In More Than Just a Game, the authors present compelling first-person stories, original research, and much-needed perspective about the billion-dollar youth-sports industry.
This book will explore parental attitudes and struggles and show parents how to navigate the profit-driven system of youth sports that frequently ignores the needs of kids. Dr. Bjork and Dr. Hoynes examine the most pressing issues in the world of youth sports,
How taxing athletics can be developmentally for children. The financial impact the ever-popular travel teams have on families. Excessive time commitments and expectations. The conundrums and challenging decisions the families of young athletes’ face. Inherent disadvantages of being an underprivileged young athlete.
They connect the patterns in the behavior of the adults they observed to broader trends in our society. They also provide parents with the information they need to understand the contemporary youth-sports industry—to see the bigger picture—and help them make conscious and more informed decisions for their children that are consistent with their core values. Concrete suggestions are highlighted, such as how to identify the appropriate team for a child, how to select activities that will help young athletes develop emotional and physical resilience, and ways that parents can create balance in their children’s lives.
Ultimately, the authors' eye-opening research gives youth-sports parents a grounded perspective that will help their kids find success on and off the field.
In "More Than Just a Game: How the Youth Sports Industry Is Changing the Way We Parent and What We Can Do About It," researchers Christopher Bjork and William Hoynes dive deep into the transformed landscape of children's athletics. This meticulously researched book offers an illuminating examination of how youth sports has evolved from neighborhood pickup games into a $19 billion industry that shapes family dynamics, childhood development, and parental identity in profound ways.
Drawing on years of fieldwork, hundreds of parent interviews, and their own experiences as sports parents and coaches, Bjork and Hoynes reveal a system that increasingly demands more time, money, and emotional investment from families while promising uncertain returns. Their analysis strikes a thoughtful balance between acknowledging the genuine benefits sports offer children and exposing the concerning trends reshaping the youth sports ecosystem.
Research-Driven Insights into a Growing Industry
The authors' academic backgrounds—Bjork in education and Hoynes in sociology—provide a solid foundation for their analysis, but what truly distinguishes this book is their commitment to extensive primary research. Over several years, they shadowed four travel teams, observing practices, attending tournaments, and conducting over 500 parent surveys.
Unlike many commentaries on youth sports that rely on anecdotal evidence or extreme examples, "More Than Just a Game" establishes patterns through careful documentation and analysis. The authors avoid the easy trap of vilifying overzealous "sports parents" and instead examine the systemic forces that shape parental decisions and behaviors.
This methodical approach allows them to map the rapid transformation of youth sports from community-based recreational activities to an increasingly privatized, commercialized industry where annual costs for a single child frequently exceed $3,000 and can reach $30,000 for elite programs.
The Parental Dilemma: Navigating Uncertainty
One of the book's greatest strengths is its compassionate understanding of parents' motivations. Bjork and Hoynes recognize that most parents don't initially sign their children up for competitive travel teams with grand ambitions for college scholarships or professional careers. Instead, they're often responding to shifts in community norms and following the lead of other parents in their social circles.
The authors identify a troubling knowledge gap that leaves many parents making consequential decisions without understanding the full landscape of youth sports or the long-term implications of early specialization. As one parent tellingly confessed: "I wish someone had told me about this whole structure so we could've more actively made the choice to put our son on a travel team that was on his trajectory and that was his choice."
This information vacuum creates fertile ground for the rapid expansion of privatized sports programs that promise advantages and opportunities while demanding ever-increasing commitments from families. Parents, wanting the best for their children but uncertain how to evaluate competing claims, often default to following the crowd or accepting the assurances of those with financial interests in the system.
The Social Price of Specialization
Perhaps the most thought-provoking aspect of the book is its examination of how travel sports create "mobile neighborhoods" that increasingly replace traditional community connections. As families invest more time in travel teams—often spending entire weekends at tournaments in distant locations—these sports communities become central to their social lives and personal identities.
Bjork and Hoynes observe that in an era when many Americans report knowing few of their geographic neighbors, travel teams provide a ready-made community of families with similar interests and commitments. This social benefit helps explain why many parents continue making significant sacrifices for their children's athletic activities even when the on-field returns seem questionable.
The authors write with sensitivity about this phenomenon, noting: "We discovered the travel team community served as a mobile neighborhood that fills that gap. During their regularly scheduled interactions with other team families, they share stories, seek advice, and provide each other with emotional support, sometimes over the course of many years."
