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Social Media Spellbook: 366 Ways to Get Witchy on the Web
Social media is part of our lives, and it’s an increasingly popular place for witches of all kinds to meet and create new spells. On TikTok, Instagram, Twitter, and more, witches set intentions, manifest their dream jobs, and even create virtual altars for their ancestors. Social Media Spellbook is a perfect way to take part in this trend by using social media to channel the power of the universe. Authors Amy Blackthorn and Natalie Zaman propose adaptable formulas that draw on symbolic imagery, astrology, tarot, herbs, and crystals—not to mention everyday desire—in a spell-a-day format that anyone, even a beginner witch, can use.
384 pages, Hardcover
Published August 20, 2024
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Displaying 1 - 5 of 5 reviews
August 28, 2026
Witches have always made magic with whatever surrounds them, which makes it a little strange that so much contemporary Witchcraft still treats the internet as though it somehow exists outside of real life. We spend hours communicating through screens, building relationships online, sharing images, creating identities, finding communities, looking for work, arguing, flirting, grieving, celebrating, and sometimes knowing people for years without ever standing in the same physical room. Social Media Spellbook takes the wonderfully obvious position that if this is part of human life now, then of course people are eventually going to make magic with it.
Amy Blackthorn and Natalie Zaman approach that idea through 366 short workings, giving the book the feeling of a magical calendar crossed with an enormous brainstorming session. Some entries involve social media very directly, while others combine familiar magical techniques with posting, sharing, photographing, commenting, messaging, or otherwise interacting online. The result is less a rigid system of “internet witchcraft” than an invitation to start noticing the magical possibilities of digital behavior.
That invitation was the part I found most interesting. A profile already functions as a deliberately constructed representation of a person, a photograph can act as a link to somebody, hashtags gather thousands of people around a common idea, algorithms amplify certain signals, and a post can potentially carry an image or intention to an audience of millions. You don't have to believe that technology is inherently magical to recognize that these are fascinating structures for a magician to think about.
The book becomes especially fun whenever it asks you to reinterpret an ordinary online action magically. Creating a post can become intention-setting, an image can become a talismanic object, a digital space can function as an altar, and the act of sharing something can become part of releasing a working into a much larger network. It encouraged me to look differently at actions I normally perform without thinking about them at all.
I also liked how eclectic the magical vocabulary is. Blackthorn and Zaman draw from astrology, tarot, herbs, crystals, symbolism, visualization, and other familiar practices rather than insisting that digital magic requires abandoning everything witches already know. The technology becomes another layer through which established magical principles can operate.
That approach will probably be a strength or weakness depending on what someone expects from the title. Not every working requires social media in an essential way, and there were definitely entries where I thought the core spell could have existed perfectly well without the online component. I didn't mind that as much as I expected because the cumulative effect of the book is still to train the reader to ask how an existing magical practice might change when brought into a digital environment.
The format makes it extremely easy to browse too. With 366 entries, I never felt any pressure to perform everything or even read the book in strict order, and the indexing and visual system make it easy to locate workings that fit what you're looking for. I ended up treating it less like a conventional spellbook and more like a jar of prompts I could reach into whenever I wanted to experiment.
Some of the ideas are deliberately light and playful, which suits the subject. Social media itself can be ridiculous, ephemeral, funny, intimate, hostile, communal, addictive, creative, and surprisingly meaningful all at once, so I appreciated that the authors didn't approach digital magic with excessive solemnity. Witchcraft doesn't become less legitimate because somebody has fun with it.
At the same time, the premise raises questions that are more interesting than the book's whimsical presentation initially suggests. What happens when our magical identities become public performances, when photographs of our altars circulate far beyond the people we know, or when algorithms determine which spiritual ideas become visible? What happens when an intention is repeated by thousands of strangers, or when a digital image connected to a magical working can theoretically remain online indefinitely?
Social Media Spellbook doesn't attempt to become a philosophical treatise on all of those questions, but it kept making me think about them. The internet has become one of the primary places where contemporary magical culture is transmitted, debated, transformed, commercialized, and reinvented, so the idea that magic itself would begin adapting to that environment feels almost inevitable.
In that sense, I think this book belongs to a much older pattern in folk magic. People have always adopted whatever technologies become embedded in everyday life, whether that meant written charms, printed prayer cards, photographs, telephones, radio, or eventually computers and smartphones. Something doesn't stop being magical simply because the object involved was invented recently.
I doubt every one of these 366 spells will appeal to anyone, and I don't think they are supposed to. The pleasure is in encountering idea after idea until one suddenly makes you think, “I never considered doing that magically before,” and then following wherever that realization leads.
That is why Social Media Spellbook worked for me better as a book about magical imagination than as a literal manual for performing 366 prescribed spells. Blackthorn and Zaman take one of the most ordinary parts of contemporary life and ask witches to stop treating it as spiritually neutral territory. Whether you're posting a photograph, building a digital altar, sending a message, or simply deciding what version of yourself to put into the world, the web is already woven into our lives, and there is no particular reason our magic shouldn't eventually find its way there too.
Amy Blackthorn and Natalie Zaman approach that idea through 366 short workings, giving the book the feeling of a magical calendar crossed with an enormous brainstorming session. Some entries involve social media very directly, while others combine familiar magical techniques with posting, sharing, photographing, commenting, messaging, or otherwise interacting online. The result is less a rigid system of “internet witchcraft” than an invitation to start noticing the magical possibilities of digital behavior.
