is a partner in the Seattle-based firm MediaPlant, LLC and teaches in the MCDM Program at the University of Washington.