Yet this benefit comes with costs. The sports community can become an echo chamber that reinforces commitment to intense athletic schedules and expenditures while limiting exposure to diverse perspectives. And when a child's athletic career ends—as all eventually do—the resulting void affects not just the athlete but parents who have built their social lives around team activities.
The College Scholarship Myth
Among the most valuable contributions of "More Than Just a Game" is its clear-eyed assessment of what the authors call "scholarship dreams." Their survey found that 55.5% of travel team parents believed their child was "likely" or "very likely" to play college sports, and 28% expected their child to receive an athletic scholarship—compared to the reality that only about 7% of high school athletes play college sports at any level, and fewer than 2% receive athletic scholarships.
The persistence of these inflated expectations, despite readily available statistics to the contrary, reflects what the authors identify as a powerful "rumor mill full of misinformation" that circulates within youth sports communities. Stories of athletic achievement—recruitment by college coaches, scholarship offers, team placements—serve as status markers that are rarely verified but constantly shared.
This creates an environment where ambitious parents spend thousands on specialized training, summer showcase events, recruiting services, and "college development" teams in pursuit of opportunities that remain statistically improbable for most participants.
Critical Perspective on Health and Development
The book's chapter on sports specialization offers particularly important insights for parents navigating today's competitive youth sports environment. Drawing on medical and psychological research, Bjork and Hoynes explain how early specialization often leads to increased injury rates, psychological burnout, and, ironically, reduced chances of long-term athletic success.
They note the paradox that most elite athletes, including those at the collegiate and professional levels, did not specialize in a single sport until their mid-teens. For example, 87% of NFL combine participants played multiple sports in high school. Yet the structure of today's youth sports industry pushes children toward year-round commitment to a single sport at increasingly younger ages.
This pattern, they argue, stems not from evidence-based approaches to athletic development but from commercial interests that benefit from year-round programming and parents' fears that their children will fall behind more specialized peers.
Equity and Access in Modern Youth Sports
"More Than Just a Game" doesn't shy away from addressing how the commercialization of youth sports has exacerbated inequalities. As community-based, low-cost recreational programs have declined, participation rates have diverged sharply by income level, with 67.7% of children from high-income families playing organized sports compared to just 33.9% from low-income households.
The authors sensitively explore how these disparities play out across racial and gender lines as well, noting that while Title IX opened important doors for female athletes, the benefits have not been equally distributed. The shift from community-based to profit-driven sports has placed barriers to participation that disproportionately affect children from economically disadvantaged backgrounds.
Practical Guidance for Parents
Where "More Than Just a Game" truly excels is in its practical guidance for navigating today's youth sports landscape. Rather than offering simplistic prescriptions or dismissing competitive sports entirely, Bjork and Hoynes provide thoughtful frameworks for making decisions aligned with a family's values and a child's developmental needs.
Their recommendations emerge organically from interviews with experienced parents, youth coaches, and college athletic directors, creating a multi-dimensional perspective that acknowledges the complexity of these decisions. They emphasize the importance of:
1. Delaying specialization until children are physically and emotionally ready
2. Evaluating potential coaches based on their development philosophy, not just their win-loss records
3. Being realistic about the low probability of college scholarships
4. Maintaining balance between sports commitments and other activities
5. Focusing on the intrinsic rewards of athletic participation rather than external validation
A Balanced Assessment
What ultimately makes "More Than Just a Game" so valuable is its balanced approach. The authors avoid both sentimentalizing the "good old days" of neighborhood sports and demonizing the current system. Instead, they recognize the positive aspects of today's youth sports while identifying the systemic pressures that increasingly prioritize competitive achievement over child development.
Their analysis connects the transformation of youth sports to broader social trends: the commercialization of childhood activities, the decline of neighborhood connections, and growing parental anxiety about providing their children with every possible advantage. This contextualized approach helps readers understand how well-intentioned parents end up making decisions that sometimes work against their children's best interests.
Conclusion: Essential Reading for Sports Families
For families navigating the complex terrain of contemporary youth sports, "More Than Just a Game" provides an invaluable map. Its combination of rigorous research, compassionate understanding of parental motivations, and practical guidance makes it essential reading for anyone involved in children's athletics.