That invitation was the part I found most interesting. A profile already functions as a deliberately constructed representation of a person, a photograph can act as a link to somebody, hashtags gather thousands of people around a common idea, algorithms amplify certain signals, and a post can potentially carry an image or intention to an audience of millions. You don't have to believe that technology is inherently magical to recognize that these are fascinating structures for a magician to think about.
The book becomes especially fun whenever it asks you to reinterpret an ordinary online action magically. Creating a post can become intention-setting, an image can become a talismanic object, a digital space can function as an altar, and the act of sharing something can become part of releasing a working into a much larger network. It encouraged me to look differently at actions I normally perform without thinking about them at all.
I also liked how eclectic the magical vocabulary is. Blackthorn and Zaman draw from astrology, tarot, herbs, crystals, symbolism, visualization, and other familiar practices rather than insisting that digital magic requires abandoning everything witches already know. The technology becomes another layer through which established magical principles can operate.
That approach will probably be a strength or weakness depending on what someone expects from the title. Not every working requires social media in an essential way, and there were definitely entries where I thought the core spell could have existed perfectly well without the online component. I didn't mind that as much as I expected because the cumulative effect of the book is still to train the reader to ask how an existing magical practice might change when brought into a digital environment.
The format makes it extremely easy to browse too. With 366 entries, I never felt any pressure to perform everything or even read the book in strict order, and the indexing and visual system make it easy to locate workings that fit what you're looking for. I ended up treating it less like a conventional spellbook and more like a jar of prompts I could reach into whenever I wanted to experiment.
Some of the ideas are deliberately light and playful, which suits the subject. Social media itself can be ridiculous, ephemeral, funny, intimate, hostile, communal, addictive, creative, and surprisingly meaningful all at once, so I appreciated that the authors didn't approach digital magic with excessive solemnity. Witchcraft doesn't become less legitimate because somebody has fun with it.
At the same time, the premise raises questions that are more interesting than the book's whimsical presentation initially suggests. What happens when our magical identities become public performances, when photographs of our altars circulate far beyond the people we know, or when algorithms determine which spiritual ideas become visible? What happens when an intention is repeated by thousands of strangers, or when a digital image connected to a magical working can theoretically remain online indefinitely?
Social Media Spellbook doesn't attempt to become a philosophical treatise on all of those questions, but it kept making me think about them. The internet has become one of the primary places where contemporary magical culture is transmitted, debated, transformed, commercialized, and reinvented, so the idea that magic itself would begin adapting to that environment feels almost inevitable.
In that sense, I think this book belongs to a much older pattern in folk magic. People have always adopted whatever technologies become embedded in everyday life, whether that meant written charms, printed prayer cards, photographs, telephones, radio, or eventually computers and smartphones. Something doesn't stop being magical simply because the object involved was invented recently.
I doubt every one of these 366 spells will appeal to anyone, and I don't think they are supposed to. The pleasure is in encountering idea after idea until one suddenly makes you think, “I never considered doing that magically before,” and then following wherever that realization leads.
That is why Social Media Spellbook worked for me better as a book about magical imagination than as a literal manual for performing 366 prescribed spells. Blackthorn and Zaman take one of the most ordinary parts of contemporary life and ask witches to stop treating it as spiritually neutral territory. Whether you're posting a photograph, building a digital altar, sending a message, or simply deciding what version of yourself to put into the world, the web is already woven into our lives, and there is no particular reason our magic shouldn't eventually find its way there too.
April 26, 2025
I found a couple to try out myself. I thought in general that half of these spells really don't even relate to the use of social media within the spell itself. You're essentially doing a physical spell and just posting it on social media?
June 15, 2025
A bunch of small simple spells that honestly don't have much to do with social media outside "post a pic or video of you doing this part"
September 7, 2024
Two brilliant authors came together to bring this awesome book into being.
I did not expect for the book to be in a 'spell a day' format and originally just read through it using little post it notes to mark spells I was interested in coming back to, until I got to the end of the book and realized there was a index in the back that sorted said spells by category. This was a good thing because I was putting a post-it note every few pages and had gone through a whole pad by the time I had noticed it. Oh well, the post-it notes shall stay anyway.
The book is organized well, and I appreciate the icon guide that lets you know in what way that specific spell shall utilize social media for results.
I admit I was skeptical of social media magic initially, but Amy and Natalie have presented a good way to dip our toes into the potential energy social media has to offer. The possibilities are exciting now!
Yet another book to keep on the little bookshelf I have on my desk, that is next to my computer no less!
A pocket-sized book for life-sized magic.
I did not expect for the book to be in a 'spell a day' format and originally just read through it using little post it notes to mark spells I was interested in coming back to, until I got to the end of the book and realized there was a index in the back that sorted said spells by category. This was a good thing because I was putting a post-it note every few pages and had gone through a whole pad by the time I had noticed it. Oh well, the post-it notes shall stay anyway.
The book is organized well, and I appreciate the icon guide that lets you know in what way that specific spell shall utilize social media for results.
I admit I was skeptical of social media magic initially, but Amy and Natalie have presented a good way to dip our toes into the potential energy social media has to offer. The possibilities are exciting now!
Yet another book to keep on the little bookshelf I have on my desk, that is next to my computer no less!
A pocket-sized book for life-sized magic.
July 23, 2024
Quick impressions: For libraries, public libraries that collect other witchcraft and esoteric materials may want to get this book. For academic libraries, this may be optional. I liked it, and as I said, I found things to try out, so I found some value. For others, it may depend on how active or not they are online and how much or not they want to bring their practice online or not.
(A full review will be posted on my blog shortly after this book is released on August 20, 2024).
(A full review will be posted on my blog shortly after this book is released on August 20, 2024).
Displaying 1 - 5 of 5 reviews