Groupon: You Can't Afford It--Why Deep Discounts are Bad for Business and What to do Instead

by Bob Phibbs

If you’re thinking about offering a deal-a-day promotion from Groupon, LivingSocial or one of their online clones… STOP!Before literally giving thousands of dollars away and risking your entire business, you owe it to yourself and your bottom line to become informed of the risks. And the one-and-only Retail Doctor®, Bob Phibbs, is the man with the facts you need. Using case studies and months of research, Bob Phibbs, The Retail Doctor®, takes an in-depth look at what makes up one of these deals, what the risks are to businesses and how you can revitalize your business, instead of creating a potential financial disaster. This ebook also contains a bonus chapter from Phibbs’ best-selling book, The Retail Doctor’s Guide to Growing Your Business. About the Known nationwide as the Retail Doctor®, Bob Phibbs is a contributor on MSNBC, keynote speaker and business consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.

94 pages, Kindle Edition

First published April 25, 2011