Bjork and Hoynes have produced a work that goes beyond simplistic critiques to offer a nuanced understanding of how youth sports shape modern family life and how parents can make more informed choices within this system. By stepping back from the sidelines to examine the bigger picture, they help us reconsider what "success" in youth sports truly means and how we might create athletic experiences that better serve children's developmental needs.
For parents struggling to maintain perspective amid the escalating demands of travel teams and specialized training, this book offers both reassurance that they're not alone and practical strategies for reclaiming a healthier approach to children's athletic development.
In the compelling research-based exploration "More Than Just a Game," education expert Christopher Bjork and sociologist William Hoynes dive headfirst into the transformed landscape of youth sports, examining how a once-casual pastime has evolved into a $19 billion industry affecting millions of American families.
The authors bring both scholarly rigor and personal experience to their analysis, having spent years observing travel teams, conducting hundreds of interviews, and surveying over 500 parents. Their dual perspective as academics and former youth coaches provides a uniquely balanced view of this complex ecosystem.
What makes this book essential reading for parents, coaches, and administrators is its evidence-based approach to questions many families confront: When should a child specialize in one sport? How much financial investment is appropriate? What are the physical and psychological impacts of intense competition at young ages?
Bjork and Hoynes systematically dismantle several pervasive myths, particularly regarding college scholarships. Their research shows over half of travel team parents believe their children will play collegiate sports, despite statistics indicating only about 7% of high school athletes reach this level. This disconnect fuels what the authors term the "scholarship dream" that drives endless weekend tournaments, specialized training, and five-figure annual expenditures.
Perhaps most illuminating is their analysis of how travel teams create "mobile neighborhoods" that increasingly replace traditional community connections. These sports communities provide valuable social support but can also reinforce problematic norms about athletic investment and create echo chambers that limit perspective.
The authors shine when addressing early specialization, presenting medical evidence that year-round focus on a single sport increases injury risk and often leads to burnout. Their interviews with college coaches reveal many prefer multi-sport athletes who specialize later—directly contradicting the industry's push toward early commitment.
For families navigating today's youth sports environment, this book offers more than criticism—it provides practical frameworks for maintaining balance, evaluating programs, and making decisions aligned with developmental science rather than competitive pressure. By grounding their recommendations in both research and real-world experience, Bjork and Hoynes have created an invaluable guide for anyone involved in children's athletics.
In "More Than Just a Game," Christopher Bjork and William Hoynes offer an insightful examination of today's youth sports landscape, revealing how what once began as neighborhood pickup games has transformed into a multi-billion-dollar industry that fundamentally reshapes family dynamics.
Drawing on extensive fieldwork following travel teams and interviews with hundreds of parents, coaches, and administrators, the authors illuminate the complex reality of modern youth athletics. They skillfully balance acknowledging sports' genuine benefits while questioning the increasingly intense demands placed on young athletes and their families.
What distinguishes this work is its compassionate understanding of parental motivations. Rather than criticizing "sports parents," Bjork and Hoynes reveal how most adults make decisions with limited information, often following the crowd in a rapidly evolving landscape where specialization is encouraged at increasingly younger ages despite evidence suggesting this approach may increase injury rates and burnout.
The authors present compelling research on the "scholarship dream" that drives many families' investments in elite teams and training. Their survey found over half of travel team parents believed their child would likely play college sports, though statistics show only about 7% of high school athletes continue at the collegiate level. This disconnect fuels an ecosystem where families spend thousands pursuing opportunities that remain statistically improbable.
Particularly fascinating is their examination of how travel teams create "mobile neighborhoods" that replace traditional community connections. As families spend weekends at tournaments in distant locations, these sports communities become central to their social lives. This helps explain why many parents continue making significant sacrifices even when on-field returns seem questionable.
Throughout the book, the authors provide thoughtful frameworks for decision-making rather than simplistic prescriptions. They emphasize maintaining balance, evaluating coaches on their developmental philosophy rather than win-loss records, and focusing on intrinsic rewards rather than external validation.
For families navigating youth sports' increasingly complex terrain, "More Than Just a Game" offers an invaluable perspective that helps reconsider what "success" truly means and how to create athletic experiences that better serve children's developmental needs.
Christopher Bjork and William Hoynes hit a grand slam with "More Than Just a Game," a refreshingly honest look at today's youth sports landscape. This eye-opening book examines how children's athletics has transformed from neighborhood sandlot games into a massive industry that reshapes family schedules, budgets, and relationships.
The authors combine their backgrounds as professors, researchers, coaches, and parents to provide a 360-degree view of contemporary youth sports. Following four travel teams over multiple seasons and interviewing hundreds of families, they capture the full experience of what it means to be a "sports family" in today's competitive environment.
What makes this book stand out is how it tackles the tough questions many parents wrestle with: Is early specialization necessary? How much commitment is appropriate? Are travel teams worth the investment? Instead of offering simplistic answers, Bjork and Hoynes provide context and evidence to help families navigate these choices with clearer perspective.
Their examination of what they call "mobile neighborhoods" – the tight-knit communities that form around travel teams – is particularly fascinating. For many families, these sports connections have replaced traditional neighborhood relationships, creating powerful social bonds that both support and sometimes intensify athletic commitments.
The chapter on sports specialization is particularly valuable, presenting medical research showing how playing multiple sports actually benefits athletic development while reducing injury risk. Most revealing are interviews with college coaches who overwhelmingly prefer multi-sport athletes – directly contradicting the industry messaging that pushes early specialization.
Parents will find comfort in learning they're not alone in their confusion about the complex youth sports ecosystem. The book includes practical wisdom from experienced coaches and parents who've successfully maintained balance amid growing competitive pressures.
Rather than romanticizing the past or demonizing the present, "More Than Just a Game" offers a thoughtful examination of how we got here and what families can do to create healthier athletic experiences. For anyone with children in sports – or considering that path – this book provides the playbook for making informed decisions that support both athletic development and family wellbeing. It's the coach's clipboard every sports parent needs.
In "More Than Just a Game," authors Christopher Bjork and William Hoynes deliver a powerful play-by-play analysis of how kids' sports have transformed from neighborhood pickup games into a massive $19 billion industry that shapes family life across America.
What makes this book a champion is how the authors combine their expertise as professors and youth coaches with extensive fieldwork - following travel teams through tournaments, interviewing hundreds of parents, and surveying over 500 families. Their research reveals how the push toward competitive travel teams affects everyone involved - from young athletes to parents who shuttle them across state lines for tournaments.
The authors tackle tough questions with the precision of an Olympic gymnast: When should kids specialize in one sport? How much pressure is too much? What happens when family schedules revolve around practices and tournaments? Instead of giving one-size-fits-all answers, they provide insights that help families make decisions that match their values.
Most eye-opening is their breakdown of what they call "mobile neighborhoods" - the tight communities that form around travel teams. As parents spend weekends together at tournaments and practices, these sports connections often replace traditional neighborhood relationships. This helps explain why many families continue making significant sacrifices even when the on-field returns seem uncertain.
The chapter on sports specialization should be required reading for every coach and parent. Drawing on medical research and interviews with college recruiters, the authors reveal that playing multiple sports actually benefits athletic development while reducing injury risks. This directly challenges the prevailing wisdom that kids need to focus on a single sport from an early age to succeed.
For parents navigating the sometimes confusing world of youth sports, this book offers a valuable scouting report on what to expect. The authors' compassionate understanding of parental motivations - wanting the best for their kids while facing constant pressure to do more - makes their advice feel like it comes from a trusted teammate rather than a critical outsider.
"More Than Just a Game" doesn't just identify problems - it provides a realistic game plan for creating athletic experiences that truly support kids' development both on and off the field. It's the coaching wisdom every sports family needs.
In the highly competitive arena of youth sports literature, "More Than Just a Game" delivers a championship-caliber analysis that every sports parent needs in their playbook. Authors Christopher Bjork and William Hoynes bring impressive credentials to the field—both as academics (Bjork in education, Hoynes in sociology) and as veteran youth coaches who've witnessed the transformation of children's athletics firsthand.
Their extensive research, following travel teams for multiple seasons and surveying hundreds of families, reveals how youth sports has evolved from casual neighborhood play into a $19 billion industry that increasingly dominates family life. The authors skillfully diagram the X's and O's of this complex ecosystem, showing how commercial interests, parental aspirations, and shifting social patterns have combined to create today's high-pressure environment.
What separates this book from the competition is its nuanced game plan. Rather than simply criticizing the system, Bjork and Hoynes analyze the legitimate benefits sports provide while questioning whether the current structure optimizes those advantages. Their interviews with college coaches expose a fascinating disconnect: while the youth sports industry pushes early specialization, most collegiate recruiters actually prefer multi-sport athletes who specialize later.
The chapter on "scholarship dreams" provides crucial scouting reports every family should review. Their survey found more than half of travel team parents believe their children will play college sports—despite statistics showing only about 7% of high school athletes reach the NCAA. This reality check helps explain why so many families invest thousands in elite teams, private coaching, and showcase tournaments with uncertain returns.
Perhaps most valuable is their examination of the "mobile neighborhoods" that form around travel teams. In an era where traditional community connections have weakened, these sports communities provide vital social support—but can also reinforce problematic norms about athletic investment.
For parents trying to navigate youth sports without getting caught in screens or taking unnecessary penalties, "More Than Just a Game" offers the perfect coaching clinic. By combining research, real-world experience, and practical advice, Bjork and Hoynes have created an indispensable guide for anyone looking to maximize the developmental benefits of athletics while maintaining family balance. It's the clutch performer every sports family needs on their roster.
Christopher Bjork and William Hoynes offer a thoughtful examination of today's youth sports landscape in "More Than Just a Game," presenting what may be the most nuanced exploration of this topic in recent years. As education and sociology professors at Vassar College—and as parents who've navigated the travel team labyrinth themselves—they bring academic rigor and personal insight to a subject that deeply impacts millions of American families.
What distinguishes this book is its refusal to settle for simplistic narratives. Instead of merely criticizing "crazy sports parents" or lamenting the demise of neighborhood pickup games, Bjork and Hoynes investigate the complex social and economic forces reshaping youth athletics. Their research reveals how the privatization of youth sports has transformed what was once community-based recreation into a multi-billion-dollar industry that intensifies parental anxiety and financial strain.
The authors' fieldwork—observing travel teams, interviewing parents and coaches, and surveying hundreds of families—unveils how parents form what they aptly call "mobile neighborhoods" through sports. These connections provide meaningful social anchors in an era where traditional neighborhood bonds have weakened. Parents aren't merely pushing their children toward unrealistic college scholarships (though the authors thoroughly debunk those persistent dreams); they're also seeking community for themselves.
Perhaps most valuable is the book's emphasis on balance. While acknowledging the life lessons and developmental benefits sports provide, Bjork and Hoynes present compelling evidence against early specialization, offering practical advice backed by research showing most elite athletes played multiple sports throughout childhood. They advocate for parental decision-making based on each child's unique interests rather than following the crowd.
The chapter featuring insight from college coaches is particularly illuminating, as it confirms what many parents need to hear: the path to athletic fulfillment rarely depends on hyper-intensive training during elementary school.
This accessible, evidence-based guide serves as an essential compass for families navigating today's bewildering youth sports terrain. Without rejecting competitive athletics altogether, it charts a more balanced course that prioritizes children's well-being over a system increasingly designed to maximize adult profit and parental status.
In "More Than Just a Game," education expert Christopher Bjork and sociologist William Hoynes deliver a timely analysis of America's youth sports transformation. Drawing on extensive field research—including interviews with hundreds of parents, coaches, and college recruiters—they illuminate how a once-casual childhood activity has morphed into a high-stakes enterprise costing families thousands annually.
What makes this work exceptional is its balanced approach to a polarizing topic. Rather than simply lamenting the decline of neighborhood play, the authors meticulously document the physical, psychological, and social consequences of today's travel-team dominated landscape.
Parents will find Chapter Three's evidence on sports specialization particularly valuable. The authors present compelling research showing early single-sport specialization correlates with increased injury rates and burnout—a crucial counterpoint to the industry pressure pushing children toward year-round commitment. Their data confirming most collegiate and professional athletes played multiple sports until adolescence offers reassurance to families resisting the specialization treadmill.
The authors' concept of "travel teams as mobile neighborhoods" represents a fascinating sociological insight. In a society where traditional community ties have weakened, these athletic communities fulfill important social needs for parents while creating challenging dynamics around team selection and playing time.
Chapter Four's myth-busting analysis of college scholarship prospects—revealing fewer than 2% of high school athletes receive substantial athletic scholarships—provides essential perspective for families making significant financial investments.
Most valuable are the concrete recommendations culled from experienced coaches and parents who've successfully maintained balance. Their guidance on coach selection, appropriate commitment levels, and recognizing burnout signs gives readers practical tools to navigate this complex territory.
This thoroughly researched work delivers exactly what today's sports families need: evidence-based guidance for making thoughtful choices that prioritize long-term physical and emotional well-being over short-term competitive advantages. A must-read for anyone with children entering the youth sports pipeline.
In today's world where elementary schoolers face pressure to specialize in a single sport and parents navigate an ever-expanding maze of travel teams, showcase tournaments and private coaching, Christopher Bjork and William Hoynes offer a refreshing perspective in "More Than Just a Game."
The authors - both professors at Vassar College with firsthand experience as youth coaches and sports parents - spent years interviewing families caught in the youth sports whirlwind. Their findings reveal how dramatically children's athletic experiences have changed since most parents were kids themselves.
What makes this book stand out is its practical wisdom. Rather than simply criticizing the current system, Bjork and Hoynes provide actionable advice for families trying to make sound decisions. Their interviews with college coaches (Chapter 10) are particularly eye-opening - these recruiters consistently value athletic diversity over early specialization, contradicting what many travel team coaches tell parents.
The book brilliantly illuminates how economic forces have transformed neighborhood-based recreation into a $19 billion industry. Parents will recognize themselves in the candid stories of families struggling to balance their children's love of sports against escalating demands on time and finances.
Most valuable is the research-backed guidance on preventing burnout and injuries. The authors convincingly demonstrate that children who sample multiple sports until their teenage years actually develop better movement skills and experience greater long-term athletic success than early specialists.
The exploration of what the authors call "mobile neighborhoods" - the social communities that form around travel teams - helps explain why so many families remain committed despite mounting costs and time pressures. These connections fill a void in our increasingly disconnected society.
With compassion and clarity, Bjork and Hoynes offer a roadmap for preserving what's best about youth sports while avoiding its pitfalls. Their emphasis on child-centered decision-making provides a much-needed compass for families navigating a system increasingly designed to serve adult interests rather than children's developmental needs.
In the landscape of youth athletics, where every weekend thousands of families crisscross the country for travel tournaments, Christopher Bjork and William Hoynes' "More Than Just a Game" arrives with perfect timing. The authors—both college professors and former youth coaches—deliver a penetrating analysis of how American youth sports transformed from neighborhood kickabouts into a $19 billion industry that reshapes family life.
What distinguishes this book is its locker-room authenticity. Drawing from hundreds of interviews with parents, coaches and college recruiters, Bjork and Hoynes capture the raw emotional territory of sideline culture. Unlike typical screeds against "crazy sports parents," they illuminate how well-meaning adults get swept into what they aptly term "mobile neighborhoods"—communities formed not by geography but by team affiliations that provide social connection in our increasingly isolated society.
The sports analysis here is top-notch. Their deep dive into sports specialization (Chapter Three) presents compelling evidence that early single-sport focus actually hinders athletic development while increasing injury rates. Most revealing is their finding that NCAA Division I athletes typically played multiple sports until high school—contradicting what many travel team coaches tell parents of elementary school children.
Their exploration of the scholarship myth is worth the price of admission alone. While 55% of travel team parents surveyed believed their child would play college sports, the authors present sobering statistics: only 7% of high school athletes compete collegiately, with fewer than 2% receiving substantial scholarships. This reality check comes with practical guidance on navigating recruitment without falling for expensive showcase traps.
The book's greatest strength is its clear-eyed but compassionate tone. Rather than condemning the current system, Bjork and Hoynes offer a playbook for maintaining balance—insights from parents and coaches who've successfully preserved what's valuable about youth sports while avoiding the commercialized pitfalls. Essential reading for anyone with a child on a travel team, or considering that path.
A well researched and informative look into the world of youth sports as explained by Chris Bjork and William Hoynes.
Through years of parent and coach interviews, the rapidly changing youth sports industry is explored and discussed. Such questions as “why is it so competitive now?” to “what happened to simple rec ball?” are discussed.
So what is the best way to tackle youth sports? How do you know you’re doing it right? Will it all be worth it?
This book does a great job of explaining all sides of the coin and I thoroughly enjoyed it as a busy mom of 4.